Hollywood legendary director

"In order to increase their enthusiasm, I gave Chris a salary of 6 million yuan and an incentive share based on the total box office, and promised that if there is a sequel, the third part will mention 9.5 million... Ten million salary level."

After getting the protagonist, Kevin called as usual to report. As for the contract rules, they are roughly the same. The only important thing is to maintain the image in the public.

"When will it be turned on?" Lehman asked.

"Take a makeup photo in the past two days, and I will definitely be able to join the group to shoot before next Wednesday." Kevin replied somewhat relaxedly: "The special effects work has been arranged in advance, and the location is no more than the first one. If you don't count the main creative salary , Our shooting cost is lower than the first one."

"OK, you are busy."

After listening to the report, Lehman put the production report of "Thor 2" into the file cabinet.

The production budget of "Thor 2" is 170 million, which is 20 million higher than the first film. The director is still the first film director Taiga Widiti. The main creative team has basically not changed, and Christopher Ecclestone has been added. This veteran British movie star has increased his publicity competition in the UK market.

To be honest, if it weren't for a sequel, many of the things that have been perfected in the first movie can be used, saving a shot of filming costs, and it will definitely not be able to stop by only adding 20 million.

Of course, big-selling movies or TV series are like this. It is not a last resort. The studio absolutely does not want to bear the audience risk brought by changing roles for a little premium. Those who have followed the show know that the first impression is too important, and the substitution is basic = Started again, what are the advantages of the sequel?

This is also the main reason why many popular sequels often offer sky-high salaries. The producers can only choose one between a bit of pain and risking unfavorable elements to force the launch, unless the actor himself has a major problem and has severely corrupting behaviors and remarks. ,Political views......

Later, everyone learned well. Regardless of whether there is a clear sequel plan or not, a series of long-term contract restrictions should be added to the terms of the head contract. The actors are not stupid, or the agency is not stupid, and they are basically required to be tied up. A certain amount of bargaining salary space, in short, depends on market feedback, profit performance and the two sides' own judgment game.

The performance of Natalie Portman is not worth it. It is also a kind of game to ask for extra play. No one is right or wrong. They are all from their own side. And Kevin obviously started to treat Jane Fu. Stere’s attention is also a positive response from Marvel. The result is still on the bright side. Although the script has been changed deliberately, it still follows the production tradition of whether to change or not to change.

In the afternoon, Lehman went to participate in a European distribution conference about Marvel authorized products hosted by Perlman.

At the meeting, in addition to a preliminary summary of the current sales situation in the market driven by "Fu Lian", some reduced explanations were made on the next order contract, that is, casually talked about the expansion of derivatives channels and reduced inventory.

After the meeting broke up, Perlman originally planned to hold a buffet dinner for these sales representatives in the evening, to pull the relationship and show closeness, but most of the representatives said they would go back to preside over the work. It looked like it was not polite, and the dinner was temporary. cancel.

And when these distributors knew that the second-stage Marvel movie was already on the way to development, and gradually left with a feeling of excitement and anticipation, the next day, Lehmann summoned the senior management of Mann Media to start inventorying the company for the next 3 years. Business direction and execution steps.

There is no need to say more about Marvel. The web-like narrative of the success of the first context node set off by "Reunion" basically takes root in the manga market. It has a considerable core audience and is followed by fans all over the world. Traffic brand.

Of course, the market needs to operate. If you can't maintain such a great advantage, the current high position is still very fragile. After all, even Superman who has been on fire for decades can be cold, and there is no lasting amplification effect based on film and television. It will certainly not be broad.

Lehman doesn't need to emphasize this truth. All executives have a clear understanding.

Once Marvel stops making money, the fragile interest alliances and channel alliances will surely collapse.

Marvel Entertainment is also unambiguous, while cooperating with new project plans to update comics and brainstorming planning events to deepen its influence, while not hesitating money and advertising resources, it constantly stimulates fans to create again and wins passersby. , Marvel’s edited video on YouTube has become a scene, and gradually spread to content sharing websites in other regions, so that the new generation of young people and future generations of children can have as many media channels as possible to produce Marvel. Good impression.

This process is slow, long, and requires effort and money to cultivate.

Apart from anything else, how much of a person’s childhood preferences occupy in a person’s growth, each must have a personal understanding, once these people have a good impression of Marvel, it can bring much benefit to the role economy market, do not overemphasize The facts of countless cases.

To put it bluntly, entertainment is subtle and easy to deepen the cultivation of a person’s ideology, and the audience’s requirements are not high. As long as the film is made with more sincerity, the money is spent on the ground-visual effects, persuasion, and actors The level of online, even if you can see a story that can be seen without too much logic, the audience does not care about box office support or anything else.

Is it difficult to please the audience?It's not difficult, it's rare that radiant surface or simply can affect how many people spend money on your movie, and it is worth it.

Establishing a sense of identity is the most difficult part of a label, and it is also the foundation of a manufacturer.

From this point of view, the single line and node shaping of the network narrative is already a very powerful model as long as it produces linkage and superimposed success, as well as the tried-and-tested character shaping and plot empathy.

Just as long stories are easier to fill up stories and worldviews than short stories, long stories in movies are equally attractive and immersive to the audience.

Many audience interviews, including market surveys conducted by Marvel’s own employment of some digital testing agencies, have shown that the reason why audiences like Marvel movies so much is because they have fallen into the pit, which will give rise to a feeling of chasing serial dramas, and gradually they will sell I like his worldview and characters.

As for the help of common interests in the development of the film, everyone is also looking at it.

Typical derivatives sales and schedule announcements are manifestations of allies of interest using their feet to vote. This is not only the benefit of Mann Media, but also the operation of a prosperous market, which benefits more or less people in the market.

In other words, maintaining the market is the studio's potential task, and the market's feedback is a phased return of results.