Hollywood legendary director

"Will the burden be too heavy?" Even if increasing the proportion of independent sales is beneficial to Perlman's copyright department, he still said with concern from the company's standpoint: "Expanding too many regions requires too much financial and manpower, and some are too much. , I think we can start from the UK first and spend two to three years before expanding to Europe..."

"It is indeed a burden, but I have to do it." Ryan, who spoke to Lehman, said: "We have a lot of good content IP, such as Marvel, Minions, Avatar, Twilight, Pacific Rim, etc. Good development value. We have created a market of about 7.865 billion U.S. dollars excluding the past authorized revenue for the entire year of this year. After deducting our own operating and input costs, we only made less than 1.8 billion. Dealers, especially It is an overseas distributor. The company's dependence is too high, and its profits are eaten up by such sales channels."

Ryan reported the numbers he had calculated for several days.

In fact, everyone here understands this truth. Just like George Lucas knows that compared to his own money, the valuation of "Star Wars" is "everyone", and it contains dozens of benefits. The common wealth of partners, but the reason why Lucasfilm did not have the conditions to expand its channels, in addition to expensive and labor-intensive, IP authorization is also available for Star Wars, not worth playing, but Mann Media is different, they have some The content is much richer than Lucasfilm.

"If we build our own sales network, what way?" Perlman asked directly after all that.

"E-commerce + logistics and warehousing + direct communication with stores + flagship store direct sales + authorized channels. If you learn from Disney and Hasbro, start with building a regional warehouse and minimize the resale process." Liam thought: "As for Which cities are suitable for warehousing and logistics centers, radiation, transportation, and the preferential policies of the local government are all points to be carefully considered."

"It may not stop. The fleet of warehouse transfers must be expanded several times." Marvel Entertainment COO (Operation Officer) David Messo nodded: "Our own fleet of toys and store freight can only guarantee that Los Angeles will be used as the basis. The supply of goods in several major states around the center, the railway freight station only guarantees domestic, if it is to be sold in foreign areas, dealers at all levels can guarantee the timely supply of goods, we will definitely not be able to handle it all at once, so we should reduce the resale distribution. In fact, there is still a problem of differentiation. Those dealers who guarantee freight should be banned later."

"Well, Director David is right. We are going to distribute orders and freight orders on a large scale this year. It is definitely unrealistic to think about it overnight. Changing the sales model should not be too oppressive. So according to the current situation, we will take the next step First, set up storage systems in 10 countries, including Britain, France, Germany, Austria, Mexico, and the United States, and remove independent distributors who contact the stores while operating. This matter, we can act immediately." Joseph said: "In the initial stage Three hundred million in capital, Perlman, do you have a problem there?"

"No, I will let my deputy Pastor look into the storage area."

"As a result, although our operating expenses have been paid in a short period of time, it will definitely be reduced by a large amount in the future, and independent profits can increase by 10 to 20%." Ryan exclaimed.

"Let’s do it. Let’s move on to the next topic, brand linkage, licensing and the expansion of the legal department." Joseph continued to preside over the meeting, giving the background of Lehman’s consideration, "According to some sources of information, many people use it secretly. Our character image is profitable. Last year alone, we received more than 40 relatively bad infringement incidents involving food, electrical appliances, stationery, accessories and other fields. These knockoffs seriously violated our consumer image in front of the public.. ...."

No way, the lack of copyright awareness, or that some businessmen know and break the law for their own benefit, is really a headache. Don't look at the reputation of Disney's legal department, which resounds throughout the world, but is it eradicated?

The same goes back to Mann Media. They also cooperated with a number of legal affairs, and they paid a lot of money each year, and they only got warnings from the shots. Some infringements were not serious and the amount was not large. Basically, he closed one eye and left with him, especially in South America and Southeast Asia, where there are many scattered family workshops in the manufacturing industry, plus the regional protection of which country has regional protection, for production needs and market Demand, if they don't dare to infringe, what kind of fire will they do? Who has the ability to manage such a gray chain of interests?

It’s just that what should be maintained has to be maintained. Too arrogant infringement cases still need to be investigated to the end, and the ambition of illegal businessmen is eliminated-if you don’t do this, if you are treated as a soft persimmon, the bad consequences can be imagined. Is Disney very good? Do you like to spend a lot of manpower and energy to manage these?No, the copyright owner has no choice but to fight to the end.

Perlman said helplessly: "We can only continue to strengthen cooperation with other brands, like the image we have licensed to P&G. They have vested interests and are naturally willing to crack down on the infringement of some manufacturers in the daily chemical and skin care fields. Behavior, through this kind of management in the same field, our maintenance costs can also be reduced, and some income can be increased."

"That's why we have to establish more reasonable and more direct authorization cooperation in the ticket warehouses in various places to sink the site business." Liam added.

Cleaning up the old and crude authorization system, and then implementing more modern, simpler and more effective regional management along with the distribution network promotion and implementation, will definitely benefit the strengthening of Mann Media's revenue methods.

"Not bad." Lehman, who was sitting in the first place, agreed.

Like before in the mainland, letting Andrew be responsible for the deepening of the business is part of the management administration.

"The project is too big, it's about warehousing sales, about strengthening freight, about fighting infringement, and regional cooperation." Marvel Entertainment's creative director Joe Quaidar was a little worried.

Despite the fact that Mann Media’s financial situation is very healthy, it has accumulated a large amount of deposited funds on the books, but with so many actions, it is still unavoidable that people will be worried about whether the pace is too big.

"Now we have only successfully taken the first step, and we have encountered so many difficulties. When we wait for the brand copyright to create more benefits in the future, should we still watch our money be earned by others? These things must made."

"Yeah yeah."

"There should be no financial pressure. Our production plan is reasonable and in line with the market, and I don't feel like it will be in trouble." Firefly's production managers are very optimistic.

After discussing for a while, most people think that doing it late is not as good as doing it early. Taking advantage of the conditions, the finances are not difficult, and if it is put in place slowly, the impact on the entire profit structure will be absolutely positive.

Ever since, Lehman made a decision: starting from February this year, the channels for ticket warehouse cities at home and abroad will sink again, and it is expected to spend 700 million yuan to complete the phased layout control and improve competitiveness and independence in the content market. At the same time, expand the company’s existing and more mature revenue market in the IP field.

At the end of the meeting, this direction plan for the next 2 to 3 years finally ended in Joseph’s summary words, “No matter what, completing the business upgrade as soon as possible is our most important task now. We and our employees cannot relax and sit back. Be successful without actively pioneering."

"The meeting is over."