Hollywood legendary director

Chapter 2011

After the weekly chart topper, "Super Body" attracted even more attention, so that many people who like to pursue current trends will go to the theater because they are curious about why the movie is doing so well at the box office, and that's how the buying power continues.

Of course, there are many other benefits to the increased exposure, such as the entertainment sections of print media around the world, online film critics, and columnists who, even if they don't receive PR fees, will at least routinely review the top works of the week, talk about the content, or deconstruct the actors' performances.

Then whether it's a scolding or a compliment, it invariably increases the discussion, and it's still free.

In the opinion of the staff of Blue Butterfly Pictures, who is in charge of the promotion of "Super Body", the film will basically come out of a very stable graph after the next week's market is supported by the champion, and it is very difficult to break. Together with the regular promotion that they have been continuously investing in, the whole project has undoubtedly entered into a positive cycle.

The same is true for overseas locations.

......

In the past two days, the studio of Fist Games has been in a frenzy of excitement, from the management down to the development team, since last year, with the red dragonfly capital and penguin two thick legs, the promotion of "League of Legends" and the previous "small fuss" intensity is not at all on the same level.

And just the other day GDC (Game Developers Conference)-11 was held in San Francisco for five days, from February 28 to March 4.

League of Legends won "Best Player's Choice", "Best Online Game Development Technology", "Best Online Game Visual Art", "Best Online Game Design" and "Best Online Game".

In addition to these successes in promotion, the game's tournament system has also been well implemented, at least in North America, where a number of Internet café chains or wealthy individuals have been attracted to join and create teams.

This is normal, early "League of Legends" has not yet played a price, with a certain top stream effect, basically only the second generation is willing to spend money to engage in some fancy things to meet their own, its nature is somewhat similar to the traditional online game of the union model - to spend money to buy pleasure.

After all, the pie painting again big, in the flow is still limited development background, to attract those big capital is normal, can only rely on the enthusiasm of a part of the people, not short of this small money to do up, make a model, make achievements.

On the other hand, on the mainland side, Penguin has successfully got the copyright number and is ready to Chineseize and launch.

Needless to say, this is a good prospect - European and American players have too many choices after all, and the mainland gaming market is not only narrow in choice, but also has a huge end-user base like Penguin to import, which can only make it easier.

Regardless of what future generations may discuss, the extent to which Penguin's operations played a role in the game League of Legends is clear to all.

So on the one hand, the fist continued to design new characters, new equipment, optimize the map, and balance the intensity, while on the other hand, the president of Red Dragonfly, Virginio Reynolds, also finalized the first international tournament MSI (Mid-Season Championship) with TengGaming Sports, which is responsible for tournament development in China, after next year's spring tournament, which will be held in late April and early May.

The current inability of League of Legends to perform at a dominant level in the gaming field is attributed to a lack of influence, and the tournament has the advantage of fostering audience dependency and creating a strong buzz.

This afternoon.

While the fist employees were happy to receive substantial monetary rewards for milestones in their work, a board meeting was also taking place.

The room was filled with key players such as Lyman and Virgilio from the Red Dragonfly side, Wang Song (Head of China Region) and Lin Dong (Marketing Director of Penguin Games) from the Penguin side, as well as two of Fist's founders, Brandon Baker and Mark Merrill, who retained a minority stake, and the design team's top executives.

Such a battle is a natural way to summarize existing results and set the pace for the rest of the process.

"...... Counting the successive landing of servers in European countries, we have a record high of 1.6 million simultaneous online users, relying on the European and American markets alone, we will be able to achieve the goal of more than 10 million in revenue this year." After having a good promotion channel, the founder of Fist, who has his back to the tree to enjoy the shade, is encouraged, and his heart is also stimulated by the growing results of the language generous, "We believe that in the next period of time, as the user base continues to expand, the radiation to the player base will continue to expand, it is likely that at the end of the year plus China and South Korea after the launch of the diversion audience easy! Crossing the tens of millions of user registration threshold to make a bigger breakthrough in the player front share market ......".

Mark Merrill's speech drew applause from his own side.

As the applause died down, he said, "Now, let's start with a report from the game department on their recent work schedule."

"Uh ......," a white man in glasses stood up, "we're following Director Rust's advice. A white man with glasses stood up, "A large part of our work, as suggested by Director Rust, has been focused on optimizing the original artwork and refining the character models, as well as deepening the worldview and hero backgrounds and distribution of forces. What I can assure you is that the historical goal of an attributed, logical and followable development of the Rune Land has been something we've been trying to lean into, and we've also recruited a lot of good people to edit the copy."

Lyman was probably the only person in the room who had the most insight, and that's what he was proposing.

Not to mention that the early League of Legends models were ugly and the map optimization left a lot to be desired, not to mention the complete world structure - the sooner you can establish an idea, the better the planning scheme.

As for the gameplay innovation, Lyman instead suggested the least, nothing else, a small change a year, a big change three years is the game to extend the life of the game, to give players a fresh sense of routine templates, let the fist team slowly improve only better than the drastic effect.

So, in his opinion, LOL's near-term focus is only on increasing the number of attribution-dependent things outside of the game and the continued development of the tournament system.

This is what the operations team did as well.

When the other department executives reported on the various achievements and work plans, it was basically that the Red Dragonfly coordinated with the Penguin to carry out regional and international events to promote the filing, and the first S Games city was determined to be Los Angeles, which Mann Media has the conditions to easily communicate with the venues and seek government support.

After communicating the pace of follow-up operations, Lyman went to Cleveland to visit Thor 2, which was being filmed on location, and by the time he returned to the office, it was already two days later.

It was two days later when he got back to the office.

Before his boss arrived, Mace put the results of Blue Butterfly's film market on Lyman's desk so that he could see them firsthand.

In terms of the extent of the box office drop alone, Supernatural did pretty well the following week.

In North America, the next weekend's $30.69 million in the accounts, compared to the first week only down 41%, ahead of the second, also last week's newcomer to the market, Columbia's sci-fi film "Fighting Los Angeles" 29.88 million, to achieve two consecutive titles, but, looking at this trend, the triple crown is certainly not to get.

However, such a trend of results is already enough to satisfy the public.

"... Other new releases, Disney's 3D-animated Mars Needs Moms came in fifth and Warner thriller Red Riding Hood's $14.05 million opening week came in third."

In his office, Lyman is on the phone with Liam as he reads the box office documents.

"If nothing else, we should still get about 15 million in the third week, and with the 107 million we've accumulated so far, we've been able to recoup all of our production costs and half of our promotional expenses in the third week, while overseas we're making pure box office profits."

"That's really gratifying," Lyman asked with a smile, "But that Little Red Riding Hood I remember was directed by Catherine, so now?"

"Yes, Katharine Hardwick, she dropped out of Twilight 1 after filming because she couldn't negotiate a fee, and she's been with other studios ever since. This Red Riding Hood is the one she brought in to write a screenplay based on the Grimm's fairy tale of the same name. And, Warner believed in her and gave her a lot of power on set, but it looks like she's betrayed Warner's trust." Liam knew what his boss wanted to hear, and told the story as he saw it.

Indeed, it was a slight, dark pleasure to see a director who "overreached" and betrayed his affection, insisting that the two sides parted ways.

In fact, when all that happened, Lyman was already angry, but it is not his character to retaliate because the price is not agreed.

The production department could never have imagined that Kathleen would be so successful in Firefly and Paramount's youth films, but she obviously found her own style and position, so she actively recruited them to work with her, and as a result, the "Little Red Riding Hood", which has Amanda Seyfried, Ciro Fernandez, Max Ahrens and other handsome guys and girls, as well as the veteran actor Gary Oldman, can fail.

Gosh, the publicity specifications were not withheld, and there were 3,030 screening screens, so there were definitely high hopes, but the box office opened to less than $14.05 million in the first weekend, the peak date when audiences are most likely to be introduced to theaters.

Is everyone The Big Boat, Avatar?

"In the future, all of her projects should be carefully vetted, and also, let her go to the media hype, whether it's porcelain, self-tanning, or whatever, you let her find her own way to retain the buying power, in addition, tell her, as long as the loss is more than 20 million, the rest of that part of the director's salary is also gone." The moment the production department executives got the report card their lungs were going to explode, and that's it? Is this the first director of the worldwide hit series "Twilight"? Is this the art director of Vanilla Sky? That's it?

Warner has to hope that the box office will not be too bad, so that they can still rely on offline operations to recoup their costs, otherwise, someone else's job will be lost. ......

"The press reviews for Little Red Riding Hood are mostly negative, just like ours, but Super Body has a stable youth audience to support it. Liam analyzed the reasons for the other market's disadvantage, "Some of the bridges are too deliberate, and if you want to attract the support of the horror audience, the scare level is far worse than the transport style of many plasma films."

Well, to summarize, it's just not enough fairy tale, not enough romance, not enough scares to attract any of the hardcore audience labeled as a hodgepodge of movies.

Fans who like love don't find it sweet enough, and those who like horror have to discard the images as too stretched and the filters too bright, in short, its failure is attributed to the filming team's failure to get the market audience right and its vague positioning.

Unlike "Super Body", which is cool, brainless and promotes superheroism ......

According to this trend, no matter how much Warner tries to save it, it can't save a film that messes up the market segmentation. The plot can't even hold up to the critics' criticism and the audience's support, which is also the reason why Warner's production department executives are angry - it's not about marketing, it's not about the lack of resources, it's simply the production team's stupidity, and even the actors are not to blame.

Alas, why is it so "delightful"? ...... Warner is unlucky, double happy.