Hollywood legendary director

The final box office figure was also set at $1.537 billion.

In the first month, it took away 70% of the total box office figures, and the rest of the time, it was slowly falling, rising and falling again, mainly because there is still a certain market for second-round screenings in some remote towns.

For example, in North America, the average daily revenue in some well-located theaters does not reach the 40% attendance rate, and the posters and scheduling are not the most superior, in other words, once the peak of a film's screening has passed, many theaters have realistically considered changing their main productions.

After all, the market is here, and if you want good treatment, you have to use your results.

From the weekly ranking, we can also see the trend of market selection, a big hit film dropped out of the top 20 is basically cool enough to wait for the next gear to count money, no screening space to speak of.

Returning to "Fate".

The value created by this movie, without estimating the invisible benefits, such as the expansion of popularity, the depth of the comic book label and so on to bring the audience base, just to say the direct benefits, are huge.

At the box office, the North American box office was 643 million (about 41%) and the overseas box office was 894 million (about 59%), which is nearly 60/40 in both domestic and overseas markets. The base is there, but it can also be divided into 413.4 million, and the producer makes 812 million in total in the share with the cinema.

Of the 812 million, because of the joint distribution, the three companies share 225 million, with an average of 75 million credits, and Sony and Universal can also take part of the publicity money paid by Comic-Con.

Thus, the money left to the producers of Comic-Con will be 167 million after deducting 200 million shooting costs and 100 million for branding.

Even if this money has to be settled with Stan Lee and other creators, almost another 42 million will have to be divided, and this is after the actors and creators have signed a long contract, unlike the previous life, leaving room for Donnie's agency team to fight for a share of the profits, and Comic-Con will only make a net profit of 127 million at the box office.

The more influence a movie wants to have, the more its distribution costs increase geometrically, so sometimes the money earned at the box office are divided between advertisers and distributors, which is normal, but it's all worth it, because Hollywood studios really want to make money, it all depends on the copyright operation, which is the producer should take the money.

First of all, for a 1.5 billion dollar movie, the rights to the TV platform alone, it's easy to make $100 million in three years, and for the largest home entertainment market, it's no problem to make $500 million, not to mention the small amount of money from new industries like streaming on demand.

And operation peripheral, "reunion" brought, is Iron Man, the U.S. team, Thor, the Hulk's derivatives of hand-me-downs, models, dolls, the market value doubled, indirectly to the team situation so that the Black Widow, Hawkeye, Loki and other characters economic market has sales prospects, of course, this part of the interest is very wide, from the toy factory to flagship stores to other channels, distributors, production, distribution, easily create a far higher value than the box office, but the breakdown, Comic-Way can rely on the license and a portion of their own share of sales eaten to earn a tenth of it, that is, 1.2 billion U.S. dollars.

That's not all.

With the popularity of Man-wei, many brands and Man-wei is signed a money-laundering agreement, bah, wrong, co-branding, such as the addition of Man-wei elements of trendy shoes, jewelry, and even KFC set meal also used Man-wei's heat for a period of time, these brands in various fields from daily chemicals to cars, including Man-wei's own OEM brand clothing in the mainland, but also together to bring more than 200 million U.S. dollars in revenue.

All in all, just to operate a "Fosun", Comic-Way can eat 2.127 billion U.S. dollars of profit in three years, almost 7 years of payroll expenses for all assets and personnel, including management.

......

The American culture of partying and alcohol is not something that Lyman likes to participate in, of course, considering that his boss's identity will be a constraint to his employees, people can not play, and affect the atmosphere of their vacation enjoyment, so the "Complex" reunion activities he did not attend, only to sign the budget and financial documents.

The first time I saw this was when I was in the middle of a movie, and I thought it would be a good idea to do something about it.

In fact, "Thor 2" has not yet officially become a film, but in fact is not far from it, it is just that the latter still need some days, rather this level of blockbuster preheating, are fine work.

Like the "Thor 2" co-distributor Fox, followed by Blue Butterfly Pictures from last year to this year uninterrupted release of some of the manuscript a small appearance, in the core audience of fans to brush some sense of existence.

Then the presence became more and more prevalent, more and more prevalent, until the overwhelming number of teasers and posters were pushed out, but by then it had reached the stage where it was necessary to invest heavily in the upcoming screenings.

On April 7, after Liam's activities, he first discussed the promotion process with the sponsors of the advertising in Thor 2, and then he went to contact with the top management of the Fox distribution department to negotiate and communicate with them about the schedule and the promotion plan.

When the two sides sat down and discussed in detail, the common goal became much clearer.

The whole promotion process was divided into several directions.

One, identify opening screens in North America and secure regional theaters for domestic and international release.

Second, the transportation and security of copies and the operational arrangements for domestic and overseas distribution personnel.

Third, publicity, mainly from the general direction of the Marvel label to attract the audience, another is the exposure between the creators and the early release of information to hype the villain Malekith and the concept of the background of the Ether particle.

Four, be sure to show that the story continues from the aftermath of the Great War in New York City and pressure the theater to gain peak billing status.

Fifth, the online and offline guidance work should be in place, try to arouse the audience's interest in watching the film.

Among them, the interest in the film, "Thor 2" screening advantage is not bad, objectively speaking, in North America, Thor although not as popular as the Ironman, the U.S. team, but in Australia, Thor is still very good, the overseas market is still promising, the implementation of publicity work is not difficult, after all, is a sequel to the series it, there is the Comic-Way family's support.

"According to the estimated market situation, the initial promotional investment is about 60 million."

"Well, there's no blind arrogance, it's very well thought out."