Hollywood legendary director

Chapter 11

No, if you think about it, it seems inappropriate to put the word "blossoming" here, but it should be summed up by "small temples, big winds, shallow water, lots of kings".

At the time, there were 271.1 million Internet users in the U.S., and online video viewers made up just half of the Internet population. Music and Universal Music joint venture), and other user groups that swipe short videos.

According to an MSN article, the general consumerism of long-form video users in the most concentrated Internet user base of Generation X (the post-80s concept in the U.S.) is only 30 percent willing to pay, and only 70 percent of these 30 percent have a sense of dependence, with frequent monthly renewals of more than six months.

In other words, Nafly has more than 20 million members, but only about 15 million of them are likely to renew regularly, which is the main reason why Nafly, with the largest subscriber base and market share, still does not break even: the concept of payment is not sufficiently "implicit".

Of course, even if the market isn't mature enough, there is certainly a bright future emerging from Sony, Disney, Google, and Amazon soon to be competing off the field.

It is also true that from 2009, when Nafly led the charge with huge investments, to 2011, the growth of video site users in these 2 years has been rapid at all age stages, and the distribution of all ages is generally rising as smartphones and 4G base station devices become more popular.

Among other things, eMarketer notes that watching quality content is becoming increasingly popular among online video users.

U.S. adult online video users have watched long-form programming online in the past month, an increase of 43.8 percent over the same period in 2009. Long-form movies have also become quite popular, with 37.1 percent of online video users downloading or watching long-form movies online every month in 2011.

In other words, the penetration rate of the industry is growing at a high rate, and even with the expansion of the smartphone market, a benign communications base, and the availability of content across screens, the mobile long-form video side of the industry will continue to grow at a high rate for the next 10 years until the industry ceiling is reached.

......

"... Thor 2: The Dark World got an opening amount of 4,020 theaters, with the first 63 territories, including Asian markets such as China, Japan and Hong Kong Island, but the film's pre-sales were less than stellar, with the major ticketing sites selling a combined 18.5 million."

In the office, Liam gave a few concluding remarks.

Most of them are documentaries and films imported from overseas, such as "The Wind of War: Chen Zhen" and "Warring States" (starring Sun Honglei, a bad film). Robert Pattinson starred in the romantic film "Elephant in the Water."

"There can't always be a trend for the Feminist, can there, the first gathering of the MCU, the audience is easily fresh, I do think this is a good pre-sale performance, especially compared to Thor's first release in North America." Lyman looked over the cinema alliance's schedule, with some sober analysis.

"Well, the schedule is in our favor, and if we can get an improvement in the first week's results, the subsequent operations will be stable."

On the side, a TV set was playing a rerun of The Tonight Show, where Chris Hemsworth's tongue-in-cheek humor had earned him more than 5 million live viewers the night before.

"Fox's media outreach is very good, and the public opinion index for the lead actor is not low worldwide, and perhaps that's why our film is more forward within the summer, and the enthusiasm for the movie has not worn off."

"Times have changed, and remember to pay more attention to mobile exposure guidance," Lyman reminds.

"Don't worry, we have a dedicated team for this aspect of ad pushing."

"That's fine, you go ahead and get busy."

Afterwards, Liam was out the door.

By the time he talked to Perlman again about the rollout of the derivatives and the licensing market, it was too late.

He's really busy with several projects in the works, understanding the marketing of Thor 2, and then there are a lot of pending character projects at Marvel Entertainment that he has to handle, as well as games, animation, and a lot of other things, with Thief's Dad 2 being developed under the auspices of Meredith Derry. Every day, there's a lot of information to sort through.

Even when I go home and lie in bed, I sometimes check all kinds of work emails under Eva's strange gaze.

Hmmm, is Johnson moving fast with a platform like CAA on his back.

The only thing I saw from him was a few pieces of information that clearly outlined an acquisition target.

......

Online video sites segment market share in about 5%, not to be mastered in the hands of media companies, a total of not many, these few can probably be divided into two situations. One part is recently found to build, mostly in the hands of some pioneers of the Internet industry leaders, purely complementary to the video business (such as the domestic Xunlei are going to intervene in the video content).

The second category, on the other hand, is full of very aggressive companies that are targeting the long-form video market, but are burdened by years of losses for a variety of reasons. Johnson's preference is for the second category.

After several rounds of inquiries and evaluations, FOtv, a website platform that was less than 2 years old, came to his attention.

It was simple, it had the right foundation, the right team, and the right investors to exit, so it was no trouble to get in touch.

The next morning, Johnson made a trip to Firefly.

"FOtv's copyright library is mainly a number of second and third tier film companies source license and old films, and the number is not too much, all kinds of movies and TV dramas combined less than 1600, some of the content and its cool, that is, online supervision is not strict, no adult channel restrictions, to them to exploit the loopholes, otherwise how can be so open and aboveboard business, get traffic. " Johnson goes straight to the heart of their user base, "more pornographic and explicit dramas than HBO, some I even think were imported directly from San Fernando."

Well, in the early days of the online video industry, this kind of thing, driven by profit and cost effectiveness, was common, when Nefly was engaged in renting DVDs, it was still selling color films, only to get bigger and retire.

"What about FOtv's market share and user inventory?" Lyman didn't care to ask. Anyway, after the acquisition, the removal of the offending content will definitely be done.

"The average number of viewers per month is over 2 million, but the percentage of the paying group is not high, only about 100,000 or so committed subscribers, and probably a large part of that is still the membership for the convenience of watching cool movies. Oh, and FOtv has 8 technical people, but none of them is in charge of marketing. Maybe they were laid off or something, because my research shows that they have been losing money because the competition in the online video industry is getting fiercer and fiercer, and they can't find a reasonable way to cover the cost. If no one picks them up, there is a high probability that they will be spun off and sold to another homogeneous company."

Johnson took a trip to Silicon Valley and gathered comprehensive information, "Of course, FOtv doesn't have healthy financials yet, but their assets are worth a lot. The value of FOtv's assets is not low. Not to mention the film library, in addition to the licensed ones, there are 8 to 900 films that they have bought, which are worth around 3 million.

"Twelve million? Very good business." Lyman nodded, "I'll take the technical team as well, but the licensed content won't be renewed once we get it, so we'll build our own content library and do a content screening."

"It's not that easy,"

Johnson laughed, "Those investors are not fools, maybe the money they put in is not so much, but the corresponding value of the market share generated, and the cultivation of users, will not sell cheap."

"The right premium is not a problem if it's the right price," Lyman affirmed.

"Well, I'll wait two days to discuss the price."

"Just as long as we can get this done."

The emphasis on film and television content was what Lyman was most interested in.

He thought about it and said, "Here's the deal, the bottom line I'm willing to accept is a 2X premium, and if that doesn't work, consider poaching the backbone of their technical team and building it over again."

"Anyway, from a financial management standpoint, I'd like the investment to be made before tax season at the end of April, so I can still get some clawback provisions." Lyman left the information on his boss's desk and reminded Johnson.

"I got it."