Hollywood legendary director

"Hello, HBO purchase manager, Jedden - Brian."

About 40 years old, the nose collapsed white men enthusiastically reached out and introduced themselves.

This is the second round of HBO, maybe they find that the fireflies do not seem to have the previous condition, and the attitude of climbing the situation is obvious.

"We have worked many times, you are very happy, you also know that we have enough platform to carry this drama. Yes, the adaptation of" Ice and Fire "is the biggest in the TV field in recent years. Investment, poured a lot of expectations, so I hope to promote the online video and television game, to expand the audience as much as possible, avoiding a single channel can't go back. But have you ever thought that you may be depicted by Nairi Things are deceived, have their users who have HBO? Is there a good foundation to take a good foundation in the 10 years in the ten regions at home and abroad? They have not.

In addition to money, in addition to on-demand, I can't imagine what they can come up? And the fund standards, they don't necessarily have we high, right, the quotation of streaming media should be inexhaustible. "

In the session, Joseph, Lehman, Ryan, the other person "That is why you said that HBO's user group is not high, why can't I accept two platforms? You are the TV field, and the maximum competitors should be CBS. ABC's cable channel ... they are online fields, relying on the PC and mobile terminals to the user's rolling. "

Ruien's tone is a doubt, and it is also an old acting art. "In fact, this way is not only good to make a production party like our, and it is also beneficial to your player. If the two broadcasts, the cost of the episode is Compressed in two platforms, paying the funds, each family will be a lot, like now, once the "right" is the most expensive drama, its audience age is not like our market research The Second World War is so wide, then there is a well-known, investment is pressure, we don't hide. So why not agree to this mode. "

"This doesn't have a precedent." Jieden Brian looked to Lehman who had never spoken, he knows that as long as you can convince him, things can be successful.

"Everyone is a circle, it should be returned to retreat. Yes, Nafei from the main business: online rental distribution DVD, to support long video media business, I admire them to pay the price payment, for the original In the offline market, there is no economic effect, and the data estimation of economic growth has achieved economic growth and expanding the user's heart, essentially expanded the benefits for you, the existence of the library Another one or two of the good films have achieved 890% of the all-year copyright operation revenue;

Yes, they are very powerful, relying on these two tricks all the way to stabilize the pay users with more than 100,000 download users and one more than 50,000. "

On the market, there are many professionals to analyze the Nafei model, Jiemin Zhang is coming, "But ..." The ultimate is still returning to the theme, "They are not their own people, they are price cut, users are happy, we What is the TV between these itself? What should I do? They can see the content of 8, 9 dollars, we dare to do it, it is a loss. Also, is they really angle to the user? Now they are still immature Which day is more influential, what do you guess? "

"Take a price?"

Joseph is very good.

"Uh huh."

But in fact, HBO's content will be charged to 8, and 9 US dollars will not lose money in January, but it is not worthy of money.

Lehman thought about it, asked a question with curious nature, "Such a thoroughness you analyze, why not do line video media business, technology is developing, the mobile phone is convenient to believe that you are also watching in the eyes When the people travel is bored, use the mobile phone to watch the drama, but can not hold the TV to go everywhere. And, in this respect, you have a big advantage, at least, in the quality content reserves and users, Nafei is not you The opponent. "

"Hey ..." Jiede suddenly didn't know what to say.

Although he really wants to put a HBO to do a long video media, he dares to say that the first, the industry's share is properly, but the problem of HBO is very complicated, one is a pricing problem, sincerely, Without the cost of the set-top box, the fool knows that the price is not suitable, but it is very real thing, why they want to give up the price accepted by many users, take the initiative to take this part; Second, how to match TV Because HBO is impossible to give up so many things completely steering lines, they have a lot of asset conditions, pay, and originally to adapt to cable channels, this part should be processed. Not to mention the power faction has been constitutive, once the direction of the main business is changed, this part is also enough HBO headache.

This is why Nai Fei is very energetic, not every company can directly reduce the most profitable business, and the corresponding personnel will die.

Lifting an inappropriate example, this seems to be a penguin that is starting with an instant communication business, saying that it is necessary to engage in e-commerce. The resources of other departments have downgraded, automatically match. How much resistance is in this, it should be imagined.

Furthermore, the core business is doing well, why do you transformation? Nafei's video earnings have not much HBO's channel payment.

Various concerns, all kinds of disputes, did not know how to stop, can it be a foreign man?

Jieden Brian decisively did not hear, "I can understand your mandate, you have a lot of backlogs in the library, and the platform such as Hulu has got new value growth, this is a good thing. In fact, we have not said that "the right to" online, but the premise is that after the exclusive broadcast, the second round of broadcast rights can of course give, just like those movies, the hospital is reflected, put it There is no one in the online creation of the online, but there is no one in the industry to simulty online video playback. Does your company have to open this head? "

"What is the relationship?" Ruian strange. The content of our own production, of course, wants to expand the income face as much as possible, and who can pick out the fault.

"But I have never thought about why Disney has a HULU with the global, news group, but their content is not synchronous update? This is a rule, online video business as a new development of the earnings point, is no problem. However, it can only be the same secondary channel with the home entertainment market, because this is there in itself a business grading. Just say it, "Dight-on" first time the streaming media, can only be all TV resources Not, our HBO did not dare to violate the rules. You think that Nair is overcast, the interest growth point can have the advantage of TV stations in the TV stations at home and abroad, the interests of the power of the 12th three rounds of broadcasting power? Enter the TV platform, expensive How much is company earning less. "Jieden is very sincere. Subtail: The status guarantee of the head channel, the content supplier must stand the team.

He took a document from the briefcase. "I won the new conditions to the headquarters. As long as the feedback is expected, the 80% of the 2000% of the payment is 2%, and the second round of broadcast rights is sold. Going to the total income you have 70% of the book. Just give us the right to broaden the right, this is our quote, now you can. "

"Give us a little time to think about it." Joseph opened: "You know, things are not as simple as us."

"Row."

Joseph went to send it, and only Ryan, Lehman, will be left in the session.

"What do you think?" Ruien first opened, "I think he is very reasonable, look, the whole TV channel has reached an uniform limit of the Nai Fei's play environment, what should we do, or continue to plan, Or temporarily wait for a period of time? "

"Don't be a little bit, maybe Hulu platform will be limited by the company's main business itself, do not change, but Nafei can do not touch the traditional media, it does not have a scruple, just did not find independent content The way to expand, and only the TV side will hold the group, the Internet thinking is a big trend, and the wait-and-see is not waiting for it. "Lehman is very firm," continues to implement the plan, since it can only take a road, then don't go in TV is ended. "