Hollywood legendary director

After only the first day, "Raythe 2" brought more than 500,000 new visits for amber video, and the activity has passed 2 million since the reorganization.

Of course, there is only less than 7 in the new visitors to pay the conversion rate, nor must it be an effect caused by a movie, but it is also very considerable.

"After counting midnight, there is almost 26 hours of traffic."

At 10 o'clock in the morning, the technical personnel who came in the headquarters of Nafei were calculated.

After the content official, after listening to the o'clock, "the difference in the mouth is similar, the main people of the Mountain and TV drama are young people, the number of habits is more." Said, it is a bit unfortunately, "just these Resources are taken by a small platform, it is difficult to stay in a long time. "

The new content brings new growth, and there is a frequent event in the stream of media, but there is no more long-lasting level support, it is useless, and the user will abandon the platform.

This is a century puzzle that all practitioners are facing: How to improve the remaining rate.

It's a pity, thousands of people, no matter how rich the content library, you can't cover all people, people can only hope to reduce the loss rate, control the loss rate, such as Nafei's stable decline per month 5% 5% Left and right, then use new users to overwrite the loss, so it seems to have been rising.

"However," Westodo thought of this Amber team's practice, "The direct stimulus caused by the ranks of the big hot movie did not join the free viewing, this point Nai Fei can not be implemented?"

Others pay attention to the drafage, but he saw a lot of consumption of the newly registered users with the newly registered users of the Milky movie - the transformation of members of one is already excellent, and he found that the masses seem to pay for the wishes of the movie to pay for free. Enjoy the benefits of the welfare for a while more.

It is undeniable that Nafei is also very careless, any method that is conducive to paying transformation will certainly value, others do not say, if this is really effective, the substantial conversion increases, and the light exchanges rather than DVD lease. The positive feedback that can achieve financial progress can be reached, which is also a wave of positive stimulation for the company's share price.

But the Otto also noticed that the user will pay more, because the amber provides a data record saved by the amber, when the user pays for the movie, can be downloaded to the local, even if the device, account number If you agree, you will take the flow to re-download it, you can think when you want to relive, as long as you have equipment around you, there is no problem.

In other words, this is all consumption of the content.

Standing at the user's perspective, buy a single time, but 5.7 dollars, but enjoy the effect of buying DVD (long-lasting), and more convenient, mobile phone can also watch, why not spend money to rush a member?

The video format that comes with the first-level member is also enough to meet the demand, the sharpness is only better than DVD (Apple 4 supports the resolution of 1280x720).

In contrast, although Nafei is pure, no advertisement, but in order to avoid the main business DVD rental, download seems to always guide users to buy discs, this advantage has not been used - the reason, around the point Or the content payment, but let go of download, the user's payment will be stronger but prove it by "Raytheon 2".

As for the problem of downloading the post-passing, it will reduce the payment trend after communication?

Ah. In order to grab the user with the TV network, it is also to guide the user, but the company has released a full-month free look, amber, amber only 7 days, even the white empty window is shorter than them.

Moreover, each user who accepts content is itself a potential user who has been drawn by the platform.

Such a contrast, amber is obvious ...

The minds of the Aodoro are not in the content of the Yew, thinking so much, so deep, and even seen amber strategy guided by amber to pay the fee, he is somewhat descent, because he remembers Apple to the online rental market, Directors The first reaction of the long and most high-rise is to fight the price of Apple, continue to compete, completely gave up the idea of ​​this business - let go of download, the fool knows, the most passive is the original online rental service of Nafei, Although someone does not rule out that there is a carrier like a DVD, it has an impact.

What's more, the level of online leasing is very high, relying on this eating, talent with power is the main structure of Naifei, and he can't manage it.

Theodore can only comfort yourself: "It is a model of making money, the amount of users is coming, the profits will increase significantly ..." But he knew in his bones, this is entirely two things.

The added value of the service is a big choice for the user. This is also a point factor that the amber video online "Raytheon 2" cannot be ignored.

IP fans are one, the service is attached to the second, and it must be paid. These three points are the implementation of the amber on the traffic content business.

......

Los Angeles, HULU headquarters.

In the media field, I have been rooted in the medium, the former Amazon senior manager, officially served as the Jason Carler Office of Hulu Hudu in August 10, and the subordinates sent him a lot of stream of stream of stream, after opening, The word "amber" has a frequent frequency.

He looked at a few eyes and suddenly asked: "Have you seen it?"

"I have seen that the personnel of the data monitoring department also know." The subordinates seriously said: "We all believe that the download is conducive to the payment of the user."

This is a relatively bold judgment, you know that this guy in front of you can wait for it, he is known for its tough management, and the administrative position of the non-technical needs is a kind of administrative management refining, more beneficial to policies. Execution and advancement. "The fact, so I hate the power, the location of the dish, to keep there any management personnel.

This makes Hulu's executive a little horrified and does not dare to work.

"I think it is also, big data will not lie." In Amazon, the company like Google is more confidence in big data simulation. "

Jason Caller is interested, continuing to read the documents in his hand.

The new content is very common in the streaming media industry. It has been doing promoting drainage increments, but a movie brings a considerable conversion rate. If he doesn't feel simple, it is usually Most of them are young, the Internet is highly conversion rate. This is only one of the factors, but not all of the decisive conditions.

At the same time, the direction of Jason Carter is also released to download the impact on the DVD business - Hulu does not have a financial source of the rental business, but the few families who provide content are large, but he can't Take care of the basic disc.

"Do you think it can pass?" The executive was asked, "Let go of the download?"

"Should be able to answer:" The market in the long video is not big, the impact of the TV network is not fierce, even if it is the impact on the line of business, this is also normal business competition, we all In the cultivation of a new video channel for the masses, I am afraid of this, everyone will understand. "

Jason Carter is more interest, he has repeatedly exposed to the high-rise of the Media Group, and also knows that this group is in hesitation - on the one hand based on the Internet's convenient attribute, some of the existing content market Optimistic, so in advance, it is reluctant to give up from the times, but I also think that a new lifestyle wants to fight for the people's comprehensive adaptation. Even if the technology is developing, the supporting environment is actively rising, nor is it a year or two. The mainstream, the exploration of existing structures is not bold enough.

Disney, News Group, Global is inclined to Hulu's resources, and each slice is not 10, it is not the most valuable batch.

However, there is always the existence of DVD, and Sony is the boss of this field. The market share occupies the most burn the promotion model to operate the deepest guy. If the download is open, the user group of Hulu itself compares the TV network. Several magnitude, don't worry about this good way to promote payment transformation.

To put it bluntly, you have a copyright in your library to create value, and the streaming media has also been true for the introduction of the media. Open, the content of the development value is also a gain, contrast loss of the business This is also compensated, but also catering to the needs of the audience - I spend money, I don't have mine, I have to have traffic to watch, the original subscription content is gone?

They are all content carriers, and the streaming media treats users.

Yes, it is so dry.