Hollywood legendary director

Chapter 1133 User Behavior Analysis

These days, people who are engaged in streaming media have followed Christmas.

With the earnings of Nafei, the industry environment is active, and the investment agency looks at Nafei stock prices to refresh the high price for several consecutive days.

There is a miracle of the net view before, and there is a comet rise, and the Internet's wealth myth is so fascinating. You don't need too much. The pot is full.

More don't Chance this kind of benchmark with the user and mature realization mode.

So many investment agencies in the near future, the first big thing in the heart is, first understand the company's stock price, and urge you to find other "Nai Fei".

Hot money, the corresponding industry people can naturally enjoy the benefits.

The threshold of this industry is not high, it is how to efficiently sell content, many people look at Naifei to make money, find Qi team, rent a server, can do it, even if there is no money, the seed wheel is also easy in this environment Single.

If you have a little bit of business means, focus on a classification to fight different cards, tall a few rounds of financing assessments, nor is it difficult.

After all, film and television is a very broad thing. The same is good, the user's aggregation ability is often stronger, just like horror in the lion gates, comedies around the world, everyone thinks about a certain theme, there are their own answers.

Both manufacturers are so, the stream media based on film and television content is not easier to shape the platform image.

Of course, there is such a drawback, too paying attention to the shape of the impression, is a quick and accurate audience group, the labeling benefits is that the promotion cost is low, the effect is good, but it has added difficulties to the later transition. Look at the Lion Gamed, I want to shoot some youth films to make young people, I have to buy a peak entertainment, distinguish the business, that is because the audience's impression of the lion gates starts with a B-class film.

However, for those investors, the only thing that is not very good is that there is no technology leader. If there are users, they have to retain, rather than saying like other Internet products, once they do bigger, and the user is sticky. The user is here, it is difficult to ran to other homes.

But this pain point compared streaming media is very easy to keep the user's active words, it seems that it is not a big problem, as long as the audience still has a drama demand, this industry will not fall.

That is, in such an atmosphere, the amber is the top five, remove the oil pipe, Amazon's long video as additional supplementary, active, and the amount of access to the third product, also attracts a lot of attention.

Industrial park.

Ron Brandon is listening to the report.

After a while, I took a call.

He picked up the phone, showing it, and then asked: "Hello, which position?"

"Mr. Brandon, I am, I am the partner of the Sequoce Fir Ferry Fuller, now, now your company ..."

Barabara said a bunch, and finally gave 60 million votes 10 percent, valuable 540 million US dollars, and amber registered funds were 80 million, and Mann Communications Lu Lings continued to invest more than 200 million, pay users The monthly funds are 1.65 million, keeping this amount unchanged, the annual revenue is approximately 160 million, and the follow-up investment is not counted, that is, the price of Nairi has risen, the profitability is affirmed, and even with amber value is white An increase of one third.

Of course, the value of valuation is estimated. 10 is all judgments with a point of gambling.

To Ronlan, he only knows that there are several institutions that are interested in amber.

Investors such as Google, Facebook are also interested in cast a stroke.

In accordance with the attitude of these people, he integrated the offer. The most of the most of the one has been estimated to be 720 million, but it is only a comprehensive quote, and either party has not given an accurate reply.

To sell things to go, get the best conditions, light reference money can not.

"Right, the boss is coming over in the afternoon, our data analysis makes a list, and will take the content of the content." Luo said.

......

If you like the "Star Trek" in the 1960s, the amber will recommend a "disc version" series in the recommended "disc series", and if you like the TV series "lost", then Amber is likely to I recommend it to the multi-natural theme "I want to be people"; if you like to watch "kill a dawn", then you will have frequent appearance on your homepage: the visual effect is amazing violent action film "kill Bill", It is not until you look at it, or you will take it for a long time.

Through the big data of the voyage of the voyage, the stream is screened with interesting information.

After the new round of expansion, the data captured by 30 engineers, which is recommended to each registered user with the algorithm to recommend the episode.

The presence of these people has played a non-negligible role in the amber user. According to data, the driving force of 75% of viewing activities from the video service audience comes from the recommendation. The reason is that people don't know what they want to see, many of which have more difficulties in many cases. This is why big data sometimes knows a person more than one person.

By reviewing the metadata, the initially simulated user behavior is not lie - browsing, playing, and searching, finding a variety of similarity in the platform of all views, viewing traces, viewing time, etc. .

Moreover, this behavior analysis of users is different from e-commerce.

E-commerce is dominated by search marks, such as eBay, Amazon, 90% of users comes from searching, because these people have demand first, then go to find;, the streaming media is just the opposite, it is to create demand and recommend it. Search The presence of functions is only for users to have a particularly strong purpose, while the home page does not recommend the content they want to see when they want to see.

Further, further, it is to supplement the content of the proliferation of the user, that is, Leman is now going to do.

The history of Nafei has been understood that their homemade episodes are estimated according to the distribution of existing users, and the preferences may be estimated.

This real-time follow-up, continuous expansion, can play a continuous retaining of platform users.

"So, our visit users are around 20 years old, male is the mainman, and it is universally like sensory stimulation?"

"Yes, more than 1 million users visited our website are chasing the popularity. After reading" Lei Shen 2 "in the paid group, there are three-quarters of the people to see" bad guys ", especially the elevator war god. That scene, many people choose to read more and even slowly enjoy. "

"Is there anything you have made?" Lehman asked: "Take the behavior of the user, we feel that they should look at the episode."

"We refine many elements, there are two directions: one is a black crime type of black gang drama, gradually adapt to the main line of the street law, add meat play, thrown, flush, fire And some content to be filled according to practical adaptation, for example, I believe that the audience will romantic to the shooting characters like Gustman (Mexican drug lord), and street chemical adaptation should be affected by "bad guys", Martin Sko The favorite of the people of the criminal movie;

The second, only for the psychological stimulation, the murder is dominated, the atmosphere is strong, I found the "dead", "death penalty" and other murd cases that Wen Miu, "death penalty" and other murd cases that surrounded by several people. Less people like it. "After Black got the data, two templates were summarized with a senior product market.

"What is the advantages and disadvantages of these two programs?"

"The first investment is high, but the audience is very popular, the scheduling ability of the crew is very considered; the second type is small, and it is also convenient to launch. It is also required for the directive style, but it is not necessarily It is easy to distinguish between the market of too many people like, horror elements. "

"Black, according to your thoughts, which is more suitable for the platform environment." Leman's mouth coffee and continued to inquire.

"I chose the second one."

Well, the cost problem, take the user's behavior to try the drama episodes. The experimental significance is greater than the substantive significance. Black thinks.

"These elements are concluded that our audience may like a small number of actors to surround a series of thorns for a topic?" Lehman said: "Then I find some suitable screenwriters take a picture of the situation of the unit story."

......

Unit, horror, theme, medium cost without a wide range of transit, etc., what do you think of?

Look at the production of the good refinement based on some paid groups, naturally emerged from the original FOX TV network thrown, the original FOX TV network investment, "American Terrorism Story", also known as the US version "Liao Zhai".

With the idea, Lehman also carefully analyzed the successful elements of this episode, and they rely on the FOX youth subscription group, and each season is carried out around a topic, with murder, death, strange, etc., plus handsome men and beauty and metamorphosis , The murder of the murder, the murderous place to lay a slightly different tone per quarter.

Furthermore, this series of series is very open, because it is made in the form of units, there is less link between each other, so the package capacity is also strong, and it is possible to freely design a variety of wonderful frames.

More crucial is that Amber is now in young men, and the number of pay members accumulated is also generally suitable for this medium cost, but also catering the episodes of age.

This new idea came out, Lehman immediately said: "Let's first identify the creation team, and then make it to promote shooting."

Black nodded, the boss often took some ideas to cater to the audience, and he only accepted, so he immediately took out the pencil to record.

"The advantage of big data is that we can regulate what the audience want to see, how many people can accept, convenient for our judgment of market research, and to the direction. Now, it is a bunch of amber video depth users. About 4, 3 can receive a horror type style, so we can find these people to find some of them, integrate into a team, give them freedom under the framework. You know this part of this user we want to fight Affiliate the affirmative producer? "

Black is wrong for a moment, and immediately reacts: "Inciting the general situation with the idea of ​​the practice, then take the best solution? BOSS, you will not be the most exciting of the user's rated, then find someone from it "

"Yes."

Leman laughed: "Many producers' market reviews are the first priority of the script. We have the help of the algorithm, have found a common point of a type of user, directly from this point to Higher, accurate docking efficiency, why not do more vertical positioning, that is, the general sum of each user. "

Black is bright, he thought that this method was not very reliable, because there was no need for this kind of thing, but if it was shrinking, it excluded what unnecessary, the last thing is not only meaningless With a wide range of space, it also means that the possibility of success is greater, "I remember, our library, there is not much thrilling resources, the discussion and the subject matter include the most labeled I understand. "

Black's voice is excited. "I think users will be on Ray Voena (warranty of warranty), Ryan-Murphy (" Follow Survival "," Signs "), Drui (" Diablo Angel, "Double-sided Spy", "Vampire Hunter") and other people's interest in interest, and these several are also a great, more than a few more than a horrible, thrilling enthusiasts, Looking for them to create a script, surrounding a topic moistening story, the least this drama is taken out, the quality is not good first, the audience has seen this main creation, it is already up. "

"I'm right."

Another point, the more capable of erecting the type of signage, the more disadvantaged, like a movie that is famous for the famous air-shooting is a popular chance of the movie filmed by the newcomer, which has passed the audience certification, and the layers are eliminated. Professionals.

"The capture of the episode doesn't quite spend money, but it is definitely not to save money. This must pay attention to it. It usually summarizes the behavior of users. The words of this drama, we determine the idea, it is true Historical events are processed. Well ... "Lehman thought about it, said:" I will get a head, the first unit of this series will take a shot around the murder. "

The news of the murderous house is endless, which can be seen, and the most appearance of the horror film is one of the most drama symbols.

"Duration?"

"I will bring people to find them." Black replied.

"But you can't pay too much attention to the data, how to implement it or let them decide these professionals."

I still remember an interview, Nafei summed up: Users may like to watch the story of the US Senator, prepare the "paper house", resulting in David-Vinci's leading production class to summarize Nafei Summary How many sets of collections must be created, and the audience will not lose the way to see the patience, this is the big explosion of the political drama.

Data is just counseling, and shooting is not the planning of the class, which is important.

Leman is ready to leave, one get off, Kevin has played a phone call: "The people around the world want to start the single line of the green giant."

"what's the situation?"

"The" US team 2 "is also good, and the big explosion is definite. When the global president Jeff Hill called, when he asked the matter, he wanted to know the next release plan. Then, the "Galaxy Guard" preheated news is not already sent out, I have not hidden to take a different story, it is the star chapter after leaving the earth. "Kevin explained:" After listening, He is a little surprised, some doubts did not arrange the location of the Giant. "

Ok, it is actually very simple, the big head of the Green Giant is in the hands of the world, including the company, including the Yin Entertainment, is not willing to spend too much reluctance to waste the high return work, possibly, global I also found this, and recently urged the sound of the sound.

"I will solve it, you are busy with your business first."

Stop the car, Lehman walked through the elevator and other elevators, the door opened and saw an acquaintance.

"Hey, Mr. Lehman, we just have to see you."

The other party is also very surprised, respectful and passionate.