Hollywood legendary director

Make money, will be happy, the achievements brought by the career are the booster that makes him quite open.

"Cheers."

Warmly celebrate.

Until the night, return home, write something in the study, is also in the state of emotion.

Over the past year, the company's various business and financial resources are more reasonable, which makes himself some existence, and the brand attached to the Mount, but in order to use and take every project is also a lot of people. Unparalleled hard work.

Before going to bed, he suppressed his mood, lying on the top of the bed of luxury home, slept.

"Boss."

On the second day, Lehman came to the company by Messe.

"what's up?"

"President Liam is looking for you, he is in the office."

"Oh."

The curve of the "Galan Guard" of the "Galaxy Guard" is as stable, and there is a box office that exceeds the "US team 2". It has become the second earnings of Mourners. Although the discussion is slow, while the consumption of moving is slowly Lower down, but it is still very shocking in the circle.

No way, the three-stream role is better than the US team, and the greatness of Raytheon is really unreasonable, but who makes the audience to appreciate the pizza team nostalgia, humor, not adjusting style.

Most more than a market choice of victory ...

"Of course, this is also the work of Blue Butterfly."

He looked at Liam laughing with the file.

"Haha, it is everyone's credit ..."

Liam puts a good job, two people are busy with the work, he said: "I heard a little shocking news, nothing to do with us, but ... Some unfortunately," said words, Liam is somewhat Yan.

"Ok?"

"There is reliable news, George Lucas has retired ideas, and he also has the meaning of Lucas the shadow, but the buyer will be too fast." Liam said, "he didn't think of others at all, only I am willing to give Disney to take care of those property. "

"It's really a big thing."

Leman has some unexpected, but it is not an accident, but she did not expect the high-level private feelings and affect this purchase.

"The age is here, and I don't want to make my own heart and blood, handed over to Disney is really a more nice choice."

"Yeah, I only knew last night, Robert Eger, negotiated with Lucas last May last year. It is too dead."

"How do you know now?"

"Because the opening ceremony of the Star War in the April this year is Disney, plus George Lucas is 67 years old. After the" Visce Revenge "in 2005, he didn't want to take a shot. The idea of ​​commercial movies, boss, you know, such a big thing, want to explore a little wind. "

"Can Robert do? He didn't have the emperor's energy in Disney." The past is only heard of this acquisition. At this time, you will witness, but let Lehman are a few kinds of details.

"Who let him be a Jewish? Let's go down, he is also very familiar with George Lucas and a Jewish."

Liam hit: "To tell the truth, I just think that Disney can talk to the possibility. The words of George Lucas will nod, the Disney's production and sales network is still there, will not be cold, War, In addition, the Pickers who have been elected by the industrial light magic in Disney's ultrafelvation in Disney, there is impossible. "

"Well, it is a bit unfortunately, Kevin is also a star war fan. If we can take it, maybe the new trilog will be born in our hands."

"Yeah, this is a star war, the most influential gathering ..." As the issuer, Liam is red.

"However, George's director once again appreciate Robert's management," Liam then supplemented, "He wants to retire with stability but don't want the Star War, and the tape saw will not be easy."

"So they started to secretly in contact in May last year, and now I have some clear progress?" Although Lehman also felt how to make the star battle, people did not open competition, so there is nothing else, anyway, " He has it.

"The next is Oscar, is our movie hoped?"

"Some difficult, nominate, the big prize is still changeable."

"I can try it, but don't cost too much price."

"Reassured, BOSS."

**********

Robert Eger has never been a dedicated professional manager, or it will not make people call "smiling rice mouse".

I can hit fun, people are not all right to do it.

At the beginning of 2012, Roberts will always open the projector to see the movie of "Planet Wars".

Of course, he used to have seen it, but this time he still did a record.

At this point, the negotiations of Disney and Lucas Film Company have never known a lot of work, spending many of his mind.

However, in order to evaluate the evaluation of "Star War" IP in this acquisition, it is the reason why he is constantly turning into a movie.

As everyone thinks, film creation has never had a subjective assessment.

The library, the owner of property, but how much the specific value is a unknown.

It's like Nai Fei, I don't want to premium, and if I have lost the 3,000 movies, Disney is definitely unwilling "too much premium" to win the Lucas shadow, otherwise it will become the resources to work, incubate the project.

In this process, as a party that promotes the acquisition, Robert needs to understand the value of the intellectual property of the Star War - the specific point, just bought it, can also take this famous "Star War" to the sequel, specific Investment and income geometry.

But at this time, some people said: Any senior star fans know that "Star Wars" should have nine, now take 6, of course, there are still three left (this statement, Lukas has not been there before 17 years. Neitudes, and many star fans believe in the number).

Disny did not think so, what they bother is this fictional world valuation? Instead of being single, the number of movies is calculated.

For example, it has seen the role image of the mirror and the value of the value? Use only toy sales quasi-inquiries?

Property Rights acquire this kind of thing, but it is all kinds of trouble, and many things have to be accepted by both parties.

But the value is difficult to define, some people think it is 10 billion, and some people think that it has been killed by 3 billion, rare is this.

A movie has never accepted the identification of the audience market. No one can guarantee how much it can make, this is also a point full of magic in the film and television industry.

In this industry, there is always a lack of jokes that Xiaobao's miracles or high-input low output of even pants.

So, for a few months, Disney's high level has been doing homework for this.

They recorded the 1977 "New Hope" to 2005 "Sith's counterattack", the various data of the Star Wars in the 20th year of the Star War, and in detail, in order to live in the "Star War" universe. 17,000 people in thousands of planets, background lines spanning for 2 0000 years.

In order to help Disney digesting this huge universe and make a reasonable acquisition agreement, Lucas also provides a guide for Disney, Pablo Yadargo, a founder of the "Star War" Fan Association, current Lucas Movie Brand manager of the company.

And so seriously and have no concessions, even if it is more hard, and is the Robert - Eig's plan for Disney.

Since he passed Michael-Esner, he has been working to find a choice to give consumers to ensure the image of Disney's future creativity and competitiveness.

Unlike a lot of traditional studios, it is also different from the business route of the animation of the animation, which is a better and more successful road based on the popularity of the Internet.

At this point, Robertbin is Disney's savior.

Throughout his strategy, it is not difficult to understand. It is nothing more than to create "mini Disney", such as Pickes and now Lucas, and very much, it is very much, it is the performance level can drive Disney specialty. Operating system - focus on movies, TV, supplemented by theme parks, toys, and all other copyright development business, multi-purpose operation, a fish eat more.

Compared with Robert's business thinking, the needs of the needs of George, the needs of George, the needs of his old, his old, no longer, have to retire and stay away from the virtual world he created - but he does not want anyone to ruin it. .

"I have never been so rich," Lucas often said, "I am a dry movie, most of the money I earn is used to ensure that I have been constantly innovation on the movie."

This is indeed his voice, otherwise he can sell the studio early 20 years, and become the batch of people who are free to enjoy the freedom of the director world.

When the record industry is still prosperous, there is a "a classic part of the rest of the life", and the field of movie is not like this.

A little rich in a little power is simply simple for a leading, and it is also a class of goals that do not need to deliberately pursue.

But for the director who came from the traditional big piece of tradition, Lucas, he was obviously more sharp.

Like Carmelon, Lucas, young and initiators in the "THX-1138" failure experience is very painful.

Warner not only took the film from his hand and made a rear editor, completely deprived his results of "ideas" become an image.

Cameron encountered this kind of thing, and the result, everyone also knows that he learns how to operate an Italian profile, cut the first version and threatened the partner; Lucas is not so tough, although I am sad But it is decided to take different ways to treat him.

To this end, he took the initiative to reduce the director's reward - from 500,000 to 50,000, but requiring the absolute discussion rights to all including the sequel.

He rely on the "American style painting" in the circle (this part of him only responsible for shooting. After leaving Warner, it is a famous "Star Wars: New Hope: New Hope: New Hope "Get the inclination of Fox's resources (the director has the capital and the film business negotiations, who is good to cooperate with anyone).

Later, the myth of the Star War ... Lucas's richness is enough to "from the heart".

In 1989, he wanted to make a series of consecutive dramas about the early years of Indiana Jones.

Unlike the "Treasurer" created with friends Spielberg, "Youth Indiana Jones Adventure" is not entirely like the TV drama supplement chapter, and more like giving the audience.

It is also because of this TV series, in the early 1990s, Lucas spread to Robert-Egg "" Youth Indiana Jones ", when the latter just promoted from a common staff in Northern New York to broadcast TV weather forecast for US Broadcasting Corporation (ABC Chairman.

The two people met in the Skywell Farm - although Robert, Robert, because he was not so familiar with the entertainment industry, but the Times Indiana Jones is the most popular role at the time, is the ancestral printing of Paramount Bankn.

"I am very eager to get it," Robert is so thinking, "Please, this is George-Lucas and Spielberg's episode."

But the spicy Paul Mund was obviously giving a lesson at the time of Robert Eig, and the reason they didn't interested because they think that the direction of this drama is wrong.

So later this drama did not harvest the favor of the audience, but Robert, the big open green light, still let it stick to two seasons.

"This drama is very difficult," Lucas is sinking, "but Robert poured all the best."

The ideology of the two begins.

Then, the "Star Wars: The threat of the ghost" in 1999, with the other two of the issued, a total of 2.5 billion yuan box office, but some fans did not agree with the series of trilurates.

They can't stand the addition of Nab Stars - Plus - Binx's clumsy - the role has a plenty of Jamaica, which is then used as a joke by "Southern Park" and "Simpson's family". A time.

When the criticism came, when the fans were dissatisfied, Lucas felt that they were unable to innovate.

"Before there is no internet," Lukas said in an interview.

Thus, Lucas returned.

"Sky: George - Lucas's Licheng and Movies" Del-Poolock said this: "I think he must feel that he is imprisoned by" Star Wars ", and this feeling year Torpate is high. "

At the same time, Robert continued to rise in ABC.

When Disney acquired the TV network in 1996, Robert gradually entered the core power circle of Disney.

Although in the later ten years, all high-levels are under the shadow of Esner.

But by 2005, Disney was in trouble. The animation department of them actually did not produce an animated movie in a box office in that year, and Esner, which was unhappy, angered many shareholders. He completely regarded Disney as a personal stage.

Of course, Disney is very complicated to this emperor.

In 1984, Disney has encountered malicious acquisitions. At that time, the malicious acquisition of the time would like to carry Walter-Disney's death for many years of Disney animation core assets and the high-quality blocks around Disneyland to the market.

Although it was still stopped, this also made Disney's awareness of the restlessness: At that time, Disney was ranked in the US eight models market, and the company's asset market value was only 1.4 billion US dollars. They decided to adopt more modern management. .

So I invited Michael - Esner and Frank - Wells to partner for professional managers.

Before the two rescuers, there were high-level experience: Michael Esna was the president of the Paramount industry before arriving at Disney; and Frank Wells was a vice directors of Warner's brothers.

When two people stand on the top of the Disney Management, they work together to draft a reform plan, trying to climb the horse, and recover Disney's market position.

The two men's initiatives let Disney go:

1. Franchise rights: Division of Disney's brand concession is given to a variety of surrounding vendors, and the proportion of surrounding goods in the market is penetrating into the square of ordinary people;

2. Modern Transformation Disneyland: Full renovate the old Disneyland in the past, join the modern entertainment facilities, not only from the location of the new park, but also to the development of tourism resorts;

3. Revitalize the animation industry: invest resources to make a group of animated movies that suited to the whole family, such as "small beauty", "lion king", "beauty and beast", "wind in the world" and other works are Michael - Esner produced in the period;

4. The field of movie to the adults is involved in the field of film: set up a tribute stone movie, special production, release such a movie; after the acquisition of Mira Michax, in 1993.

Under the transformation of his two big knife, Disney has developed only $ 14 billion in 1984, has become a big company in 1994 to $ 28 billion in 1994.

There is no doubt that only results, Michael Esner is successful for Disney's transformation.

Unfortunately, in 1994, Esner's partner, another leader of Disney Reconstruction Program Frank Wales died unexpectedly from helicopter crashed, that is, from then, Disney's booming gradually showed loose Signs.

Mainly Frank - Wells played a white face in Disney at the time.

He is in harness, modest, which has a distinct contraction with Esner - Esner is extremely irritating.

And when Wales was unfortunate, Esner had a big right, and he was all his own affinity.

This is still not finished, Esna once moved four major surgery in 1994, every time he is dangerous, but he did not directly assign successors, but he said in his own office drawer. A letter with the name of the successor, but only when the surgery is unsuccessful -

However, Esner has four times, and it is believed to be the ideal candidate of the board of directors. The ideal candidate of the Board, Casonberg, who has chosen to take the power, become the animation of DreamWorks, the relationship is bad to the Es Nano to the book.

This series of operations make Disney's internal management environment quickly decline, and Many shareholders in Disney have made Robert to Alsner through the board of directors.

Although the capacity of Robert is not optimistic about the outside world - many people describe him "CEO that will only be bored".

It can eventually prove that people have very clear strategic planning -

First, the movie "Lion King" to sell the box office is the repertoire of the Broadway;

Following the "Caribbean Pirate" originally a riding project in Disney Theme Park, giving a series of movies and promoted a lot of sells around the associated copyright.

In 2006, he personally and Jobs meeting, retaining Pickers's creation team, and promised to do only minimum interventions for the team's operation and persuaded Jobs that Alsina dissatisfied.

Although Jobs also turned into a member of Disney's Board of Directors and the largest shareholder, Disney has also gained an absolute advantage in new animation property.

"This is just the most appropriate supplement."

Media Analyst of US Merlin Securities Company Jessica Cohen describes this transaction.

Authorized role groups let Disney have created a slightly different business model in Hollywood: a diversified revenue business structure with a steady growth.

From 2006 to 10 years, Disney's income not only has a stable growth, but also doubled the market value.

And, Pickers' success made Robert's support for the board - you can acquire more "mini Disney". Lucas film company became his next purchase goal.

From May 11, in the morning of Disney War Theme Park, Robert was a little arbitrary asking the matter - he first knew that George's director wanted to return to the front line.

And Jane, Lucas also believed that Disney's acquisition did not disturb the Pixabay "Talents", if he sold Lucas film company to Disney, he can still reserve the impact of the virtual universe created by himself after retreating force.

After careful thinking, George-Lucas wants to invite Catherine - Kennedy to serve as a new manager, she is also a friend of Lukas for more than 20 years ...

"I think you have heard that I am going to retire."

One day in October 11, Lucas said like her.

And when Lucas really asked if she was interested in picking the CEO of the Lucas Movie Company.

Catherine was accepted.

"We need a consensus, although we have had a lot of dialogue and cooperation, once we finally acquired the company, Disney must be the person who said to any plan."

Under the premise, Robert Egg must ensure that he persuaded the board of directors to win this transaction, Disney's situation.

Although Lucas agreed by the principle of energy, age, etc., but he really gave up the absolute control.

This is a person who is a props to shoot a props.

So even if Robert will greet Lucas every week, a lot of things are also solved, advance, he is not so calm.

But this is life.

The father of the Star Wars will not be accompanied by this IP forever, just like the rice mice leave the Disney family will not disappear.

Robert's desk placed a lot of Disney movie image, including two light swords.

Every time you listen to the promotion of the proposal of the transaction negotiation, he likes to pick up it, "I am Das-Ravi." He wants ...