Hollywood starts with animation

Regarding the "Human Removal Project", Zhuke, after seeing the box office results, put down the rock in his heart, so he decided to go to Silicon Valley.

You know, at the same time as the movie was released, Zhu Ke's other company, LinkedIn, officially launched its official website.

LinkedIn Company.

"Jeff, what about the current registered users of LinkedIn?"

Zhuke asked.

Hearing that, Jeff Weiner, the president of LinkedIn, doesn't look very good.

Zhuke was suddenly excited.

"Boss, the LinkedIn website was launched in the market for ten days, and the effect is very average. In the United States, there are currently less than 800,000 IP addresses that have logged in to the website and more than 14,200 registered users. The conversion rate is only 1.77%, which is much lower than ours. The expected 5%." Jeff Weiner said solemnly.

"So... it doesn't matter, you just keep working hard."

Zhuke's surface is calm and calm, but his heart is full of anger and unwillingness.

$10 million in publicity funds!

It is important to know that the US dollars spent by ICQ during the preliminary promotion was only 1 million US dollars, but shortly after its launch, the market quickly accepted it. Registered users skyrocketed to more than 300,000 in just ten days; however, the current lead The British website has ten times the publicity funds of ICQ, but the result is completely unsatisfactory.

This made Zhu Ke deeply appreciate the difficulty of starting a business!

Deeply frustrated.

Think about the chain stores around SpongeBob Squarepants house, think about investing in Netscape stocks, Yahoo stocks, investing in ICQ, creating Wald Pictures, acquiring UPN Television Network, acquiring California Standard Bank, creating Water World Animation Studio, and launching "Daren The show...

Considering the experience of the past two years, Zhuke has almost made incredible achievements like a godsend!

but!

This time, Zhu Ke has stumbled on LinkedIn's project!

Ten days ago, when the LinkedIn company website was launched on the market, although the data was not high, Zhu Ke did not care too much. After all, at that time, the main energy was focused on the film of "Human Removal Project". It was difficult to separate minds. God comes, just grit your teeth and accept the situation of LinkedIn's rush to the street.

To save it?

Of course it must be restored!

Not to mention how brilliant the LinkedIn company will be in the future, not to mention that Microsoft's acquisition of him cost 26.2 billion US dollars, just for the 10 million funds of the early publicity, Zhu Ke can not give up.

Of course, 10 million propaganda funds have been spent, but it does not mean that they are completely gone.

After the 10 million publicity funds have been spent, the publicity contracts signed with major media, Internet, and television companies are basically not short-term contracts. Generally speaking, the publicity time is 3 to 6 months.

"Boss, I admit that I made a fatal mistake, but I don't think we completely failed!"

Just as Zhuke was thinking, Jeff Weiner said suddenly.

"Oh?"

Zhu Ke immediately became interested: "Tell me more specifically."

Made a fatal mistake?!

What is wrong!

Jeff Weiner solemnly said: "Boss, I think so. Our LinkedIn company is a company whose main function is online recruitment. It is similar to instant messaging such as ICQ, portal sites such as Yahoo, and electronic products such as Amazon.com. Business websites are essentially different."

"Our LinkedIn company is essentially a social service enterprise. The user population is mainly social job seekers, including social elites who are looking forward to changing jobs and winning high salaries."

"but!"

"The current major groups on the Internet are young people like high school students and college students. They have no social pressure to find jobs, so they cannot quickly become our users in a short period of time."

Zhu Ke understood when the voice fell.

Zhuke nodded and said: "In other words, the mistake you made before was that you didn't focus on publicizing job applicants?"

"Yes, boss."

Jeff Weiner admitted his mistake frankly, "The propaganda I planned before was only to promote the LinkedIn company and ignore the current Internet audience. This is an unforgivable mistake I made."

In fact, it is exactly what he said.

He made a huge mistake.

The audience for the crowd is all wrong. How useful can you expect publicity?

It's like you were originally in the catering business, and now you switch to the car business, if you continue to promote it in accordance with the old catering promotion, then you will inevitably encounter a miserable failure!

Cross-industry, it is difficult to pro!

Jeff Weiner was clearly sober after his failure.

"Hey~~!"

Zhu Ke immediately sighed again and again.

"I am also responsible!"

"For a long time, the smooth wind has made me feel that if I find the right person, I will be able to succeed. But today's reality tells me that things are not that easy!"

Take a look at the two students from Malaysia and Xiaoma. Tencent and Alibaba did not come together overnight. Gu has experienced failures again and again, and even faced the risk of bankruptcy many times before successfully succeeding.

"What if I failed once?"

"If you can't do it once, just do it a few times. I still don't believe in this evil!"

Suddenly, Zhu Ke regained his strength with a change of mind.

Zhuke looked at Jeff Weiner who was gritted his teeth, and said solemnly: "Jeff, the failure of promotion is not your responsibility alone. As the boss, as the only shareholder of LinkedIn, I did not invest in the promotion period. With all my energy, I also have an unshirkable responsibility."

"Boss, I..."

Jeff Weiner talked and stopped, his whole person was very moved.

Let the boss lose 10 million US dollars, and if anyone is replaced, he will be fired on the spot, but how can Zhuke not be moved and ashamed of his current actions?

Zhuke shook his head and smiled bitterly.

In fact, Zhuke admitted that he was wrong, it was true!

One's energy is limited!

The protagonists who exist in entertainment novels are both bosses and directors. They are really awesome.However, in fact, it is too difficult. It is almost impossible to achieve success without devoting yourself to one thing.Even if it exists, the probability of success is very low.

Take a look at the big directors in Hollywood!

For example: Spielberg.

In the 80s and 90s, he was one of the most famous directors in the world. As long as the movies produced by him are all big sellers, he is highly sought after by Hollywood!

but!

When he and others founded DreamWorks, everything changed!

At the beginning of DreamWorks' establishment, Spielberg was still able to shoot a series of best-selling works, and won one Oscar award, but after the DreamWorks stall spread, many of Spielberg's films were on the street.After entering the 21st century, he hardly has many works that can be obtained.

Even such a big director can't guarantee energy, and of course Zhuke can't do it.

"My dream of directing hasn't officially started yet, it's fucking over!"

This is like the protagonist of a martial arts novel. He has been practicing hard in the mountains and forests for many years. Once out of the mountains, he wants to experience the pleasure of the rivers and lakes, but he suddenly finds that he is invincible. This kind of thing is not easy to accept!

There is no joy of upgrading and killing monsters at all!

Is there wood?

Zhuke feels this way now.

"I'll be a big boss honestly in the future. Well, I have to set up an assistant team, otherwise the energy will definitely not be enough." Zhu Ke thought.

In the following period, Zhu Ke and Jeff Weiner, as well as a group of executives at LinkedIn, adjusted their publicity plans regarding the target group of social employment groups.

.......

"Ding Ding Ding!"

In the evening, Zhuke received a call at home.

The person who called was surprisingly lawyer Zhang Wei.

"Boss, the equity swap negotiations with Amazon are basically ok!"

"" The second update is sent.