Hollywood starts with animation

February 10.

Wald Pictures.

"My Grand Greek Wedding" is a new film to be released by Wald Pictures. Although the production cost is less than US$5 million, due to Zucker's attention, Wald Pictures has also given a high degree of publicity.

Before the movie was released, Wald Pictures paid $3 million for the announcement.

The pre-announcement fee is as high as 60% of the film production cost, which is not low.

"Old Bill, our "My Grand Greek Wedding" was held at the 3 pre-screening sessions in early January and the premiere in early February. It was well received by many film critics and audiences. I think "My Grand Wedding" "The Greek Wedding" has a high probability of success."

Vice President Kevin Fitch said solemnly: "Therefore, I think there is no need for additional publicity fees in the days before the movie is released."

As soon as this remark came out, it was immediately approved by many Wald Pictures executives.

"Seconded!"

""My Grand Greek Wedding" is a small-cost movie, but the response is good."

"Yes, it's not so urgent to blindly add additional publicity expenses."

"Could it be that our pre-announcement expenses are still low?"

"For a film with a production cost of $5 million, the pre-announcement cost is as high as $3 million. Looking at the entire Hollywood range, this ratio is definitely a very high category."

Cost control of publicity expenses is a required course for Hollywood managers!

Blindly investing more publicity funds sometimes does not mean success;

Conversely, the publicity operation on certain key nodes can not only play a good role, but also save costs.

"Do not!"

On the issue of additional publicity costs, Old Bill, the president of Wald Pictures, gave different opinions.

"Don't rush to refute me, let me show you a few sets of data."

After speaking, Old Bill took out a pile of collected information.

Movie: "Dangerous Man".

A film co-produced and distributed by Warner and Paramount, a gunfight action film starring Hollywood star Mel Gibson; the film was released in the United States on February 5, 1998, with a box office of $10 million on the first day of the show. The first weekend The box office received $21.22 million in three days.

"The box office estimate given by RTF Statistics Corporation for this movie will eventually lead to a North American box office of no less than $80 million."

"Guys, that's Mel Gibson, Hollywood has several superstars, how can we despise him?"

Old Bill said solemnly: "Therefore, increasing the cost of publishing a new film is definitely not a goalless act."

Movie: "Slim Girl".

Produced by Miramax Films, it is a film about campus youth.

Released on January 29, 1999;

The production cost of the film is only 10 million U.S. dollars, but its box office for the first three days at the first weekend is as high as 12 million U.S. dollars. If you exclude the theater’s dividends and various expenses, the first weekend will be paid back in three days.

Not only that, but the reputation of the film "Slim Girl" is also good.

As of the day of February 10, only 13 days after its release, "Slim Girl" had already achieved a box office of $29 million.

"Everyone, the media's comment on "Slim Beautiful Eyebrows" claimed that it was the last youth film boom in the late 1990s and the first wave of youth film boom in the early 21st century."

"This high evaluation, even if I don't say it, everyone knows what it means?"

"Meaning, it is still the opponent we can't ignore in the Valentine's Day schedule!"

Old Bill scanned everyone present.

Even if Kevin Fitch was unwilling, he could only nod his head at the moment.

Can't refute old Bill's inference.

Data is sometimes not so reliable, but it is definitely an important reference basis.

Movie: "Message in a Bottle".

Produced by Warner Pictures, the distribution ability of one of Hollywood's Big Six is ​​naturally beyond doubt.

The most important thing is that the film is adapted from a novel by the famous American writer Nicholas Sparks.

Nicholas Sparks is a very well-known writer in the United States, known as "the first person in American pure love novels", "the king of pure love novels", and "tear gas." Moreover, he and Rowling, the author of "Harry Potter", They are the only two authors who have both hardcover and paperback works and stayed on the New York Times rankings for more than a year.

"The audience for movies adapted from big IP works by well-known writers can be imagined!"

Old Bill said solemnly: "The existence of three strong opponents, "Letter in a Bottle", "Dangerous Man", and "Slim Girl", even if our "My Grand Greek Wedding" is very good, it will definitely damage a lot of box office."

Everyone: "......"

"Old Bill, you convinced me that I support your strategy."

Although Kevin Fitch is not as experienced as the old Bill, an old churros who has been in Hollywood for decades, there is absolutely no problem in correcting and magnanimous.

This is why Zhuke is optimistic about him.

It's not just because Kevin Fitch is in the original time and space, he is the CEO of Marvel Pictures.

Not long after...

Zhu Ke, who works at the headquarter of the group, also received news before and after the meeting.

"Hehe~"

Zhu Ke said with satisfaction: "An old family is like a treasure. The ancients don't deceive me!"

Although the old Bill is not as fast as young people in thinking, his decades of experience in the industry are indeed a very valuable asset. It can provide rich experience for the development of Wald Pictures.

"Boss, if, uh, I said if old Bill did not stand up, would you intervene?"

At this time, Chief Assistant Alexander asked curiously.

"meeting!"

Zhuke didn't hesitate to say: "Don't watch "My Grand Greek Wedding" production cost is low, but I am very optimistic about it. You said, spend a little more dollars on publicity, can I still afford it?"

joke?

No one knows the box office potential of "My Great Greek Wedding" better than Zhuke.

The movie broke the box office record of American romantic movies. Are you kidding?

Of course, the existence of several powerful love films at the moment cannot be ignored.

The existence of a few strong competitors will undoubtedly reduce Zucker's profit!

When difficulties arise, should they be avoided?

Do not!

Zhu Ke now has the confidence to go head-to-head with movies produced by big companies.All fucking movies, who is afraid of whom?

Do it and it's over!

.......

In the next few days.

Wald Pictures once again invested US$3 million in publicity funds for the movie "My Grand Greek Wedding".

Don't be too small!

You must know that even the six major Hollywood companies will definitely not invest too much publicity funds in the Valentine's Day love movie project.

There is a ceiling for low-cost movies.

The movie "My Grand Greek Wedding" has not yet been released, and it has invested 6 million US dollars in publicity funds. It is definitely the most expensive existence for all the film projects throughout the Valentine's Day schedule.

really!

The "Letter in a Bottle" film released on February 12, 1999, based on the title of "The King of Pure Love Novels" novel adaptation, was released for two days and earned 8 million US dollars in box office.

You know the production cost of the movie is only 4 million US dollars!

The cost is lower than Wald Pictures' new film!

The Warner Group, the producer and distributor of the film "Message in a Bottle", immediately showed the situation.

"Is the new Wald movie released?"

"Notify the various departments and the media familiar with us to suppress it. I will never allow it to threaten the box office trend of "Trust in a Bottle"."

Warner Group, as one of the six largest Hollywood existences and one of the best among the six, is naturally extremely strong;

Zucker’s Wald Films, as a leader in emerging film companies, has expanded its strengths in recent times and is well-known;

The head-on collision between the two companies on Valentine's Day is undoubtedly a comet hitting the earth.

At the same time, this is also the first head-to-head confrontation between Zhuke and one of the six Hollywood presences.

"" The second update is sent.