Suburbs of Los Angeles, Swickburne.

Baez doll factory.

The Baez doll factory, which covers an area of ​​20 acres, is really a small and inconspicuous factory in the dense Bushwick area of ​​the industrial manufacturer. For those factories with an area of ​​hundreds of acres, Bei The Ziwa factory is too petty.

However, for the factory owners in Swick, no one dares to underestimate the Baez doll factory!

Because they know Baez Doll Factory, which belongs to the chain stores around SpongeBob House, and is its subsidiary.

Who knows the name of Zhuke Wald?

In the words of the owner of the YT home textile factory in Swick, "The Baez doll factory itself is not eye-catching, and it has nothing to do with it, but its owner is Mr. Zucker Wald, so everyone will give you some advice. Face up."

At the same time, the Baez Doll Factory, which covers an area of ​​20 acres in the Swick region, is not a factory that produces and manufactures products. It is more inclined to be a headquarters for Baez Doll’s design and development.

In this regard, it is similar to many car brands in the United States and Europe.

Only keep the headquarters and design and R&D institutions in the country where you are located, and set up specific production and manufacturing factories in countries and regions with low labor costs such as Australia and Asia.

The same goes for Baez doll!

Baez Doll’s design and R&D headquarters are located in the Swick area of ​​Los Angeles, while the factories responsible for manufacturing and production are set up in Datianchao and Asan.

Low labor costs, land prices, and material costs will greatly increase the profit margin of Betz Doll.

...

9 am.

Taro Hashimoto, president of the SpongeBob Squarepants store chain and general manager of the Baez Doll Company, gathered a group of executives and opened a meeting.

The original designer of Mattel Toys, the designer of Baez Dolls, and now the chief designer of Baez Dolls, Bryant Ben, was also on the list to attend this meeting.

The total number of participants, up to 15 people.

"Everyone, I announce one thing." Taro Hashimoto solemnly said.

Hearing that, all the people present were sitting right away.

"Yesterday, I received a notice from Mr. Wald, the chairman of the group company, that the Baez dolls of our department will be listed in advance. I personally replied clearly to Chairman Wald and agreed with the move of the Baez dolls in advance." Hashimoto Taro announced.

Early listing?

Because things were rushed, everyone present was taken aback.

The chairman and the boss have agreed, where will they have opinions?

And Taro Hashimoto directly pointed out that this is a notice, not a discussion.

"Production department, how much inventory do we have at present?" Taro Hashimoto asked one of the executives.

The executive replied: "The first batch of five Baez dolls manufactured by Yasmin, Koror, Cameron, Xiaoyu and Sasha totaled 60,000."

"How little?"

Hashimoto Taro hasn't spoken yet, and the other executives underneath are talking.

This number is too low!

"Ahem~"

Taro Hashimoto coughed lightly: "You don’t have to complain about the lack of inventory. The first batch of 60,000 five Baez dolls are just samples. The second batch of Baez dolls has already been shipped on board and is expected to arrive in the United States within 3 days. The number of this batch of dolls amounts to 1 million."

"That's it."

Hearing this, everyone present heaved a sigh of relief.

1.06 million Baez dolls, for Baez dolls that have not yet been marketed, the number is definitely not low.

"Mr. Hashimoto, what about the price?" Chief designer Bryant Ben asked.

As for the price, other people present were also quite interested.

Regular model: $8.9 USD!

Limited edition: $60!

Premium Edition: 110 USD!

Special customized version: $200!

As soon as this price list came out, it immediately aroused discussion among everyone present.

"I think it can."

"Yes! Barbie dolls are priced at 9.9 US dollars. We are 1 dollar lower than them. It is reasonable. After all, Mattel's Barbie dolls have been popular for nearly 50 years."

"The price of the limited edition and the exclusive edition is also relatively reasonable. At the beginning of the design, we made a nearly strict division of the materials and decorations of the ordinary, limited and exclusive editions. The production of the limited edition and the exclusive edition The cost is also several or ten times that of the ordinary model."

"The special custom model is 200 US dollars. It is all made on the model of Hollywood stars. We paid a huge endorsement fee. How can we not buy it more expensive?"

"Yes!"

"Mattel's Barbie doll's celebrity special custom model, its price is as much as 300 US dollars, it is called a black heart, how can we be so conscientious."

.......

Everyone talked a lot.

The price of Baez dolls is generally lower than Barbie dolls.

After all, Mattel’s Barbie dolls have decades of brand and influence.

While discussing, everyone did not forget to satirize Mattel's "black heart" and praise the "conscience" of their Baez dolls.

but!

But if you know the cost of making a single piece of Baez doll, you will never say it is conscience!

Calculating the cost of land, plant, equipment, materials, capital, labor, etc., on average, the cost of a Baez doll is only $1.

At a price of $8.9 for a regular model, for every Bez doll regular model sold, Zhuke makes a gross profit of $7.9.

7~8 times profit ratio!

A proper interpretation of the blood-sucking and dirty concept of capital coming to the world!

Don’t say that Zhu Ke’s heart is black, in fact Mattel’s Barbie doll, its profit ratio is at least 10 times more than that, it is even blacker!

In fact, there are not many Betz dolls in limited edition, exclusive edition, and celebrity customized edition.

Hype, things are rare!

For example: The first batch of 20,000 Barbie dolls produced by Mattel in 1959 is now worth about 70 to 80,000 US dollars on the auction market;

Similarly, Mattel launched a Barbie doll named "Stephano Canturi" on the occasion of commemorating the 40th anniversary of the Barbie doll, and its price is even more staggering.

It was created by a well-known designer and wears a set of high-end jewelry, including Stefano’s "Cubist" necklace.This necklace is designed with three carat white diamonds and one carat rare pink emerald cut diamonds.She also wears the company's iconic diamond ring on her right hand.Whether it's her gorgeous black dress or her perfect eyebrows, this Barbie doll looks amazingly beautiful and makes everyone want one.

This Barbie doll was auctioned in New York for $300,000!

These all explain the importance of "hype", "marketing" and "propaganda".

"Our boss, Mr. Wald, was exposed by the Global Times. He is currently causing a big sensation in the United States. In addition, as the International Children’s Day is approaching on June 1st, our Baez dolls have become anti-traditional and anti-traditional. Barbie’s design concept is bound to arouse the market’s popularity!"

Hashimoto Taro excitedly said: "Batz doll, after all, leads the trend of the new era!"

......

Various matters were confirmed, and the media power of the Golden Dawn Entertainment Group immediately made efforts to announce the Baez doll.

Anti-traditional, anti-Barbie design concept...

Yasmin, Koror, Cameron, Xiaoyu and Sasha, these beautiful girls changed the dignity and beauty followed by Barbie dolls. They are from different races, have different skin colors, dress avant-garde, and energetic. Full of trend!

As soon as the promotion came out, it instantly attracted children from 7 to 12 years old!

"" The second update is sent.