Hollywood starts with animation

July 16.

After 10 days of small-scale screening, "Blair the Witch" and this day finally expanded the scale of screening again.

1900 cinemas!

That's right, the scale of screening has risen from 29 theaters to 97 theaters, and now there are 1,900 theaters.

It has to be said that Wald Pictures' current strength in North America is quite strong.

In the original time and space, Artisan Entertainment gave it all, used all the time, and gave a lot of benefits to the theaters to get the scale of 1,100 theaters; however, Wald Pictures easily got it in the summer file. 1900 cinemas.

This is the gap in strength!

For large-scale film releases, propaganda funds must naturally keep up.

Following the drop of the first 5 million US dollars in funding, Wald Pictures once again smashed 14 million US dollars to promote the movie "Blair the Witch".

"Without major investment, where does the high box office come from?"

The president of Wald Pictures, Bill McNick, as the former CEO of Fox Pictures, naturally understands this, and he shouldn't be too skilled.

"Mystery!"

"Idiots, remember, "Blair the Witch" is a three-no movie with no star actors, no well-known directors, no special effects, and a production cost of only $60,000. We must keep the audience's sense of mystery about the movie. "

"Otherwise, we will all be finished!"

"Popular magazines, fashion weekly magazines, and the Internet keep us hot and all move me!"

For a time, the entire Wald Pictures industry was caught up in intense and busy work.

The expansion of "Blair the Witch" is naturally a blessing for movie audiences.

"bought!"

"I finally got the ticket!"

"It is said that it is a real case, a top-secret file of the police station, and a DV video that scares people to death. I want to see how terrifying it is."

San Francisco, Chicago, Los Angeles, New York, Atlanta, Salt Lake City, Seattle...

Major cities in the United States, even small cities, have many movie theaters on this day. Tickets are bought to enter the theaters just to see the horror of "Blair the Witch".

but.......

Many people scold their mothers on the spot after watching the movie!

"Shit!"

"What the hell is this trash thing?"

"Man, are you sure it's not April Fool's Day? I don't feel any horror in the whole DV video. Some are just shaking and dizzying shots. The picture quality is even rougher and the overall experience is not friendly at all."

Many people feel deceived.

Even, many people have noticed: "This is not a top-secret file at all. Maybe the production company is playing tricks on everyone and deceiving consumers~"

There are still many smart people.

However, after the expanded screening of "Blair the Witch", the box office results on that day were spectacular!

$27 million!

That's right, the North American box office of the movie was as high as 27 million U.S. dollars that day, ranking first in the North American box office rankings that day.

Movies released during the same period, whether it is Warner’s US$50 million production "Hurricane Men" or Universal Pictures’ classic comedy "American Pie", their box office is all below "The Witch Blair."

Other movies have become cannon fodder at this time!

There is no doubt that Wald Pictures’ targeted viral and fraudulent marketing has achieved unprecedented success.

On July 17, the film received another 21 million US dollars;

On July 18, another $17 million was credited;

......

As of July 22, after "Blair the Witch" expanded its screenings, it was broadcast on a large scale for a full week, plus previous gains, and it had a cumulative North American box office of US$110 million.

In an instant, the nation was in an uproar.

Many Hollywood studios stomped their feet with anger!

"Despicable Wald Pictures!"

"It's shameless!"

"This way is really dirty!"

Barry Meyer of Warner saw the plans of Zucker and Wald Pictures, so other Hollywood studios really didn't notice it at all?

of course not!

There are countless people in Hollywood!

But Zhuke didn't worry at all.

To put it bluntly, although the major film companies in Hollywood are more competitive, they are also a community of interests.

In this industry, production companies and distribution companies, with a large amount of resources and high amounts of money, are naturally at the top of the entire industry chain and are players in this capital game.The Big Six of Hollywood are the top high-end players.They dominate many groups such as actors, agents, directors, lighting engineers, photographers, editors, special effects artists and so on.

Everyone relies on this business to eat!

The better the image of Hollywood's "weiguangzheng", the better the development will naturally be, and everyone has money to make.

The unspoken rules of the industry insider, all the tacit agreement established by conventions, and even scandals, do you dare to expose one and try?

Move your whole body!

If you expose one, you are tackling hundreds of film companies, large and small, in Hollywood.

The behavior of smashing jobs is definitely tolerated!

In all Hollywood in the 1990s, there were many actresses who exposed the "Red Sofa" and "Unspoken Rules" incidents, but did they make a big wave?

No!

Even in the 21st century, Harvey Weinstein and many other top Hollywood producers were exposed, which led to their resignation. But look at the actors who participated in the exposure. They will have a few more able to survive in Hollywood later. of?

How many others are still growing up?

-Tacitly blocked!

The game players of Hollywood's major film companies absolutely do not allow scandals to be exposed to the outside of the industry. Whoever dares to stab them is everyone's common enemy.

So far, no one dares to provoke this "rule"!

If you are the head iron, then you are waiting to disappear from Hollywood~

Similar to the major film companies of the Great Heaven Dynasty, which film company suffered the scandal, you look at the other film companies, which one was in trouble?

In the film and television industry, everything is prosperous, and everything is lost.

Up to now, there are not a few people who see through Zucker’s plan like Barry Meyer, but none of them have spoken out or participated in the exposure.

As for the creators of "Blair the Witch" who will be pushed to the stage in the future, they are a scapegoat!

No one in Hollywood will sympathize with them!

Because everyone does it!

really......

When the opposition voices on the Internet were about to be suppressed by the navy, Wald Pictures made another wave of routines.

[Genius director, genius planning!

["Blair the Witch" is a movie, a movie with a production cost of only $60,000!

The two directors of "Blair the Witch," Daniel Merrick and Adidas Sanchez, were pushed to the front by Wald Pictures.

"Go, two!"

Kevin Fitch took the two of them and appeared on the WB television network under the Golden Dawn Entertainment Group.

""Blair the Witch" was planned by the two of you and you shot it, and even collected information on witches and missing persons on the official website. It was originally from your creativity. Now the film has achieved a score of over 100 million dollars in North America. You are a great contributor, and now it's time for you to enjoy cheers, flowers and honor!"

Kevin Fitch tempted two rookie directors with agitating remarks.

The viral and fraudulent marketing of "Blair the Witch" cannot be concealed, so a scapegoat must be introduced to bear the audience's upcoming anger.

As soon as the TV program is broadcast, a round of publicity is added.

Gee tut~!

Wald Pictures got a clean pick.

Well, innocent Wald!

"Poor, no one will sympathize with you." Facing the gratitude of the two directors, Kevin Fitch immediately dismissed it.

"" The second update is sent.

Thank you "xiao box 1" for a 500 reward.