How did i become a god

As we all know, Cheng Wei was born in Alibaba.He was once Ali's youngest regional manager.In 2011, he was promoted to deputy general manager of Alipay's B2C business department.From a salesperson to a product manager.Therefore, he accumulated a lot of experience and resigned in 2012 to establish Didi.

Cheng Wei invested 100,000 yuan when he founded Didi, and Wang Gang, who also came from Ali, invested 700,000 yuan to set up the company together.The two have worked in Ali for many years and left in 2012.Therefore, you can call Wang Gang an angel investor or the co-founder of Didi.

Why did Didi start in Beijing?Not Hangzhou or the magic capital?

Just because Wang Gang once was in charge of the B2B Beijing area.Its internal nickname "Lao Tan" in Ali.Very investment vision.Before Ali went public, he bought a lot of Ali's original shares and made a lot of money.This matter was later stopped by Ma Yun.

In 2013, Didi launched a B round of financing. Cheng Wei and Wang Gang met with Pony Ma. The two agreed that this round of financing could not take Tencent's money, at least not let Tencent lead the investment.Because they both consider themselves to be Ali's people.

In fact, Ali had already invested in Didi's rival "Quick".

As a result, Xiao Ma's offer was too generous, and the two of them agreed.In Didi's Series B financing, Tencent exclusively invested USD 15 million.When he returned to Hangzhou, Wang Gang still wanted to go to Jack Ma to play cards. Jack Ma has no longer seen him, so he will not play with him.

Time to go to 2016.Just in the financing in June this year, Alibaba won the financing of Didi.Tencent was squeezed out as Didi's largest external shareholder.And Ali replaced Didi with a map of Gaode.As for the Tencent map, where do you want to go.

When Wang Gang returns to Hangzhou again, he can play cards with Jack Ma and Xie Shihuang again.

Therefore, regardless of Liu Qing's high-profile announcement later, Didi is the only company that has received BAT investment. In fact, there is a difference between inside and outside.

At this moment, Wang Gang was in Hangzhou and directly called his old friend Cheng Wei, "Old Cheng, Uber directly burned 100 million in Hangzhou yesterday. What the hell!"

Cheng Wei squinted his eyes and said calmly: "How much is the same as Yidao?"

Wang Gang said: "That's not as foolish as Yi Dao. Their activity in Hangzhou is to charge 100 and get 20, and users enjoy 3 times a day with 40% off. The percentage for drivers is reduced to 8%. Lao Cheng, You quickly understand the situation. Their APP says it is a national unified event."

Don't doubt Ali's strength in Hangzhou.Wang Gang wants to know the specific discount plan of Uber (China) in Hangzhou, which is not a problem at all.

Although Wang Gang is the co-founder, he didn't care about Didi's daily affairs from the beginning.He is positioned as an angel investor.Therefore, he only knew that he was exposed to the situation.He didn't know where Didi's internal process went.

Cheng Wei took a cold breath, "This subsidy is ruthless. I'll understand the situation now. Pharaoh, I'll hang up first."

Since 2015, Didi has been engaged in a long-term subsidy battle with Uber, so as the helm of Didi, Cheng Wei is very clear about Uber's shortcomings.

First, Uber has fewer team employees than Didi.Even with interns.Therefore, many things will be flawed.

Second, Uber's software code modification authority is in Silicon Valley, USA.Therefore, Uber's user experience is not as good as Didi.This is an old problem of foreign capital.In the past, Microsoft's msn slammed QQ, but the user experience was that it couldn't do QQ, and was finally killed.

Third, Uber’s tactics are a bit like wolf pack tactics.One team per city.Flexible and very fast response speed.However, it is difficult for Uber to coordinate regionally and nationally to coordinate preferential activities.

Therefore, the old man Wang Gang called him. What he valued most was the words "National Unification Activities".It doesn't matter how many offers.It's nothing more than pulling the passengers with one hand and the driver with one hand.

Who is afraid of the price war!

Cheng Wei picked up the phone on the desk, dialed out, and said in a deep voice: "Xiao Liu, sort out the information about Uber (China)'s national discount activities and bring it to me in the afternoon."

"Okay, Mr. Cheng"

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Deep city.The morning sun shone from the high Nanyou Building, casting large shadows.But in August in the deep city, don't think about the shade.At about 8 o'clock in the morning, the sun was blazing and extremely hot.

Leng Qing came out of the peasant village with his handbag and walked along the crowd to the bus stop.She works at Vanke headquarters and is responsible for drawing design.

Work hours are usually tight in the morning.It just so happened that she was five minutes late to go out today, and it would be too late to take the subway to the company.Turn on the phone to call a car.She usually uses Uber.Uber is more cost-effective than Didi on a slightly longer distance.

As soon as I opened the Uber software, a prompt box popped up: "Thank you for choosing Uber. New and old users have three opportunities to enjoy a 40% discount during this promotion period. Hurry up and use it."

real or fake?Leng Qing helped his glasses and placed an order with the software. The map was still not easy to use as always.

In less than ten seconds, it shows that the driver is taking the order.The bus station where she is located is less than 1,000 meters away.

"Hi, beauty, are you using Uber too? Do you want to join a car? I'm going to Nanshan Science and Technology Park."

Leng Qing was waiting anxiously, thinking about the time to go to the company, the map showed that the car was blocked at the traffic light.A boy next to him came over to strike up a conversation and gave him a "three combo", "No, thank you. I have something."

As a beautiful woman on the bus stop, you will encounter all kinds of strike-ups and excuses.The most exaggerated time she met was when an uncle came down from a Mercedes and asked her for directions.

The boy took two steps back angrily.Many white-collar workers who are at work here look over.This guy probably reads too many adverts online.Is such a petite and exquisite beauty that you can easily talk to?

After a while, a white Honda arrived.Quietly and skilfully, he checked the license plate and sat in the back row.

Coping with the small talk of the driver, he arrived downstairs at Vanke headquarters in 20 minutes.She settled the bill directly on WeChat, "Oh..."

It only costs 16 yuan in total, which is really 40% off!

Stepping into the building quietly and quickly, I found a colleague in the elevator discussing Uber's substantial discounts and smiled knowingly.She just used it.These ride-hailing companies are good at fighting, and they are cheaper for consumers.

This scene happens constantly in major cities.This time Uber launched a large-scale discount campaign, and the first person to feel the discount in the middle of the week was the white-collar workers at work.

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On August 15th, Uber took the lead in launching a subsidy war across the country, and its posture was even more fierce than the March war.Didi responded quickly after a day and began to follow up subsidies in major cities.

The major media followed up quickly.Commentary articles have been published on official Weibo and headlines on the Internet.Big v followed to participate.

The news that Uber (China) received a $450 million bank investment quickly broke out.

Of course, Uber and Didi's news rushed into the hot search and only ranked third.The first place is still the case of Wang Baobao and Ma Jinlian, who topped the list.In short, Ma Jinlian's various demon and pornographic operations made people across the country stunned.

It is simply refreshing the moral bottom line!What Ma Jinlian did was left in ancient times to soak the pig cage.Baby Wang caught the rape on the spot, but this evidence cannot be used in law.This feeling of powerlessness makes people angry.

The second hot search is news about the Olympics.The Olympic athletes frequently report good news.

I really don’t understand. China’s number of gold medals is still second, and it has not surpassed the United States. Why do some people start to talk about the national system?Can you stand as the world's number one, and then pretend to be coerced and then nonsense?

On Thursday morning, Uber's regional managers and headquarters executives held a video conference together to share the results and summarize the three-day experience.

Qiao Shuang, the chairman of Uber (China), sits in the main seat of the conference room. Next to her is Liu Zhen, who has received a stock incentive worth 25 million US dollars.Her authority remains the same, but a new term has been added: Chief Operating Officer (COO).

The career plan is obvious: as long as she does well, the next step is to be promoted to president of Uber.It's exactly the same as Liu Qing in Didi.As for whether she can be the CEO, it depends on the result of her competition with several regional managers.

Then, the executives in the conference room also include the chief technical officer (CTO), chief financial officer, and human resources chief of Uber (China) headquarters.

Outside of the magic city, the regional managers who came through the video link were Zhang Yanqi, manager of the West Region, Kang Xi, manager of the North Region, Wang Ying, general manager of the Central Region, and Luo Gang, general manager of the South Region.

Kang Xi, the manager of the North District, was promoted by FireWire.The remaining three were Uber executives and regional managers who reported directly to Kalanick.The general manager positions of Rongcheng, Hangzhou, and Shencheng were removed from them.

Recommend their respective directors.

The three and Liu Zhen are in conflict with each other.Uber (China)'s CEO candidate dystocia is related to this.

This led to Kalanick serving as the CEO of China.His management method is very simple, one will favor the one, and the other will favor the one, maintaining the balance between several people.

Qiao Shuang looked at the footage on the video conference, plus herself, there were nine people in total.This is the entire Uber (China) executive team.The name of the internal document is called "Strategy Executive Committee."

This is certainly not her idea, but the idea of ​​Mr. Jing.

"Let's start the meeting. First, President Liu will introduce the situation of the three-day subsidy war."

Liu Zhen opened the folder and said, "Thank you, Mr. Qiao. My colleagues, let me introduce our situation first. Since August 15, we have started subsidy activities in 18 medium and large cities across the country. Core cities such as Rongcheng, Jinling and Hangzhou , Shencheng, Beijing, Magic Capital, Jiaozhou, all of which burned 100 million a day.

I have sent the data to the group of the Strategy Executive Committee, and you can check it with your mobile phone now.

Although it burns money, the results are obvious.Uber's market share in major cities has soared.The basic judgment is: Shenzhou UCAR and Yidao will die.Only us and Didi will be left in the market."

"Didi has already reacted the day before yesterday and is also increasing investment. In the current situation, they are generally dominant, but they are overtaken by us in some cities. For example: Rongcheng, Jinling, Hangzhou. Next, it will be a game. tough battle."

Zhang Yanqi asked: "Mr Qiao, including the daily consumption of about 20 million yuan in medium-sized cities. Rough calculations, we will burn nearly 920 million yuan a day. The money on our books is enough to burn for four or five days. Well, the total financing How is the talk?"

Qiao Shuang smiled slightly and kept her demeanor: "The problem is not big. Mr. Jing stressed to me that he promised that there will be no problems with the funds."

Zhang Yanqi said: "Then I have no problem. I dare not talk about other regions in this battle. I guarantee that the west area is centered on Rongcheng, and it radiates all the middle-sized cities with one million people in the southwest."

Wang Ying put down her gel pen and said violently, "What does Mr. Zhang mean? Yes, Rongcheng is currently our benchmark city for Uber, but our newly expanded Jinling in the Central District is not bad. It's the first anniversary of entering Jinling. Overtake Didi.

President Qiao, as long as the funds are sufficient, I guarantee that the medium-sized cities under my jurisdiction and Didi will share the market equally.I can't do it, I resign!"

Luo Gang followed, "Mr. Qiao, the central area under the charge of Mr. Wang is in the hinterland of Didi's shareholder Ali, and our southern area is also in the hinterland of Tencent. I ask for funding. As long as you spend money, what market share can't you get?"

This is a bit confusing.

Liu Zhen frowned, "Everyone, this is not our first experience of the subsidy war. Burning money is staged and unsustainable. The most important task now is not to gain market share, but to strengthen team building and fight a protracted battle.

The human resources side requires recruiting enough interns to cope with the impact of Didi.The structure of the headquarters will also be adjusted gradually, with more detailed responsibilities and room for promotion."

The four people argued with each other, roughly meaning: the difference between radical expansion and steady progress.

The finance, human resources, and technical directors who were just promoted by Qiao Shuang, as well as Kang Xi, who is a bit weaker, could not speak.

Qiao Shuang sighed inwardly. She, the chairman, is also difficult to do, and said: "Vote for it! Please raise your hand if you support the current steadily advancing strategy." She said, she raised her hand.

Four votes followed Qiao Shuang.

Liu Zhen also raised his hand.This is her proposition.Before the meeting, she and Qiao Shuanggou passed.On burning money, it is easy to burn 1.5 billion US dollars in the first half of the year. How is the situation now?Half dead!

Zhang Yanqi, Wang Ying, and Luo Gang were all dumbfounded.

Obviously, in the magic city, Liu Zhen, who had met and communicated directly with Mr. Jing and Qiao, had the upper hand in the competition with them.

They are all routine.Liu Zhen rushed to the front, Qiao always finalized the final word!

Under the current decision-making mechanism, even if they are dissatisfied with the "novice" Qiao Shuang, unless they disagree with the charter of the "Strategy Executive Committee", they have to accept the account.

At the end of the video conference, the Strategy Executive Committee sent an email to all employees in the office system.

In price competition with Didi, Uber has an advantage in a small number of cities.But the overall strategy is still to steadily promote market cannibalization, team building, and user experience.Be prepared for a protracted battle with Didi.

The final victory belongs to us!

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Uber (China) internal emails appeared on the phone of Didi's supervisor that evening.

This internal email is copied to all staff.With 1,800 Uber (China) employees, it is easy to leak news.Didi directly finds the content of a third-party partner.

Otherwise, how does Uber follow up on the ride-hailing subsidy program launched by Didi every time?

Capital

Cheng Wei chatted with Liu Qing in a tavern among the tall buildings in the central business district.The night wind slowly.

News was reported layer by layer, they had just had a meeting.Of course, Didi is a challenge here!The industry leader wants to retreat.As for the second child and the boss fighting, the third and fourth in the industry were killed, who is to blame?

At the seats outside the tavern on the fifth floor, you can see the crowds of the shopping center and the bright night view of the city.

Cheng Wei shook his glass and drank a cocktail, and said, "Jean, I will trouble you to run around again."

Compared with Liu Zhen, who has public relations, interviews, and fire fighting at Uber, Liu Qing's main responsibility at Didi is financing.Liu Qing, born in Goldman Sachs, a world-renowned investment bank, has a good capital background.

And it is said that Didi’s shareholders can’t even use a piece of A4 paper.The core shareholder WeChat group has 45 people.Therefore, as Liu Zhen pulled in more and more funds, her power in Didi grew.

Now Didi publishes internally and externally, usually under the joint name of Cheng Wei and Liu Qing.It's like a co-CEO or two giants.

Liu Qing smiled and shook her head, took a sip of beer, and said calmly: "This is my duty." She has no fear of the battle that has already started.Then he said, "Old Cheng, how about contacting Phoenix Fund?"

Cheng Wei reserved: "Will it be of no use? Although this President Jing and the Phoenix Fund are both in the capital. We haven't seen him yet."

Liu Qing said: "I have a Harvard-graduated junior at Goldman Sachs, the daughter of the Guo family in Malaysia. Jing Gao currently lives in the Shangri-La Hotel in Shenzhen. It is very suitable for her to come out and chat with Jing Gao. It is nothing more than our offer for mergers and acquisitions. Improve the point. Now that the money burns like this, the financial owners of both Didi and Uber can't stand it."

Cheng Wei nodded and said, "That's okay. It's best to negotiate an acquisition of them."