The meeting place was in the office of the Guoguan Academy building.Professor Shen looks very young, round face, wearing glasses, of medium stature, and a little blessed.He looked about thirty years old, but he was actually forty-one.And he is already a sea cucumber boss in Inner Mongolia.

Professor Wei shook hands with him and introduced with a smile: "Mr. Shen, this is one of my students. Jing Gao. He would like to ask you some questions about network governance."

Professor Wei's name as a "student" moved Jing Gao very much.But restrained the emotional fluctuations in my heart, and shook hands with Professor Shen, "Mr. Shen, hello. I have seen your predictions about the American election in April. It is very exciting. The conclusion inside: The appearance of the king is the American institutional self. The product of the correction hits the nail on the head."

Professor Shen humbly smiled and said: "This is just a little observation of mine. At that time, Hilary's voice was very loud, so I thought about it and analyzed to understand Wang. The prediction was correct, but luckily. The prediction was wrong, and I was too weak to learn and needed to continue practicing. "

After sitting down and chatting for a while, Professor Wei said goodbye and left.He is busy with business.

Jing Gao knows that the time of scholars of this level is precious, and he asks straightforwardly: "Mr. Shen, my company recently acquired Sina and has a meager holding. However, for the current chaotic network environment, I am I am confused as to how social platforms should be positioned."

Professor Shen helped his glasses and said bluntly: "What is confusing?"

Jing Gao said: "I am very dissatisfied with some of Meager's current operating strategies. The above is well known and anti-thief is walking on the ground. There have been comments that it is a'dunghole' and need to be unloaded. From my personal point of view, I am not used to Certain remarks.

However, I have not interfered with its daily operations for the time being after the acquisition of Weibo.Because of the meager current number of active users and its performance in US stocks, both are showing an upward trend.The market value now exceeds that of Twitter.

However, I think meagerness is contrary to the general trend.If you don’t change your direction, you are doomed to decline in the future.I want to change it.So I want to hear Mr. Shen's opinion."

As of January 2017, the meager report on the rise and fall has long been on Jing Gao's desk.The success of Twitter in the United States in 2007 allowed domestic entrepreneurs to see new Internet trends and start their own businesses.

This year, it was the "Fanfou" founded by Meituan founder Wang Xing.The number of users is the first to exceed one million.Then Fanfou was shut down.Sina meager takes over, users who have a meal.It stands out among the meager Netease, Tencent, and Sohu meager.

The Internet field is like this.As long as you don't make big mistakes yourself, "first mover" is a very big advantage.

But meager then came up with problems.After going public, the number of users increased instead.The reason is first, the emergence of WeChat has taken away a large number of active users.Second, internal applications cannot attract users.

In the second half of 2014, Meager began to reflect and make changes.That is sinking.Make efforts in three aspects: content, users, and structure.Many people will find that the information release of many movies is the first choice.

At present, Weibo is in the stage of rejuvenating its second spring.Its stock price is rising.Approaching the highest point after listing.

As the so-called Prosperity Warning, Jing Gao didn't look at it from the perspective of Internet technological innovation, user habits change, etc. He was thinking about an essential problem.

Social media is essentially media.How to achieve the largest sales in the paper media era?

Professor Shen was very quick thinking, and asked: "The general trend you mentioned. What general trend?"

Jing Gao said frankly: "The general trend of history is vast. Those who follow it will prosper, and those who go against it will perish. According to the textbook: The wheels of history are rolling forward. The general trend of our current era is the rise of China. Revival.

And some accounts on meager continue to output negative energy, treating ordinary people as fools.Over time, it will inevitably be abandoned by users.

Of course, neoliberalism ravages the world, and as we open the country and come in, the current Chinese society is very diverse.Cognition and interests are diversified.It is difficult to have a consensus on one thing.

The manifestation is the argument on social media.The meager is precisely the public platform that can provide such a debate.WeChat and Douyin cannot do this for the time being.So meager is very hot now.

However, if the meager does not change, its market share will definitely slowly decline, and it will not be able to benchmark Twitter and Facebook."

Professor Shen listened carefully and nodded occasionally. Obviously, Mr. Jing was not a idiot, he had something of his own.Its focus is not on business, but on political economy.After pondering for a moment, he said: "

I roughly understand your question.I also have an account on Weibo.Line up with people often.Business operations and models are not my research direction, so I won't comment on it.Regarding cyberspace governance, I can mention three points.

The first point is that there is no “neutrality” in the absolute sense of social platforms, and the position will inevitably be biased.As for where you want to go, or where the meager is currently, you can make a choice.Your idea is correct.

From my personal point of view, the recommendations given are of course: the management of social platforms, or governance, should be beneficial to China’s national interests, act as a fuel for China’s rise, and help build a certain social consensus. Promoting operations with this goal will inevitably be able to go out or explore a suitable and commercial path.

The second point is that the governance of cyberspace still requires laws to follow.In this sense, the network platform should cooperate with the government's governance, not on its own. It uses the preferences and values ​​of the business owners to filter information and play with users, and it becomes a force that endangers the governance of cyberspace.

The third point is that when you mentioned Twitter and Facebook, it is actually very simple. The answer you need lies in these two companies.The master is a teacher.Of course, the user's information is safe, and you should be careful not to misuse or leak it.

The practice of Brexit in 2106 last year was revealed by the media that it was a data company called "Cambridge Analytica", which ran targeted advertisements by analyzing user habits and preferences.This contributed to this Brexit.

The current domestic laws are not perfect.The collection of user data is not prohibited.It can even be said to be semi-public in the Internet world.But I still need to remind you."

Long sentence!

Jing Gao discovered Professor Shen's idiom.I especially prefer long sentences, and I need to concentrate on understanding.Put away your notebook, stand up and say goodbye: "Mr. Shen, thank you for your answers and comments. I don't know if I can have similar questions again, come here for advice. Oh, this is my business card."

"Okay." Professor Shen took a sip of water, added WeChat with Jing Gao, exchanged business cards, and said: "This year's Wuzhen Internet Conference invited me to be the assistant secretary-general of the high-level expert advisory committee. Were you there at the time?"

Jing Gao said: "Yes." He was fighting Ali at the time.During the Internet conference, I also chatted with Ma Yun once, completely torn apart.

Coming out of Professor Shen's office, it was around 11 a.m., Jing Gao was at the stairway waiting for the elevator, flipping through his notebook, and knew something about it.

Regarding meagerness, in terms of management, you can learn Twitter and Facebook.Meager is under his banner, and his butt is definitely not allowed to sit crooked.In terms of social governance, it is necessary to communicate more with the superior authorities.

As for the general principle, Professor Shen has just stated very clearly.This kind of think tank-level professors basically follow the general direction when they speak.

At this time, Jing Gao's cell phone rang. It was from Wang Hanjun, with a clear and pleasant voice, "Brother Jing, are you still in our school? Xixi said that she wants to join the Phoenix Fund for internship just like Zhang Li."

Jing Gao was slightly surprised.