I am a nobleman in England
Chapter 27
"Haha, don't worry so much." Arthur looked at Jerry and smiled, "I have some suggestions to say."
Jerry and Tom, who are holding the manuscript in their hands, looked at each other again. To be honest, the meeting with the new boss today was full of surprises, surprises and joys. At the same time, they met Arthur Boleyn again, replacing the original According to the stereotype from hearsay, this new earl is definitely not a second generation with a simple mind and well-developed limbs.
"What I want to say is about the newspaper "Pink Sports", as one of the only two local football newspapers left in England. I think there is still a bright future and prospects, maybe it can be changed into a weekly newspaper. , Sold in the form of color periodicals.
"The Sun" has three editions. The swimsuit cover of "Sports Illustrated" in the United States. We can also learn from the successful experience. Each issue will launch a football baby. As long as it is hot enough to match the elements of the Premier League team jerseys, it should be Attract attention and increase part of sales.
Or, simply make a selection contest for football babies, for major colleges and universities, I believe those beautiful students will actively register, use newspaper form voting and website online voting to select the most beautiful football babies, and set up one, two, three. Prizes of 30,000, 20,000 and 10,000 pounds were awarded respectively...
The impact of the financial tsunami on the whole of England and the world should be very clear to everyone, suppressing pessimism. I believe that this activity will have unexpected results, and it will not cost much, but it will affect our newspaper sales and website. The number of visits is a great promotion.
The event is running well, and it can also be sponsored or something. I believe that with these operating methods, I don’t need to say anything more. What do you think?"
Arthur said the idea he thought of. To be honest, there is nothing new, but it is indeed a good publicity and marketing method, eyeball economy, what else can attract eyeballs more than beautiful women, although the methods are old, but the effect is obvious .
Hearing Arthur's suggestion, both Jerry and Tom were taken aback. Just after a little thought, Jerry, who was in charge of the newspaper, readily accepted the boss's plan.
Indeed, this kind of planning is nothing new, but "Pink Sports" hasn't really considered it in the past. It relies more on professional football news and various comments to support sales. To be honest, when the old earl was in charge, It is indeed too conservative, and the new boss’s excellent planning plan with both wealth and name is really a good idea.
New people and new look.
This is a sentence that Jerry and Tom came up with.
In fact, Arthur has been thinking about a question these days, where is there no tabloid in the world?But why only "The Sun" can become a world-renowned tabloid?
In Arthur's view, the "Three-Edition Girl" is definitely a great contribution.This newspaper has completely commercialized the fun of the images. It can be seen that they are a bit violent, but to be precise, even the exposure of bikinis is not enough. All the teasing is actually a gimmick of the "Sun".Stunts and excitement have always been the survival criteria of tabloids all over the world.
Even the third edition of "The Sun" does not have a piece of football news, but it is relying on the scandals of these cover girls and a certain star, a certain game to catch such and such a relationship to create gimmicks, so that it hits men every day. Xing fans have "fragile" eyeballs and psychological defense.
In the capitalist newspaper industry, the fastest way to expand sales and increase profits is to use all kinds of large-scale beauty photos, YAN Yu, celebrity secret history and other mass-produced vulgar tastes to gain the largest number of readers.
Especially in England, with a large number of "three-version fans" cultivated by the "Sun" as the foundation, the British people seem to be used to this kind of show, and they are a little uncomfortable if they don't show it for a day.Whether it's the media or the readers that is guilty of being cheap, in fact, just look at Britain's attitude towards cover girls.
A Gilly Hazel is regarded as the ninth miracle, and a Kate Brook is regarded as the most beautiful in fifty years...
If you change, you live, and if you don't change, you die!
Arthur didn't have any persistence and psychological burden for serious journalism. What he wanted was that the newspaper would not close and go bankrupt, what he wanted was to make money, and what he wanted was to retain the influence and voice that the newspaper gave him.
Around this selection activity, Arthur, Jerry and Tom discussed again, after which Arthur invited the two to stay in the castle for a "noble" lunch.
After the lunch, Jerry and Tom jointly bid farewell to the new boss of Arthur. Arthur personally sent the two outside the gate and looked at the car going away. Arthur also breathed a sigh of relief and turned back to the person standing behind him. Butler Paul smiled and said, "Am I doing okay? Is there anything wrong?"
"Very perfect!" Paul the butler smiled brightly and commented without hesitation.
To be honest, at first, Paul was really worried that Arthur, who had never been in contact with company management, could not control the scene, which caused contempt for the heads of the two companies. He did not expect that the young earl not only occupied the dominant position, but also Made a decision that is most suitable for the development of the current company.
Paul was also shocked when he heard that Arthur was about to lay off staff and made the decision to save money. He originally thought that Arthur would make a stable transition, but he did not expect him to have such courage and determination.
"Seriously, I also thought and prepared for today's meeting for a long time, and I was afraid of any omissions. Fortunately, having you by my side prevents me from being too nervous and worried." Arthur was very serious about the housekeeper. Paul said.
"I am willing to help you." Paul the butler smiled, leaning gracefully at Arthur, his eyes full of relief when he looked at Arthur.
Arthur nodded and smiled. As he walked to the castle, he said, "Paul, you can arrange it. I want to see a financial adviser and James Cronin."
"Okay, Lord."
Back in the study, Arthur sat on the boss chair that had been changed and was more suitable and comfortable. He picked up the coffee cup on the desk and squinted his eyes, thinking about something while sipping coffee.
Loans must be borrowed. Without capital, even if you have a hundred investment ideas, they are all in the mirror. If you want to soar to the sky, you must have courage, but you must not rush, after all, this is not a small sum. The amount of loans does not mean that you can get a loan if you have land and you can find a bank. There are many ways to figure out.For example, how much money can be loaned?It's not that the land is worth 40 million pounds, but 40 million can be loaned out.
Especially in the current economic situation, bank tightening of loans, the bursting of the real estate bubble, land devaluation, etc. are all obstacles. There is also the problem of the most important loan interest rate. If it is too high, then invest in it, and the investment income can outperform. Loan interest rates, that's a happy one, but can't you win?
He had to figure out all these issues before he could make a decision. After all, this was a gamble with all his wealth!