I am a nobleman in England

Because of the Southampton Club, Arthur temporarily changed his schedule after lunch and returned to the Southern Daily Echo newspaper with Jerry Fuller.

In the editor-in-chief's office, Jerry and Arthur and the butler Paul respectively took the coffee delivered by the secretary. While drinking coffee, Arthur listened to Jerry, a senior media man, and introduced him to the entire English Football League and clubs. For details.

For the Saint Southampton, he was fined and relegated to League One for violation of the rules this time. As a fan of the Saint, Jerry can be said to deeply feel the hundreds of tastes in the world.

From the Premier League's perennial campaign team, to the underdogs of the British crown, and then to the League One team next season, the sad experience of Saint Southampton may have just begun.Like Jerry, all Saints fans feel sorry and saddened for the Saints from the bottom of their hearts.

Although it is understood that the club shareholders are selling the club, the current Saint is undoubtedly a hot potato. Whether it is debt or poor operating conditions and record, it is a stumbling block that will discourage buyers.

If there is no manpower to turn the tide and regroup, the Saints’ prospects in League One next season will also become questionable.The biggest wish of all Saints fans is that the club should not sink too long in League One and return to the stage that should belong to the Saints as soon as possible.

Therefore, Jerry was very excited when he heard that his boss was interested in the Southampton Club. Of course, he also knew that as a subordinate, even if he really hoped that his boss could become the saint and turn the tide, Can lead this team to regain its glory and glory.

But he must not confuse his boss to make wrong judgments and decisions because of his own selfishness. Therefore, Jerry upholds professional ethics and a fair attitude, and begins to understand some of the information he understands and grasps and the true status quo of British football , Without reservation, without any personal opinions, tell your boss.

And Arthur, through Jerry’s detailed introduction, has a deeper understanding of British football. Although his predecessor is a senior fan, he only cares about the club’s record from the perspective of the fans and rarely pays attention to the league. other aspects.

And Jerry's introduction is like a concise popular science article, giving Arthur a very clear understanding and judgment of the Premier League, the Premier League, and the Premier League.

The motivation of entrepreneurs who come to invest in the Premier League lies between the success of football competition and the success of economic benefits. The two cannot be separated from each other.From the Glazer family behind Manchester United to the desert tycoon behind Manchester City, business people have seen that by helping a club to improve, or simply enjoying the crazy rising income brought by TV broadcasts, the value of a club can be enhanced.

Entering Chelsea from Abramovich, the pattern of the Premier League was completely broken by Jinyuan football.The rise of Manchester City and Chelsea under huge acquisitions has gradually driven the former giants such as Manchester United and Arsenal from the championship.Subsequently, Manchester City and Chelsea, all the way to Liverpool, are on the road of acquiring players with a lot of money.

This also allows the Premier League to present a diversified competitive landscape. It can be said that in the future, the Premier League will always be in a situation where these teams compete for the four Champions League qualifications.

"... The new football economy has two key features. The first is to gather the power of everyone to create income, and then distribute it to clubs in an unequal manner. This is extraordinary.

But at the same time, it has no ability to control operating costs. Money comes in first, and it immediately flows out from the other end.The total annual revenue of the Premier League currently exceeds £2.3 billion, ranking first in the football leagues of the world, but there are few clubs that are truly profitable.

Moreover, professional football has always been unfair competition, and there is a huge income gap between leagues and leagues.The Premier League clubs now earn 4 to 5 times that of downstream clubs.

In 2008, Manchester United, Chelsea and Arsenal had revenues of more than 220 million pounds, while Blackpool, Birmingham and Blackburn were only a quarter of that number.But even the annual revenue of these downstream clubs in the Premier League is more than three times the average budget of the Premier League club.

The average revenue for the clubs of League One and League Two is approximately £5 million.As for the bottom two league revenues, each is only 3.5 million pounds, the overall industry scale is smaller than Manchester United and Arsenal's single club.

Whether it is fair or not, the outside world may guess that under the tactics of the club owner and the board of directors, these flood-like revenues must bring considerable profits.

But perhaps the most surprising thing about this so-called new football economy is that it makes little money.Using the most generous arithmetic, the Premier League as a whole has a small profit in most seasons, but even this profit is very small.

If the capital account is also included, such as debt expenditure.With the devaluation of assets such as players’ worth, losses in the player’s transfer market, and taxes, no matter if it is the Premier League or other leagues, there is no profit at all.

For example, in 2008, the Premier League clubs suffered a pre-tax loss of more than one billion pounds. In the same year, the Premier League clubs lost more than 100 million pounds.The operating losses of League One and League Two are tens of millions and millions of pounds, respectively.

At least in this regard, the new football economy can be regarded as everyone's share.Because no matter it is more or less, every level of league loses money equally.Also this year, it is estimated that the League One clubs have an average annual revenue of 5 million pounds and a loss of at least half.The British Second Division is slightly better, with an average annual revenue of more than two million pounds and a loss of hundreds of thousands of pounds."

Okay, when I heard this, Arthur was a bit speechless. I thought that buying the Saints Club and operating it well, doing a good job in youth training, playing games, earning a share of broadcasting, selling players, and earning at least several million pounds every year Yes, it seems that I think too much.

"How can we create such a business model where revenue increases and losses also increase?"

Facing his own boss’s frowning question, Jerry shook his head and said with a wry smile: “The problem is not in the capital account. The problem is in the management account. Because the money flowing into the game is amazing, but it is just the'sour plum juice effect'. Flow in and flow out immediately. Now it is the world of brokers.

Seventy percent of the club's income has been divided among the players.The proportion of players in the British Championship is higher, accounting for about 90% of the club's revenue in 2009.At least six of these clubs spend more money on player salaries than their total income.The league level goes from low to high, income levels leap forward, and the salary of players is the same.

As for why players can get such a big share of the new money flow in football?Why does the club pay sky-high salaries even if they lose money for a long time?The core reason is that in English football, salary and winning percentage are directly related.The higher the salary and the more points you can win, the higher the league rankings at the end of the season.

The competition for the British Championship is the fiercest, not only because of the number of league teams and the dense schedule, but also the lack of strength between the teams.The Premier League team is relegated to the Premier League, which means that it is not known to have to wait until the Year of the Ox to return to the top league stage.

What goes along with the fierce competition is its valuable prize money. The teams that break through 3 to 6 play-offs and get promoted to the Premier League, as far as I know, they can get at least 170 million pounds in prize money. For some small teams that have been in the English Championship for many years, this bonus can solve a lot of financial problems for the club!"

After listening to this, Arthur was silent for a moment, took a sip from the coffee cup and put it down, looking at Jerry with some sharp eyes, and asked: "Since this is the situation, the probability of loss is so high, why would you So support me in taking over Southampton?"

Jerry didn't dodge the sharp light in the eyes of the young boss, but said frankly: "Because Southampton is definitely the most affordable and value-for-money club right now."

"Reason!" Arthur asked indifferently.

"First of all, although the Saints are going to play in the League this year, it is not caused by lack of power. Instead, they were downgraded after being penalized and deducted points. Since their relegation to the Premier League in 2005, the Saints have been doing it to return to the Premier League. Efforts, which means that its current lineup is capable of impacting the Premier League.

It's just that there is a problem with the internal management of the club, and the team has a bunch of people, but they won't use it.To put it bluntly, the overall style of play cannot be integrated. You kick you and I run mine. The team has never been integrated into a whole, but it lacks a good coach.It is bound to be easy to return to the British crown next year.

Now that the club is relegated to League One, the price of the club will be very low at this time. If it is acquired at this time, even if it returns to the Championship next year, it will be able to make a steady profit if it is sold.

Then there is the Saints Southampton, although it is not a giant team, but it is well-known and has huge fan group support.The greatness of the diehard fans of this club established in 1885 lies in unswervingly supporting his beloved team.Despite this player's poor record, it will not shake the loyalty of the fans.If the acquisition is really successful, the box office revenue of the team's games is also a lot of money."