I am a nobleman in England

"Boss, in the past four days, the download volume of our "flappybird" game has exceeded 10 million, and it is still increasing by about 1 million downloads per day. The game can bring us $40,000 in advertising revenue every day. ..."

"Haha, Edward, this is really good news, it seems we really succeeded!"

In the office, Arthur laughed heartily and sighed at Edward, who was announcing him on the other side of the phone, "Do players have a big opinion about in-game banner ads?"

"Very few of the feedback we got mentioned the problem of built-in advertising, but there were few voices, coughing cough, and most of the feedback was swearing and complaining about the difficulty of the game..."

Arthur laughed again, "Haha, the problem is right, they don’t die, how do we earn advertising fees? Also, continue to increase the speed of advertising investment, now only ten partners, we can get every day With a profit of 40,000 US dollars, if the advertising space is doubled, tripled, and downloads soared, how rich will the daily profit figures be?"

"I understand that the marketing department has not been idle. With the popularity of the game, McDonald's, Nike, and Coca-Cola, who were still hesitant before the game's launch, have all contacted us again and are preparing to buy built-in advertising spaces. There are also several companies. I also called for consultation and it was very easy to add ten more advertising partners."

"Haha, okay, very good!" With a bright smile on his face, Arthur changed his mobile phone in his hand, picked up a pen with his other hand, and swiped and signed his name on a document handed over by his secretary. After waving his hand to let him leave, he continued: "The promotion of the game can't be interrupted. Although now even if we don't have to brush the list, the downloads of "flappybird" are also squeezed into the rankings, but our goal is NO1, so Can't stop.

By the way, find some stars to advertise...Now America’s most popular star Justin Bieber, and Taylor Swift, Rihanna, go talk to them, if it’s not expensive, sign them all, and find some stars in Europe. I think these people will I am very happy just to show my face and say a few words to make money!"

Thinking of the'big tie, I'm the scumbag, explore the lazy moon' advertisements in the previous life, Arthur's eyes shined. The celebrity's advertising effect is beyond doubt, and celebrities also like to receive game ads.

Because if the celebrity endorses some food advertisements or some daily necessities advertisements, if there is a problem with the food, the celebrities themselves will be implicated. Once they are implicated, it will be very troublesome!

So celebrities still choose to endorse other advertisements carefully.Moreover, the appearance rate of these food advertisements is not particularly high. Without the high appearance rate of these games, these web games themselves will not have too many problems, and the shooting is simple and basic, and you can get money in one or two days!

And the reason why Arthur chose Justin Bieber, Taylor Swift, and Rihanna is undoubtedly because they are all newcomers and will not spend too much money, but their future is all superstars, this pair of "flappybird", and even The advertising effect of the studio is very large.

"...Boss, isn't this too expensive?" Edward said with some concern during the call.

"Hehe, I just proposed these people. It's just a way of thinking. We can talk to them. We can use it if it is cheap. If it is too expensive, we can find other people. Movie stars don't want to be exposed. They don't pursue the exposure rate, and the endorsement fee is high. Look for those new-generation traffic stars who need exposure to talk about cooperation!"

Arthur smiled, really, "flappybird" reached 3 million downloads on the first day it was released, which was absolutely beyond his expectations. He never expected that this game would become popular so quickly. It broke tens of millions of downloads in such a short time.

Pixel picture, extremely simple operation, it becomes especially difficult when it comes up...

Arthur also knows that the popularity and popularity of Flappybird is not entirely due to the success of the product game xing itself, but a kind of success of media xing.

First of all, the other games are all fine art, and the stupid bird fly first is the pixel picture, a bit of the retro trend of red and white game consoles, right?Furthermore, it is to advertise yourself by "it is especially difficult to TAI when you come up", and label the game as "the most difficult game in history". This label was relatively rare in the market before and can inspire users to challenge Y. Later , The rest is left to users’ word of mouth.

However, because of this, Arthur couldn't help but worry about how long such a game could be popular, so he couldn't let this trend and heat cool down, and he absolutely had to strike while it was hot.

Because of this free game, money is really too easy and too fast!

You must know that the monetization method of this game is not only by selling in-game banners.And at the beginning of the game, and when a life is dead, a banner ad will pop up at the top of the interface.

It is the way of popping up banner ads in games that some people think is very stupid. You can make at least $40,000 a day, which is not even the money for selling advertising space at the beginning!

Do not believe?That can be calculated.

A banner ad is displayed 1000 times in revenue of about 2 cents.And a user plays a life is 2 banner ads.On average, a user plays 10 lives a day.Because the stupid bird flies first, it takes less than 2 minutes to play 10 lives in a row...

This is 20 banner ads.Assuming that there are 10 million downloading users, that means 200 million banner ads.Then the daily advertising revenue is 200 million 1,000 * 2 cents = 4,000 US dollars.In other words, with 10 million users, an average of less than 2 minutes per user per day and 10 ad slots, Flappybird can earn $40,000 a day.

In other words, whether it is the increase of download users or the increase of advertisers, for game studios, it is a real, green dollar!

The only thing Arthur and the game studio have to do is to maintain this game, increase the vitality of this game, and its survival time, and it will continue to bring abundant cash to Arthur and the studio.

"Boss, the key lies in the high-intensity self-nue as soon as the stupid bird flies up. From the feedback, we can see that it causes some users to feel fatigued earlier than ordinary mobile games."

On the phone, Edward also expressed the concerns he observed. To be honest, let alone ordinary players, the team that developed this game in the studio, few can play high scores, the kind developed by himself The feeling of the game nue's life and death is even more depressing.

"Haha, I understand that the next version is to improve the sharing mechanism, support users to share to Twitter, Facebook and other social JIAO networks, not only the same as now, only support sharing to text messages, e-mail... In this way, I I want to meet the infinite sharing of YW users.

At the same time, start throwing money!"

Having said this, Arthur paused and the corners of his mouth raised. Before Edward asked questions, he continued: "The first 100 players who get 100 points will be rewarded with $100. Of course, only for real-name certified video users uploaded to the studio's official website. Play Games win dollars! I don’t think no one will reject such a good thing, right?"

"Good idea! Boss, this idea of ​​yours is so great, it will definitely make the dumb bird fly first to usher in a PEN-like growth!" Edward sighed with excitement over the phone.

"Hehe, of course, this activity will start after the second version update... So let’s get it right in one step. 50 players with 200 points will be rewarded 200 dollars, 25 players with 300 points will be rewarded 300 dollars, and 12 players with 400 points will be rewarded. One player will be awarded $400, six players with 500 points will be awarded $500, then 1,000 points, and three players will be awarded $1,000!"

Since you are making money every day, you can't be too stingy, just make the event more powerful.