December 24, Christmas Eve.

Starting in the morning, the sky was dazzling, and the sun was like the moon.Then it started to snow, slowly and vertically.Dense snow flakes, like decorative white dots on a white yarn, hung white curtains on the mountains, the snow-filled firs, and the lost green manor.

In the UK, Christmas is a day for family reunion.In other words, for the British, Christmas is regarded as important as the Chinese treat the Spring Festival.

A red Christmas sweater, a pair of brown coral velvet pants, and a pair of warm slippers embroidered with the Bolin family crest, Arthur yawned and walked down the giant oak staircase a little lazily.

The grand and magnificent main hall, as magnificent as a church, has completely turned into a Christmas-themed hall at this time. A balsamic fir tree with a height of more than four meters has been erected in the middle of the hall.

Eddie, wearing a white high-necked tight sweater and skinny jeans, is directing Edmond sitting on a folding ladder and three waiters to decorate the Christmas tree, which is decorated with dazzling decorations and LED lights. I believe it will come. It will be beautiful when it lights up at night.

Eddie turned his head and glanced at Arthur who walked up to her, and said angrily: "What time is this, why don't you sleep until the afternoon and get up again!"

Arthur looked at Edmund who was sitting on a high place, and said with a constipated expression: "He drank more than I did last night, why is he like a okay person..."

Eddie rolled his eyes, glanced in disdain, and said, "Paul has something to do with you."

"Huh?" Arthur murmured and looked around. "Where is Paul?"

"It was there just now..." Before Eddie had finished speaking, he heard a greeting from behind him.

"Good morning, Lord."

Arthur looked back and saw Paul, the meticulous butler who was still well-dressed and tidy, came over with a smile, and said with a smile: "Good morning, Paul, are you looking for me?"

"Yes, Lord, the Christmas gifts I prepared for Dunsford Village in the afternoon are ready. Would you like to check?" Paul said with a smile.

"I don't worry about you doing things." Arthur was naturally very relieved of Paul's ability to do things, but he still said with a smile: "Let’s go, let’s see our Christmas carriage, be Santa Claus for the first time, and send gifts. It's really a bit novel."

As he said, he had to go out, and I heard Eddie yelling from behind: "It's cold outside, put on more clothes, etc..."

Arthur stopped and turned around to see Eddie took out a Christmas scarf from nowhere, walked over and stuffed it into his hand, and Arthur smiled warmly: "Thank you."

Eddie snorted, turned around and continued to direct people to decorate the Christmas tree.

And Arthur smiled and wrapped the scarf around his neck. Paul, the housekeeper on the side, looked at the warm scene of Arthur's brothers and sisters with great satisfaction, and followed Arthur's footsteps step by step and walked outside the castle.

Against the wind and snow, Arthur took a cold breath and walked into the stables quickly. He saw the open carriage filled with various gift boxes. He turned around and smiled at the butler Paul: "How many gifts are there?"

"Three hundred pieces. When we pass in the afternoon, we will use another truck to transfer the remaining gifts. After the gifts on the cart are distributed, we will add them. Lord, would you like to inform the management of Dunsford Village? ..."

"No, this time I was originally meant to surprise the Dunsford children. If I know in advance, what other surprises are there?"

Arthur stretched out his hand and patted the carriage, turned around and smiled at Paul and said, looking at the pile of gifts on the carriage, he said meaningfully: "A good reputation is more important than a good reputation!"

Butler Paul nodded his head seriously. He was very supportive of the young earl’s proposal to dress up as Santa Claus to send gifts to the children in Dunsford, the former territory of the Boleyn family. Although he no longer has jurisdiction and other territorial powers, The old people still have a certain feeling for the Bolin family.

The previous generation of Earl’s attitude towards Dunsford has left the Boleyn family with little influence there. The Boleyn family’s reputation is also declining. If the Boleyn family is to regain its glory, it must have a good one. reputation.

And a good reputation needs someone to spread. Undoubtedly, Arthur just wanted to start from Dunsford. As long as there is a group of people to praise from time to time, the reputation of the Boleyn family will spread far.

To put it plainly, it's just a show!

Not only did Arthur not reject the show, he believed that entrepreneurs who would not be able to show would definitely not become star entrepreneurs, let alone become legends.

The business world is actually a complete vanity fair. Any behavior, no matter what the name is, can ultimately be quantified into profit-related data and conclusions. This is the egg laid by the business spirit!

Trust, respect, and worship are the three realms recognized by society. Respect is a kind of recognition that is eager to be confirmed. It is the prerequisite for knowing that the two parties form a more close relationship.

The respect of the public and the target customer group means more connection and service possibilities. You must know that the public and public opinion together show a real influence on the business world.

And they can become star entrepreneurs because they are extremely successful in strategic planning and management. Their influence is the result of the pursuit of the mass media. In fact, many of the entrepreneurs take the initiative to do so.

Whether it is publishing a book, writing a biography, or speaking everywhere, these are all they are promoting their values ​​and social philosophy to the world, and they are shaping themselves as "ideal, pursuit, and responsible" entrepreneurs.

The starization of entrepreneurs not only spreads their corporate culture and values, but also belongs to advanced cultural marketing.We must know that the social influence of entrepreneurs is also a kind of corporate capital. In the era of globalization, it has become a core competitiveness.

It doesn’t cost much to be Santa Claus and give out Christmas gifts to the children, but you can easily gain the favor and respect of the residents of Dunsford without leaving a trace, and re-establish your influence and family influence there. It’s so simple, but yet again. Naturally, Arthur would not let go of the huge form of harvest.

"Clean up this afternoon, you two will go to Dunsford with me..."

At the lunch table, Arthur said to Eddie and Edmond who were sitting on either side of him while cutting the steak with a knife.

Eddie, who was eating delicious food and watching the wonderful Christmas advertisement on TV, turned his head back and said, "If there is media, I will go. If there is no media, it will be you."

When Arthur heard this, he was really dumbfounded. He shook his head helplessly and said: "Notify the media, then it really becomes a show!"

"Idiot, this is the age of self-media, with mobile phones, are you still afraid that no one will report?" Edmond looked at Eddie opposite with contempt and mocked.

Eddie picked up a piece of bread and threw it on Edmond's face very accurately, "Shut up, you idiot."

"Sheet, you..."

"Ding Ding—"

Seeing another war of chaos about to break out, Arthur's helpless dining fork tapped the wine glass twice, making a crisp sound, glaring at Eddie and Edmond respectively, and said coldly, "Don't mess up. For my lunch!"

Edmond gave Eddie angrily, and said to Eddie silently, "You wait for me!"

Arthur picked up the red wine glass, took a sip, and put down the wine glass while deciding to say: "In the afternoon, you must all go. This is the collective action of the Bolling family. Since you want to enjoy the benefits that the family gives you, you must maintain the family. Interests!"

"Humph!" Eddie snorted proudly, acquiescing to Arthur's decision.

"I refuse to wear a beard, it looks too stupid that way, I don't want to be laughed at by my classmates..." Edmund said with a depressed expression.

Arthur said helplessly: "Whatever you want."