I am a nobleman in England

"...Comeback, ba, ba, ba, ba..."

"puff--"

"Puff-cough cough cough..."

I heard the brainwashing divine song over and over again, and the junk advertisements on TV made Eddie and Edmond, who had been looking forward to it, stunned.

On the TV, a pixel bird kept jumping and flying in the middle of the screen. On both sides of the screen, Justin Bieber and Taylor Swift swayed awkwardly in a retro disco against a cartoon background, singing simple The lyrics of the brainwashing divine tune, the entire advertisement gives people a shoddy advertising feel in the 1980s.

"Puff! Hahaha... OK, OK, it's so funny, haha." Watching the TV commercial of "Flappybird" which is completely spoof, Justin Bieber and Taylor hurriedly danced and looked constipated. Arthur smiled very happily, and even more pleasantly spoofed.

"Ahem, Shet, is this the Christmas ad you made us look forward to?" Edmund looked at Arthur with a constipated expression, a black line on his forehead, and glared at Arthur fiercely.

"Haha, isn't it funny? I wrote this song. It's brainwashing, haha." As he said, Arthur sang proudly.

"Idiot!" Eddie stretched out his hand to cover his face with an expression of irreverence.

"Idiot, this is a three million pounds Christmas advertisement? There is no such thing as you toss about money..." Edmund thought of the three million pounds investment that Arthur said before, it turned out to be such rubbish, and it was heartbroken. Dripping blood.

Every year, during the British Christmas season, major department stores and brands gather to launch their own Christmas advertisements. This is already the most anticipated national cultural event for the British every year.Advertising is warm and emotional, full of love.Most of the advertisements brought together multiple top big-name actors, directors, etc., and some even cost tens of millions of pounds.Every year, many viewers say: Why not make a movie with the money!

This time, the Divine Comedy ad that Arthur made was simply a prank to spoof the British people. It can no longer be described as a simple idiot!

"Hehe, our advertising focuses more on brand building than on specific effects." Arthur said with a smile on his face, "The relaxed and lively music and the colorful pictures make the audience naturally think of The style of this game. And you see, our new game... and the studio's LOGO. To be honest, after this ad is broadcast, have you remembered the music?"

"..." Eddie and Edmond rolled their eyes expressionlessly, and they were speechless for Arthur's behavior.

Arthur shook his head and laughed. "You don’t understand. As long as people can remember any factor in this advertisement, the advertising effect will be achieved. My game studio is a new company, but after today, people will be Keep in mind that as long as you hear this music, you will think of the game "Flappybird" and my game studio!"

To be honest, Arthur didn't feel bad about the cost of this advertisement at all, saying it was three million pounds. In fact, this also included the two endorsement fees for signing Justin Bieber and Taylor.

In fact, before filming this commercial, Justin and Taylor who got the plan refused, but in the end they shot it. After all, Arthur's endorsement fee of one million is not so easy to get!

Of course, this amount of money is not like buying high-priced goods, which can directly improve the quality of life for buyers, especially when it is compared with the "xing price ratio" super-high online advertising-outside From a human perspective, an inappropriate metaphor is like a daytime firework by Ren Xing.

"As a public media, any product can be advertised on TV. As long as the advertiser can afford enough money, even tens of millions of dollars in all advertising cases are not a big deal. Number.

However, mobile games have always existed in the subconscious minds of the public and the game industry with the stereotypes of small patterns, small costs, and short life cycles. When it appeared on the TV media whose cost is calculated in seconds, this contrast is hard to resist. Audiences who are accustomed to advertising in traditional industries have a strange feeling.

Faced with such a "big buck", I am afraid that even the most conservative people will change their understanding of mobile games.You said, will it leave a deep impression on people, let alone add this brainwashing divine comedy, honestly, spending this little money to achieve this kind of effect is absolutely worth it!Arthur raised his eyebrows proudly, and took a sip from his glass.

Of course, for Arthur, his preference for TV advertising is not just about being effective.TV can help him find more potential mobile game users.

In the UK, although not everyone uses a computer that can be used to play games, or a more hardcore game console, everyone has a mobile phone.After watching the advertisement, people can spend a few minutes to download an App on their mobile phone, at almost no cost, which means that the advertising conversion efficiency may be higher.

At the same time, for those game lovers who are picky and watch a lot of games, housewives or office workers who want to relax in front of TV are the real targets Arthur targeted this time.They have a lot of fragmented time to spend on "Flappybird" and "Fruit Knight", and they are not very demanding on the game, which means that it is easier for them to spend money on these lightweight games, not to mention One of the two games Arthur advertised is completely free.

This is also the reason why netizens always see boring and low-level mobile game advertisements when watching videos on the Internet. These advertisements are for everyone to see. As long as enough people are seen, there will always be some who are free and rich. People who are not picky pay for these games...

After all, for mobile game products, the number of users is particularly important, and the advertising cost of each user has become a MIN number for mobile game companies.In the JING quasi-delivery, the coverage is wider, the online advertisements that can be downloaded by one click and the widespread delivery, the coverage of the population and the user have a low overlap, and the need to search and download TV advertisements is obviously more suitable. From this In fact, mobile games, or all Internet products, should be advertised on the Internet.

However, above the level of product promotion, there is still a need to "build a brand".The true value of TV advertising actually lies in the process of building a brand and enhancing product recognition.

Of course, game products are not suitable for advertising throughout the day. The best choice is to play in popular programs and popular time periods. However, this will also put more pressure on the studio in terms of bidding and price. The required cost is much higher than online advertising and traditional marketing.

Therefore, Arthur directly chose the British favorite and most anticipated Christmas advertising time. Although it will cost a lot of money, the publicity effect can definitely be maximized, but it must stand out from the many well-made Christmas advertisements. Only the sword went slant forward, surprisingly won!

After that, a sand sculpture game advertisement featuring celebrity dance, brainwashing divine song and pixel graphics was born...

"...Comeback, ba, ba, ba, ba..."

In the car that rushed to Dunsford in the afternoon, Eddie dressed in Santa Claus costume looked bored at the snow scene outside the window, humming unconsciously, and suddenly the car became deadly silent.

Eddie looked at Arthur with a suffocated smile and Edmond with a speechless face with a little shame, and said in anger into anger: "Damn, this song is really brainwashing!"

"Haha, what am I talking about? This shows that this ad was successful!" Arthur laughed happily.

"Okay, you won!" Edmond looked at Eddie helplessly, took out fifty pounds from his pocket and handed it to Arthur, a bit unwilling to complain to Eddie: I haven’t found your memory so good!"

"Go to die--" Eddie grabbed Edmond by the hair in anger, and kicked Arthur viciously, looking like he was going to eat people.