I am a nobleman in England
Chapter 340
"Boss, what do you think of the suggestion Watt made before?"
When the others left the meeting room happily discussing, and only Edward was left in the video, Edward asked with a serious expression.
"Console game?"
After Arthur asked rhetorically, his brow furrowed for a moment, and then he shook his head firmly and said: "We only focus on making mobile games. Although the console game market is very you, it has the potential of mobile games. Compared to that, it’s still too small!"
"Boss, according to the data of the market research company, in 2009, the amount of money spent on video games by the British was 1.73 billion pounds. According to figures from the British Film Association, the box office of British movies in the same period was 1 billion pounds. DVD and Blu-ray The film’s sales amounted to 198 million pounds, which together is still 500 million pounds less than the video game industry.
According to statistics, the number of game consoles in the UK in 2008 was 13.5 million, which surged to more than 25 million in 2009, which is equivalent to one in 90% of households in the UK.Exceeds the penetration rate of computers.
The total number of players in the UK is approximately 34.7 million, making it the fifth largest gaming market in the world, and its annual sales are only lagging behind that of Germany and Bald Eagle.Seventy-one percent of British players choose to play terminal games on TV screens, and their number is the second in the world, just behind France.
Console games are very popular in Europe, and we can't ignore this market!"
When I heard that the boss was going to give up the console game market, Edward was a little anxious. Since he wanted to treat video games as his future career, he would naturally not be without ambitions. Giant companies in the industry such as EA, Ubisoft, and Nintendo are what he wants to catch aims.
But if you really only make mobile games, in Edward's view, it is undoubtedly a big cake.You know, in the gaming world, console games are the pinnacle, and PC online games and mobile games will be a little later!
Arthur fully understands Edward’s attitude. However, he still will not change his decision. Not only is the development cycle of console games too long and the investment is huge, but more importantly, with the popularization of smart phones, mobile phones are becoming more popular all over the world. The general merchandise volume has reached a terrible point, and with the rapid advancement of mobile phone configuration, later smartphones have also reached the point of playing higher-level games.
Therefore, instead of spending manpower and financial resources to build a host game development team from scratch, it is better to focus on the development of mobile games and make mobile game masterpieces.
Although mobile games have not been developed for a few years, due to the limitations of mobile phones, the quality of mobile games is naturally poor, and there is no way to compare with masterpieces of console games.
However, when console games are becoming saturated in the global market, it is really unnecessary to enter this market and those giants rush to eat. Besides, the emergence of smart phones has already shifted the attention of many game manufacturers.Starting with Plants vs. Zombies and Angry Birds, in fact, the real smartphone game market has already begun.
The future will be the "big mobile game era"!
Of course, the most important thing is that the overall profitability of mobile games is higher than that of consoles and PCs, and the enthusiasm of players is also higher.
"Edward, if I remember correctly, in the UK game market, the largest share is in social casual web games, followed by TVs and terminals. Over 60% of players will pay for games or Buying game currency in the game is the third most expensive in the world. Germany and Canada are the first and second, right?"
Arthur asked with a smile, but before Edward could answer, he continued: "The production and development cycle of console games is too long. For our number one player studio, it’s a bit outweigh the gains. I think the most important thing for us now is. , It is necessary to develop "Talking John Cat" as soon as possible.
This is a product that can truly occupy the social casual game market. It will not be worse than any console game, and will even be more popular with players of different ages."
Edward was a little disappointed when he heard the boss’s decision. He did not conceal his disappointment, but he still listened to the boss’s decision and said: "I understand, boss, I will focus on the next period of time. The development progress of "Talking John Cat".
However, I still believe that we cannot completely give up the console game market. After all, in terms of game consumption values, the proportion of console games is still the highest, and the per capita consumption is five times that of mobile games. The main buyers of console games are concentrated in North America and Western Europe, and PC and mobile game paying users are mainly from the Asia-Pacific region..."
"Hehe, I understand all of this. In fact, I have not completely given up on the console game market. It's just that our studio has just emerged, and there is not so much manpower and financial resources to take care of the development of other game types. You are better than me. Clearer."
Arthur smiled and soothed, eyes shining with brilliance, and continued: "Actually, there is no way to have the best of both worlds..."
Upon hearing this, Edward's eyes lit up, looking expectantly at the boss in the video window, waiting for the boss to solve the mystery.
"After making our studio stronger and bigger, we will acquire other console game studios to complete the corner overtaking!" Arthur smiled slyly.
After hearing this, Edward couldn't help but shook his head and laughed, but the gaze in his eyes became more determined, and he said confidently: "Don't worry, boss, this day will not be too far!"
"Haha, I look forward to seeing this day come!" Arthur smiled brightly and encouraged him. He liked Edward's career ambitions, so that he would be motivated to run forward and earn more. profit.
At the end of the video conference, Arthur stood in front of the floor-to-ceiling window, stretched his waist and watched the sky darken outside the window, the snow fluttering, the white world was the same color, and the snow in the capital was indeed beautiful.
At about 6:30, Wu Qiang visited again and invited Arthur to have dinner with him. This time, instead of eating Man Han Banquet, Tan Jiacai, he took the car to the front door again.
"There are three must-eats when you come to Beijing. Roast duck, Donglaishun and Daoxiangcun pastries. It’s cold and you want to eat hotpot mutton! And mutton, Donglaishun’s most authentic, was founded in 1903 and is now a century-old restaurant. ."
The group got out of the car and stood in front of Donglaishun Fanzhuang. Wu Qiang pointed to the plaque and smiled and introduced Arthur.
"I've been admiring my name for a long time." Arthur said with a smile looking at the plaque.
"Oh? I must have heard what Miss Jiang said." Wu Qiang stretched out his hand and invited Arthur to go first, and then walked into Dong Laishun side by side, laughing and teasing.
"No, I heard before I knew her. When I was in middle school, I had a roommate from the Celestial Dynasty. He told me a lot about the culture of the Celestial Dynasty. He once told me how much lamb is cooked here. good to eat."
"Oh? You still have a roommate from a classmate from the Celestial Empire? No wonder..." Wu Qiang said suddenly.
"Hehe, my classmate is a standard gourmet. We get along very well. Later, when he went to college in the United States, he broke contact. However, I still remember his biggest wish is to eat everything... Arthur pretended to frown and thought, and then said without seeming to remember: "Then, what is it called, is that kind of office in the capital?"
"Are you going to tell me to do it?" Wu Qiang reacted immediately.
"Yes, yes, that's the term. He said that if he can eat all the specialty dishes in all the offices, then it will be a major achievement in his life." Arthur suddenly nodded and said.
"Haha, you classmate, really..." Wu Qiang shook his head and laughed. He didn't say that the other party was a foodie. After all, the word foodie is a little derogatory. If he evaluates Arthur's friends like this, it will inevitably be unpleasant.
"Why, is it difficult to do it? I mean to eat all the specialties of the offices." Arthur asked curiously.
"Hehe, it's not difficult, but it's not easy. To know about 60,000 families, eating one family per meal is not only financial resources, but also time, haha..." Wu Qiang smiled jokingly.