I am a nobleman in England

Arthur Yifan's local newspaper is an asset and a business.But with lower prices, it can even become the only local service provider and reduce excessive competition.The explanation of 'makes the members of the advisory group in the meeting room's eyes light up.

Exclusive business is good business, because whether the customer is happy or not, the power of choice is not in the hands of the customer!

"Paper media is dying, and even the transformation of paper media, which has always been hotly discussed, is silent in the face of such a situation. It is like waiting for the tranquility before a storm, but it is quietly scary and quietly letting people helpless. ."

After listening to the boss’s explanation, Angela also saw a series of business opportunities. However, the risk of this investment was great. She still did not approve of Arthur’s risk of huge losses to invest in Xing newspapers.

Because in the opinion of her investment and financial adviser, Arthur’s wealth is not so much that he can throw coins at will according to his own ideas. There are fifty regional xing newspapers, even if one newspaper is worthless, it takes a lot to complete this plan. Ten million pounds.

Once the investment fails and loses tens of millions, although it will not hurt Arthur’s assets, the undefeated aura of Arthur, who is touted as an investment genius by the media, will disappear completely and even become a joke. .

In a word, in Angela's opinion, Arthur has not yet reached the level where he can spend money on Xing!

"Now is an era of information explosion. Since the launch of Apple's Crazy Phone, people can quickly and quickly receive all kinds of news, including news reports, through a smart phone.

The advantages of new media, such as timely xing, interactive xing, and extended xing, are unmatched by traditional media.Through the Internet and new media platforms, news articles can be delivered to the audience immediately, and newspapers need to go through the process of printing and selling, which is far less timely than new media reports.

Moreover, most of the news on the Internet is provided to the audience for free, which makes fewer and fewer people read the newspaper.Audiences are lost and advertising revenues also decrease, which is the main reason why newspapers have gone bankrupt and closed.

A very simple thing, everyone here, I am afraid that the time spent on TV sets, mobile phones, and game screens in the digital world should have taken up personal time. How many people will spend their time reading newspapers ?"

Angela looked around the people at the conference table for a week, and her opposition was still very persistent. When she looked at Arthur, the young boss, her face was serious and serious.

Hey--

Arthur couldn't help but sighed in his heart. It seems that to implement this plan, he still needs to persuade his own investment consultant. As I said before, although the boss of Arthur can completely ignore the opinions and feelings of his subordinates and give orders directly, Let them do things according to their own will, but that is undoubtedly inferior.

To put it bluntly, Angela’s advisory group members are a group of think tanks cultivated by Arthur, not a group of echo worms. People are talented, since they have always had their strengths and their weaknesses.Even if he can see the future, he is only seeing the general trend of the future, and when it comes to the details, he alone can't play it anyway.

It is impossible for him to cover everything and always ensure that the decision is correct. The acquisition of the regional xing newspaper is just an idea of ​​Arthur. It is a big question mark whether it can be as successful as he imagined to be implemented to the end.

To put it bluntly, he has no bottom in his heart.He needs this group of consultants to help him investigate, improve and fill in the gaps, so Arthur smiled and said: "Well, let's use the data to speak. In this way, let's conduct market research first and check the existing regional newspapers. Perform data analysis to see if my idea has any investment value.

But you guys, the reality is that people are cheering at the decline of newspapers, but when you are on the subway, you will find that almost everyone is reading newspapers.This is also true."

After the meeting, Arthur called Angela into his office. The two sat opposite each other, holding coffee cups, and sipping fragrant hot coffee. Seeing Arthur put the coffee cup on the desk, Angie Ra Ya put down the coffee cup in her hand, waiting for the young boss to speak with a smile on her face.

"Angela, do you really think the paper media will completely die out?"

Angela shrugged, spread her hands, looked at Arthur and nodded and said: "Why not? Not adapting to the new competitive environment, the market is dull, the transformation is unsuccessful, is it normal to die?

I know what you want to say, boss. Indeed, there are still many people who like to read newspapers, but you have overlooked one of the most important issues, that is, people who are used to getting free information on the Internet do not want to pay for it. A newspaper with outdated news!

A daily newspaper, published once a day, tells the story of the previous day.A weekly newspaper, which publishes one page a week, publishes the news of the week.Monthly magazine, a compilation of a month, recording the news of a month.No matter how quickly, you have to wait the next day.

Isn't this the shortcoming of paper media?In this fast-paced society where everything is emphasized first, and everything is time-sensitive, isn't this the biggest weakness of paper media?

A large number of outstanding journalists have left one after another, and many journalists have switched to online media.Internet media.Electronic publications.Even people from the media are new outlets, but they are strong competitors for paper media.

Moreover, the participation and interaction of paper media is far lower than that of new media.By the way, there is a bit of searching for xing, well, if I can, I can say a lot of reasons.

Boss, you must admit that a paper-based media with a history of hundreds of thousands of years is facing the impact of demise. There must be chong attacks from all walks of life, from all angles, and different degrees to make its position be shaken, even Facing collapse.

And now what we need to see is no longer just why it has been impacted, but how can this paper media that has been circulating for thousands of years continue to survive in the face of these impacts.

At this time of life and death, I don’t think joining it is a wise choice. It will only drag us into the quagmire. At the same time, it will make those who are also stuck in the quagmire and try their best to escape ashore and watch the excitement ridicule!"

"Hehe, what you said is correct, I admit it, but I also have a slightly different view. In my opinion, the dead is the newspaper, the living is the paper. Of course, the newspaper here refers to the newspaper office, or it is As an individual unit, paper refers to the media form of newspapers.

Angela, you know, there is not even a dead medium in this world!"Arthur looked at Angela with a smile on his face and said in a very certain tone.

And Angela froze for a moment, then she frowned and fell into contemplation, but Arthur didn’t let her think for too long, and continued: “What media will sooner or later be faced with the impact of new media. To find a new way of survival and reshape value with a new model.

For example, after the emergence of television and the Internet, radio is facing a temporary weakness, and it has rapidly risen because of its relationship with cars and traffic jams. Now in various cities in the UK, radio stations have the best life, with low cost, high income and high profits.(One more sentence here, who would have thought that the radio will be wiped out by the taxi app... All the drivers are not listening to the radio, they are going to take orders!)

Under the impact of movies, drama finds its own unique value on the stage.Similarly, under the suppression of television, many people have predicted that movies will die in the past few decades. However, movies have gained new life in movie theaters. With the viewing experience of visual and sound effects, the price of movies Very stable.

Therefore, the same is true for newspapers. Perhaps in the future, subscribing to newspapers is a sign of settlement. The future of newspapers is on the toilet. When the new generation of new media is suffering from cervical spondylosis, that is when newspapers are reborn...

Well, my imagination is limited, I can’t predict what kind of occasions the newspaper can meet in the future, what kind of people’s needs, and revitalize it, but the broadcasting industry in the early 1990s also never predicted. Over the radio will be reborn due to seemingly irrelevant traffic jams.

Therefore, from the historical perspective of the evolution and development of the media, newspapers will never die, they may change, and they are also changing.Angela, another important reason for acquiring these newspapers is that I need the right to speak and influence.

Look at News Corporation, look at Murdoch, hehe, it can even affect the results of the first Xiangxuan competition, those with ambitions and ambitions even need to please the old Tuao man who has a dirty mouth!"