I am a nobleman in England

"... Peterworth Town, have you heard that it is 160 kilometers northwest of London, with a population of more than 30,000. It is not very wealthy and the computer culture is very underdeveloped. If you want to read the news, you have to rely on local newspapers.

However, according to my understanding, since the only newspaper "Echo of Peterworth" fell, the town lacked channels for exchanging information and opinions, and the lives of people there have been affected a lot.

To understand the major events happening in the local area, you can only watch TV and listen to the radio. Most of these programs are provided by the BBC. For the locals, there are few and simple reports that are useful to them, and they cannot meet their needs.

Guess what tricks the local government used to solve this crisis?"

In the office, Arthur was holding coffee, said with a chuckle, while sipping the coffee in his cup.

"You can't distribute flyers!"

Angela raised her eyebrows slightly, guessing somewhat uncertainly.

"Haha, I didn't misunderstand the wrong person, you really guessed it, forcing the local ZF to choose the most primitive method to distribute flyers to solve the information crisis." Arthur put down the coffee cup, eyes filled with relief, clapped and laughed.

"This is too exaggerated?!" Angela looked at Arthur with some uncertainty and exclaimed.

Arthur shook his head and laughed. "It's not an exaggeration at all. This is just a microcosm of many towns in Britain."

Speaking of this, Arthur's expression became dignified and serious, and he looked at Angela and said: "You said, if the public opinion in these towns, the public opinion power that is gathered, is it large enough?

Then combine the network and use the local newspapers in the large, medium and small towns of the United Kingdom to lay out the outlets based on the town, and then establish a hub website platform to gather information from all the towns in the UK. You said that such a news website is customary in the UK. Are the younger generations of the Internet attractive?"

"It's completely an information network with towns as nodes, the organizational structure of Bald Eagle Bloomberg!"

Hearing this, Angela completely understood her boss's thoughts. Taking local newspapers as a point, connecting them into a network, these local newspaper sub-stations gather information and news to send to the news website of the main hub.

"Hehe, the key is that there is only one local newspaper in each town and town. This has formed a monopoly, a monopoly of information and public opinion guidance, to a certain extent, and the good use of it brings us not only economic value, you Say it!"

Arthur understands that in an era where the media is king, the mistakes of both celebrities and companies are extremely easy to be magnified infinitely under the magnifying glass of media and public opinion. Overwhelming negative reports will cause serious damage to celebrities, companies and brands. Damage.

Think about those cases where after being slandered by a sudden rumor, they were overwhelmed by negative reports, causing serious and irreparable losses. How could Arthur underestimate the power of media public opinion?

Either control media public opinion, or be controlled by media public opinion!

In a modern business society with advanced information, nothing spreads and spreads faster than bad news and crises.In the dissemination of crisis information, the media has played a role in determining public opinion, turning, rising, and ending. This is an era in which the media is king.

In an era when the media is king, there can be personal or corporate negative news without personal or corporate news, and without personal or corporate news, there can be news about competitors.

Arthur wants to have media power because he wants to guide the media, and the purpose is to constantly emphasize his personal and even his own good information in the industry, ZF, the public, and the media, so as to make him and his company's brand reputation. Be deeply rooted in the hearts of the people, so that his personal reputation and corporate brand influence surpass all competitors, and thereby reduce the risk of crisis reports.

At the same time, it can also serve as a crisis warning and comprehensively monitor media reports. Once a sign of public opinion that is unfavorable to individuals or companies is discovered, it has the strength and ability to quickly respond and counterattack, without being passively beaten.

In this regard, the old Mo of News Corporation is undoubtedly the most successful model!

However, Arthur also knew that he wanted to take a share of the mainstream media forces that had finished dividing the cake. It was very difficult and the competition was too fierce. That's why he would take another path to the curvilinear road of encircling the city.

Although this may take some time, once it is completed, no one can underestimate the media power in their hands. What's more, the current situation is that the acquisition of those local newspapers is almost the same as the ones that are bought for nothing. It's all expensive!

"Boss, I will ask people to collect the information and details of the major local xing newspapers in the UK, and filter them out to be valuable for you to choose from. At the same time, I suggest that if the boss, you really want to develop media power, then, the best The solution is to choose a mainstream newspaper with a long history for acquisition.

The main purpose is to get a sufficiently mature and talented management team. In this way, it will be much easier to build a media group."

Now that she wanted to understand the value and the boss' ambitions, Angela would naturally not object to it anymore, and she also put forward a very useful suggestion that made Arthur jump out of his mental dilemma.

Yes, forming a new management team from scratch, how can it be simple and easy to directly take over a management team that becomes SHU!

"You really need a major newspaper to act as your throat!" Arthur nodded and said.

"I will pay attention to the right target, you can rest assured." Angela smiled.

"Well, I'll leave it to you. By the way, has the olive oil company in Greece and the winery in Italy made any progress?" Arthur asked with a satisfied smile.

"People have been sent to the two countries to investigate and collect information, but the boss, why didn't the winery choose France? After all, they have a great reputation."

"Hehe, of course it is cheap, and Italy and Greece have experienced debt crises. Isn't it a good time to hunt down the bottom? The mortgage interest rate is so low, so naturally you have to make good use of it." Arthur leaned lazily on the boss chair. , Said with a smile.

Angela couldn't help but laugh after listening, and then chatted with Arthur about the future operation of red wine and olive oil. It was almost noon before Angela left Arthur's office.

Arthur stood up from the boss chair, raised his arms and stretched his body. He couldn't help but think of the "fake" sister Zhilin, with soft lines.Elegant temperament.Clear round eyes, oval face, honey-like jifu.Without the edge, everything is really just right.

"Hehe, whether you are true or not, since it was brought to my lips, I have no reason not to eat!"

After smilingly sitting back on the boss chair and dispelling those dreams from his mind for a while, he started serious work.

After leaving the UK for two weeks, although he was used to being a shopkeeper, he was not present for a short period of time, and his assets had no operational impact. However, there was no impact, which does not mean that Arthur himself could really ignore it. .

The daily briefings of various companies, the flow of large sums of money, changes in personnel positions, meeting minutes, etc., all need to be refilled by him himself.

Shopping malls are like battlefields, not only full of all kinds of intrigues and tricks, but also full of betrayal, so it is better to believe in yourself than in anyone!

Arthur looked through each document carefully, and when he saw the congratulatory letter from Langdon Publishing on the Bald Eagle side, Arthur showed a bright smile on his face.

"Fifty Shades of Gray" is really selling at an incredible speed.

In one month, 1.5 million copies were sold in North America, and more than 600,000 copies were sold in Germany, France, Spain, Brazil, and the Netherlands.Currently, the novel has been translated into many languages, including Thai, Hebrew, and Icelandic.Japanese, Korean and Traditional Chinese.

According to the data of my own publishing house, five hundred and forty million copies have been sold in the UK, which is definitely a crazy rhythm.

In addition to telling him the good news, this letter from Langdon Press is a reminder. Although the wording is very tact, the content of the whole article is undoubtedly not a reminder that he should strike while the iron is hot and take out the second book as soon as possible. The trend continues.

"Ha ha..."

Arthur refolded the letter from Langdon Press, shook his head and laughed twice. He hasn't figured out when to start writing the second part of "The Fifty Shades of Gray", but he was still worried about buying the local newspaper. Where did the money come from, now don’t worry, the royalties in this month alone have brought him more than 20 million U.S. dollars.

No wonder it is said that to build a super bestseller is to build a money printing machine!