I am a nobleman in England
Chapter 390 You Have No Choice!
"Of course, of course, boss, you are the youngest billionaire in the world. Just take out some pocket money and you can feed the newspaper. Hey, boss drink tea..."
Hearing Arthur's words, Jerry was completely relieved, and immediately put on a flattering face, and continued to pour water on Arthur very diligently, not forgetting to pat the horse P.
"Haha, you really are—"
Seeing Jerry's face, Arthur was dumbfounded and didn't know what to say.
"Okay, let's talk about the recent newspaper situation. I have also invested money, and the newspaper has also reformed. I always have to come up with some results to make me feel that my money is not in vain and the money I lost is worth it?"
"Ahem... Haha." Jerry Fuller laughed awkwardly again, then sat upright, and began to report to his young and rich Earl seriously.
"... Since it was changed to morning distribution and a series of promotion and marketing, the circulation has just rebounded to 100,000 copies. This is definitely an incredible achievement for Hampshire, which has a population of only over 900,000.
The "Fanse Sports" released every Saturday, according to your revision requirements, the new elements added, indeed received the fans' love and pursuit, especially the football baby, Ji Li Hazel and Emily Shaw. The issue was sold out of stock, and we had to print 10,000 copies...
The number of real-name registrations on the newspaper’s website has exceeded 30,000, and from these 30,000 registered users, we have received 100,000 news and used more than 1,000 valuable local news.
The number of daily visits to the website has exceeded 300,000, and the total number of visits is approaching 20 million. All the advertising spaces on the website have been sold, bringing a total of 3.5 million pounds in advertising expenses to the newspaper..."
"Well, to be honest, when I saw these data, I really couldn't understand why I was still losing money..." Arthur said with helpless emotion.
"There is no way, our expenses are also big. The subscription discount activities not only make no money, but also subsidize the stars, celebrities and models invited by the magazine, not only the round-trip travel expenses, accommodation expenses, catering expenses, makeup artists, stylists, etc. It costs money on all aspects.
However, the effect is also very significant. Now our "Fanse Sports" sales in the UK have also risen sharply, and our influence has also been greatly improved. I believe that it will not be long before the magazine's popularity and influence will surpass "442" , The authority of our year-end selection list last year surpassed "442", which was widely recognized by the public and reprinted and reported by major media."
Speaking of pride, the smile on Jerry's face became very bright.
"Haha, that's good." Arthur naturally hopes that he has a professional and authoritative magazine under his banner. You must know that the more professional and authoritative, the stronger the guidance of public opinion and the more it can influence people.
"Aren't you nervous, the purpose of my'sudden' arrival this time?"
Hearing the tone of his boss focusing on the word'sudden', Jerry chuckled a little embarrassingly, his eyes brightly waiting for Arthur to reveal the answer.
"The purpose of my visit this time is indeed related to the issue we discussed earlier, which is the demise of the paper media. In this regard, my opinion is very clear. The paper media will not die, but it will be eliminated. Those low-end newspapers are doomed It will disappear, but the best in the newspaper industry will be more authoritative and better under the stimulus of the crisis.
But in the end it will be niche, just like broadcasting in the past. It may be a bit inaccurate to say that, after all, broadcasting nowadays is very good.
It must be admitted that a series of advantages such as fast network transmission and low cost crush paper media.However, in my opinion, the formal, strict, and depth of newspaper information is not available on the Internet.
In view of reality, more information on the Internet is entertainment rather than formal. It is full of various information. The real and the fake are all woven together, making it impossible to distinguish between the real and the fake.
Browsing the Internet, you can find that what is replaced by the Internet is not newspapers, but the entertainment and advertising content in newspapers.A large number of them appear on the Internet.
At the beginning, the reason why I didn't sell or suspend the publication of Echo, which lost money every year, was to see if the idea in my mind was feasible.
Now the facts have proved that it is undoubtedly feasible, that is, the regional xing newspaper can not only survive, but also can live very well, as long as you catch a little bit and insist on serving local readers.
I have to compliment you here. You can think of reporting on various local bars, ye shop features and other content that young people are interested in, attracting young people to look for fun places and projects from our "Echo". This is definitely a golden idea."Arthur didn't hesitate to praise himself, which made the smile on Jerry's face brighter.
"So, boss, what do you mean..."
"I mean, since we have become the only regional xing newspaper in Hampshire, then I think there is no need for xing newspapers in other regions of Hampshire. I plan to annex other tabloid newspapers in the county. I want Hampshire to have only one voice, and that is the voice of The Echo!"
Arthur looked sharply and brightly at Jerry Fuller, who was full of consternation after hearing the news.
"Boss, are you serious?" Jerry Fuller was already excited. To be honest, he is really like riding a roller coaster now. He never thought that his boss was going to buy a newspaper in the county, a voice , My goodness, happiness came too suddenly!
"Of course I am serious. This is just the beginning. Next, I will acquire more regional newspapers. However, I think it is better to start from my base camp Hampshire. After all, here, we already have Powerful advantage.
After integrating the newspapers in Hampshire and consolidating our position, we are slowly expanding to nearby counties. My ultimate goal is to have a local newspaper in all major cities and towns in the UK. I want to have my influence and voice. Infiltrate every corner of the UK!"
Arthur did not shy away from speaking out his ambitions, which also made Jerry Fuller completely excited. To be honest, if his boss really wants to do this, he can definitely do it. After all, Lord Earl does not lack pounds. of.
"Boss, don’t need much. As long as we can control a hundred local xing newspapers, not to talk about guiding public opinion so far away, profitability alone can be guaranteed. If our echo report really becomes the only voice in Hampshire, then I can follow You guarantee that not only will you not lose, but you will definitely make a profit!
Because people have no other choice but to choose us!"Jerry Fuller said excitedly.