I am a nobleman in England

Arthur discovered that whether it is looking for investors or people who meet with banks, making money for projects, they must brag, of course, they can't brag.

Some people say that the biggest Niu Thirteen is probably the Niu Thirteen that you had blown back then has been realized.

Indeed, I have to say that there are a group of people in this world, and they are no different from ordinary people.Their biggest shortcoming is to brag thirteen, and their greatest advantage is that all the bragging thirteen have been realized...

In fact, when everyone is bragging, they are more or less believing that one day they can really achieve it.Looking at it from another angle, these awesome blurts are actually everyone's dream.

The difference is that some people finally achieve these thirteenths, while others can only brag thirteenth for a lifetime...

So, don’t be afraid to brag in public, what you have to think about is how to achieve it!

Anyway, under the scrutiny of a group of people from Barclays Bank, Arthur was full of self-confidence and bragged, drawing the pie of the world's largest cinema chain, but he was actually quite tired...

I have to say that bragging is an individual effort. The vital capacity needs to be enough to avoid discouragement. It is also a technical task. The strength is not too big or not to break the cowhide. Well, Arthur is not too shameless, and there is a little conscience, although it is bragging , But he is really going to acquire the largest cinema chain in Europe after all. As long as the money is in place, he can fulfill this dream.

As long as the acquisition is successfully completed, this will not be "braggering", but true!So ah, the bull still has to brag, what if it happens?

"... Film production, publicity, theaters and theaters have become an indispensable part of the film industry chain. If you compare a movie to a feast, then the producer "makes" and does this. The chef of the Dao Feast is in his control of the taste, and the master "announcement" is the promoter of the Dao Feast, attracting more diners to patronize.

The main "platoon" of the theater serves as a waiter to present this feast to the diners, and the theater is the main "product", providing a place for diners to taste this feast."

Arthur smiled calmly and confidently from start to finish. While talking openly, he gracefully held up the coffee cup in front of him, pausing one less, and after taking a sip, put down the coffee cup and continued to brainwash the people at Barclays Bank.

"As we all know, the final revenue of a movie comes from the box office. It ranges from tens of thousands to more than one billion, which are all accumulated by the audiences. The division of labor in the industry chain determines the flow of each ticket.

The core of the theater chain is to have the qualification license for film distribution.It means to rely on theaters and supply films as a link. A simple understanding of theaters is an organization that manages the following theaters it includes.

Similar to a fast-food franchise, a cinema is like a fast food restaurant, and a cinema is like a brand, but the cinema brand is only responsible for the distribution of movies, not the specific operations.Cinemas are essentially asset-light operations and qualified operations.You can get about 7% of the total box office of a movie.

Cinema and theater are two concepts, and most people confuse theater and theater.Cinemas are an asset-heavy operation model. All aspects of the cinema, including design, expansion, construction, transformation, operation, technology, equipment, and screening, need to be completed.

It can be said that cinema is the most terminal and most important link in the entire industry chain.What users are exposed to in the actual movie watching is the final effect presented by the theater!

Cinemas also occupies the most important part of the industry chain. Cinemas take 50% of the box office revenue.The theater arranges films for its own theaters. The better the quality and the larger the number of films arranged, the box office will naturally not be bad.

My target Odeon Group has 244 cinemas operating in the UK and Europe with a total of 2,200 screens.As the largest cinema chain in Europe, as long as I acquire it, I will use it as a fulcrum, and then carry out a series of mergers and acquisitions to expand the market to Central and Eastern European countries. When we stabilize our market and position in Europe, we can enter North America. market.

British movies have long been overwhelmed by Hollywood movies, but we can find some face from the lineup and box office, as long as the number of our screens exceeds 5,000 yuan, or even more, then, our voice and influence , Any Hollywood company will have to accept our rules!"

At the end of Arthur's speech, his eyes became extremely bright and sharp, and the whole person exuded a strong confidence, which made the people at Barclays Bank on the opposite side slightly moved. Well, the main thing is that Arthur said "make rules". Let the representatives of Barclays Bank have a strong interest.

Everyone knows that monopolistic business is the best and most profitable. If Arthur can really build the world’s largest cinema company through capital operations and mergers and acquisitions, then everything Arthur is talking about now has great The possibility becomes reality.

Hollywood's film industry is not only developed but also powerful, not to mention its cultural output. In terms of market and economy alone, Hollywood movies have almost occupied most of the world's market share. This benefit is really very attractive.

David Wright, the vice president of Barclays Bank, looked at the information about the Odeon Group in his hand, slightly squinted his eyes, pondered for a while, raised his head and smiled at Arthur and said, "Your Excellency Bolin, your plan It is indeed very attractive. As a good partner, we are willing to support you in fulfilling this great ideal..."

"Haha, thank you, but this requires a lot of money!" Arthur smiled and said with David Wright looking at each other.

"Oh? How much money do you need?" David Wright asked with a smile looking at the valuation of the assets of Odeon Group in his hand.

"At least three billion dollars!" With a faint smile, Arthur Lion said a number that stunned everyone in the conference room. Even Angela, an investment consultant in Arthur's financial management, looked at him with surprise.

"Ahem... Your Excellency Bolin, O'Dion's asset valuation..." David Wright almost spit out a mouthful of old blood and said helplessly with a smile at Arthur.

"Hehe, I'm talking about at least 3 billion U.S. dollars, but it's not just Odeon Group. To be honest, if I only buy Odeon Group, I don't need to trouble your bank at all. The cash in my hand is enough to complete the acquisition ." Arthur smiled confidently and calmly. Amid the suspicious expressions of everyone, Arthur continued.

"My goal is to become the world's largest theater operator. Naturally, it will not just be the acquisition of Odeon. It is just the first step in my ambition to expand worldwide. My ultimate goal is to occupy the world in ten years. Twenty percent of the movie's box office.

Recently, I will go to the United States. North America is the world’s largest box office market. It is the place to be contended. Affected by the economic crisis, as the prosperity index of the US film market declines and people’s viewing habits change, the theaters and theaters there Life is very difficult.

It is because of the dire straits and the low value period, I am going to choose one!"

Everyone was stunned, but there were also frowns, and David Wright questioned: "Will this be too radical? Acquisition is easy, but digestion is not that easy, whether it is restructuring, management, or profitability. Under the sluggish American film industry, will this acquisition be profitable, or will there be "snake swallowing" indigestion?"

Arthur smiled and didn't avoid the other's sharp question.Instead, he smiled and said: "The acquisition of theater chains in North America is only the first step in internationalization. Whether we can make a profit can not just look at our eyes. If we establish contact channels with the information flow and talent flow of the world's major economies, it may appear. New profit growth point.

As for indigestion, hehe, then slowly digest, adjust personnel, and carry out reforms. It is time to split up and sell off. It is not difficult to make a profit, what do you think?"

When Arthur said these words, the expressions of the people present could not help but changed slightly, and their hearts were chilled. Looking at the smiling, confident young earl in front of him, there was a trace of awe.

Because the reform Arthur said is undoubtedly the butcher knife of layoffs. This is the easiest and most ruthless way.

Unbundling and selling in packages are undoubtedly the same for selling Ye Tian. This is the most common method of brutal acquisition and the most criticized vicious method of extracting the final value.

"As long as we have achieved scale and mastered a part of the right to speak, then we can negotiate with Hollywood production companies, and then we will be able to have a share in the field of film production..." Arthur said to everyone The expression was all in his eyes, but he didn't care, but continued with a smile.

Regarding the things after the acquisition, Arthur just said to reassure the bank. If he is really pursuing short-term profits in an squeezing manner, unless he really wants to play a short and quick cash out.

"Your Excellency Bolin, we are very willing to support you in completing this big plan. However, we believe that it is more secure to achieve step by step. We can sign the contract now by acquiring the funds of Odeon Group..."

David Wright pondered and looked at Arthur with a smile and said, "As for the goal of North America, if you make a decision, we will stand by your side and support you at any time, how about?"

Hearing what the other party said, Arthur pretended to think about it, then smiled and said, "Well, it should be done step by step. Let’s start with O'Dion. I will reserve a seat for you in the negotiation team. , Participate in the acquisition all the way, if the acquisition is successful, I will also give you a seat in the management of the company to supervise, this is my sincerity!"

"Haha, thank you, happy cooperation!" David Wright smiled when he heard Arthur's words. You know, the most worried thing about the lending bank is that the other party has taken the money and spent it, playing with the bank's supervision, but he did not expect Arthur to take the initiative. , So that the cooperation between the two sides will reduce a lot of suspicion.

"Happy cooperation!" Arthur shook hands with each other with a bright smile.