I am a nobleman in England

"I read the report that the creativity of INS came from you. I am curious. In fact, the outside world is also very curious. How can a tool like Instagram attract 10 million users in such a short period of time? Especially if there are less than 100 employees. The source of motivation for serving millions of users and why people are addicted to it?"

Speaking of the extremely popular INS at the moment, Amanda looked at Arthur who was smiling with curiosity and a trace of admiration, and asked him the secret of success.

"Yes, now everyone is looking for answers to the success of INS, but so far I haven't seen any convincing explanation. Why don't you, the founder, give us these two INS loyal users an answer?"

Lydia also looked at Arthur with curiosity and expectation, smiling and joking: "This won't make you embarrassed, right?"

"Haha, what's the problem with this." Arthur took a sip of champagne, smiled brightly, and pretended to be calm but very pretentious and said: "Actually, in my opinion, the photo wall Its success is not an accident, because it follows some simple rules like the more successful Facebook, finds potential opportunities, and makes the product very simple.

Well, how do you tell it specifically?..Let’s put it this way, there are so many people all over the world writing code, but only a few people can successfully match the code written by people with the user’s mind. You must know that especially when the product involves changes in the user’s behavior, the matching mental model will do more with less .

We do not have a thorough understanding of how people behave, at least not as much as we expected.This is not our designer’s own problem. The problem comes from the traditional theories and models of human psychology. In the real world, the methods we learn rarely help people design behavior-changing products.

For a long time, traditional product design only requires that it function well, meet the needs of users, and that users love it.However, my goal is to design for changing behavior, which means that the design goal is to help users do what they want, but has been unable to achieve.

How can a design that changes behavior be achieved?"Speaking of this, Arthur smiled at the two sisters who were listening very attentively, pointed to his head, and continued: "We must first understand how the brain makes decisions, and how the decision-making process affects behavior changes, and then Discover the correct behavior that leads to the change, and design goals for you and users, design around this key behavior, analyze the results carefully, and improve the impact of the product.

There are many successful examples, such as Apple’s Crazy Phone, Facebook and so on...And this is often the innovation of advanced technology and interactive behavior.Of course, changing the user's behavior is intended to help users discover potential behaviors, not to "create" them."

Seeing the sisters, Amanda and Lydia, with a serious expression and a nod of approval, Arthur couldn't help laughing in his heart, no matter if the two really understood or pretended to understand, His goals have been achieved.

Profession requires a professional performance. Sometimes, the more professional you perform, the more people will respect and admire you. It doesn’t matter whether the audience can understand it or not. After a big professional flicker, Xiaobai will only be full of eyes. Little star, shout out Sai Guy!

For example, Amanda added some admiration to Arthur's curious eyes.

To be honest, Arthur Boleyn, a billionaire British nobleman, has long been a concern in the entire New York celebrity daughter circle. For these celebrity daughters, Arthur, who is young and rich, with noble status, is definitely The most perfect golden turtle son-in-law.

The whole of New York's daughters of the right age have already started gearing up, wanting to take Arthur, the fifth diamond king, into the noble castle and become the true noble countess.

Arthur, who was staying by Sister Hearst and had a good chat, didn’t know. He concentrated on the attention of many people on the scene. Some ladies and daughters looked at the eyes of Sister Hearst, and they were full of variety. Envy and resentment.

"You are too professional, but I finally understand why INS is so popular. You have satisfied the ideas and needs of our users, right?" Amanda's eyes shone with wisdom and looked at Arthur said.

"Hehe, yes, user experience is the key." Arthur looked at Amanda with admiration and approved.

"Hehe, since user experience is the key, can I make some suggestions?" Lydia raised her mouth, looking at Arthur with sly eyes in her eyes.

"Of course, any suggestions are welcome. INS is just on the road. It needs constant changes to keep going." Arthur said with a smile.

"The resolution, I have to say, the resolution of photos taken with a mobile phone is a bit low, why can't you upload photos from a digital camera?" Lydia asked, seemingly a little difficult.

"Haha, the resolution is indeed a defect of our software, but that is because it is limited by the hardware of the mobile phone. Under limited hardware conditions, the quality of photos taken with INS can be said to be perfect, especially for various filters. It can completely reach the same technical level as a digital SLR camera."

When Arthur heard that Lydia’s question was a flaw that users complained about, he couldn’t help but explain with a smile, “As for why the permission to upload photos taken by digital cameras is not allowed, I think the most tempting point of the photo wall is, Most of its photos are taken with i-crazy phones or other smart phones because it introduces equality.

In this way, you can see what kind of photos others can take under the same technical limitations.Sometimes the photography technology is determined by the equipment, and sometimes it has nothing to do with the equipment.Knowing that millions of people use the same cameras and apps to take photos with you will inspire you to find ways to take photos more creatively.Therefore, the combination of constraints, quality, and audience makes INS very popular."

"That's it!" Lydia was suddenly stunned when Arthur explained. The smile on Qiao's face became brighter, and the eyes looking at Arthur became brighter.

"Haha, having said so much, why don't we take a picture and post it on INS?" Amanda smiled like a flower, her beautiful eyes flickering at Arthur's suggestion.

"Good idea!" Lydia also agreed with her beautiful eyes.

"Haha, no problem." Taking a photo with the two ladies and sisters, Arthur would naturally not refuse. What's more, deep in his heart there is still the idea of ​​picking a flower, or making a circle.

"Crack—"

With the help of a waiter, the three stood together and took a group photo with their mobile phone. Lydia, who received the mobile phone from the waiter, raised the phone aloft and nestled on Arthur's shoulder naturally, again " With a click, I took a very intimate picture.

In this regard, Arthur only responded with a gentle smile, acting very gentlemanly, but Amanda did not do too much. After taking a separate group photo, Arthur sent out an invitation with a bright smile.

"Arthur, when are you free, I will take you to the Friends of Finn organization to get to know you, I think you will be very welcome to join."

"In the next few days, I will be free. After the 13th, I will become very busy. You also know that I just acquired the New Jersey Nets and I will start the draft soon, so I will become busy." Arthur said with a smile.

"Then tomorrow afternoon, how about it?"

"OK, no problem..." Arthur readily accepted.

Seeing the sweet and bright smile on her cousin's face, Lydia frowned slightly, but she quickly relaxed and returned to her smile.

In the following time, Arthur's humor made Amanda and Lydia laugh constantly, and the laughter of the three people made others pay more attention to the position of the three. At the same time, there are also many celebrities who are very generous. Step forward to meet Arthur and join in.

In the end, Arthur was surrounded by a cheerful small circle of seven or eight people. For these'monsters' who obviously wanted to tease themselves, Arthur was very elegant and decent. While taking care of everyone, It also highlights the closeness between himself and Sister Hirst.

"Tonight, are you too obvious? Did you really decide to shoot?"

At the end of the reception, on the car returning to Hearst Manor, Lydia frowned slightly, staring sharply at the changes in the expression of her sister beside her, and asked a little unhappy.

Amanda stretched out her hand to caress her blonde hair, looked at Lydia's pretty face with a smile, and said indifferently: "Such a good man, why don't I take action, and the so-called giant'princes' in New York In comparison, he is the real nobleman. I don't realize that he is very suitable for me in all aspects?

Why, do you want to dump your sweetheart male model and compete with me?"

Lydia narrowed her eyes, snorted, and sneered: "The inheritance of the Hearst family is not so easy!"

"Hey, I don't think his ability to create wealth and future industries will be less than that of the Hearst Group!" Amanda shot back with a smile, and then stretched out her hand to hold the somewhat angry Lydia's shoulder and raised her eyebrows with a smile: "We are in the same group, you should help me, besides, my chance of success is much higher than yours, isn't it?"

Lydia rolled her eyes angrily, shook her shoulders to break away from Amanda's embrace, but failed, and said with a sneer: "He has a girlfriend now."

"Cut, that little girl from Tennessee? Don't be kidding. Everyone knows that this young and gold earl is just for fun, countess, really not everyone can sit down!" Amanda was a little arrogant! Said mockingly.

"I'm serious this time. Even the nouveau riche daughter can change his beliefs for the so-called rich second-generation business rookie. Why can't I take the initiative to catch this real diamond man?

Countess, hehe, don't you think it suits me?"