Industrial empire
Chapter 118 New Car Conference
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In the face of the cold eyes of the boss, Zhouke Wen did not retreat: "Boss, I think, you do this, too adventure, too radical!"
Please think twice!
Lin Feng Shen Sheng said: "Zhou Kewen comrade, you have to understand, I am the boss of Jiang Automatic, here I said!
"Yes, you are boss, but Jiang Auto is not yours!"
Jiangqi has so many employees, once closed, everyone will lose business!
Zhou Kewen's neck, risking the danger of the boss, said in the words, "I am the general manager, I must not only be responsible for you, but also to be responsible for the entire company!
Lin Feng haha laughed and said: "Comrade K Wen, only I, can endure your direct temper!
"Boss, you are not angry?"
Zhouke Wenyi.
"I am not angry, but I will not change my decision.
"Boss!
This advertisement really has problems, you think, there is no star endorsement, who look? The second no new car, others don't know if we launch a new car.
What is the meaning? It's better not to!
"Comrade K Wen, do you usually watch TV?"
"watch.
"What advertises are you impressed with you?"
"This, I didn't pay attention."
"Which product do you remember which star endorse? Which star endorseful product has you purchased?"
"I bought something, only buy it, no matter who endorse."
"Oh, this is right, in this way, our car, find a star endorsement, is it meaningful? The star is sometimes efficient, today he is famous, maybe it will be over tomorrow.
Do we have to replace the endorsement star? "
"Hey? That is, an advertisement, used for a while, change it!
"The advertisement is changed, who can remember our brand? We have to build, it is a deep-encessful brand!
The results of it? The audience only remembered the endorsement of the year, but he didn't remember our brand.
"This is reasonable!
However, you see the world famous brand, which is not asking a star endorsement? As long as advertising is doing well, you can go deep into the hearts.
Lin Feng said: "Also, the star drugs, noise, fight, drunk driving, there are too many people, if you are unfortunate, please come to a stainful star endorsement, in the future, our brand will be implicated.
Car brand, different from other brands, we don't need how fancy, only need to be wide, use a simple and intuitive image, deep into the heart, let everyone remember this brand!
"Is the star effect not better?"
"This involves the problem of branded and publicity concept.
I am still in this kind, with a concise a few seconds, establish the image of this brand of Jiang Automatic!
"Boss, what you said, as if you do, I don't know if it is right.
How do this factory becomes this? Not the previous three-range pipelines.
"This factory is included in the Longteng Jianghai!
Above is a dragon totem, below is Jiangshui.
"I admit that this factory is much better than before.
Zhou Kewen helpless sigh, "However, for the advertising content, I still retain my own opinion.
I always think that you should ask the star to endorse, put the new car on the screen and show it to the audience.
"We have to meet each other, whoever persuades who.
The only way is to wait for the market's inspection.
do you think so? "
"Correct!
"The result of waiting for the market inspection!"
If this advertising is not good, I will consider replacement.
"Ok!
You are a boss, the big idea, you come to take it.
Zhouke Wen has done his responsibility, and it will not stick to it. "What is the meaning?"
"These four sounds, crisp and loud, implicit, constant, confidence, quality, technology!
"Then watch the anti- and effect after the broadcast!"
It is also too late to replace it now.
"Comrade Ke Wen, thank you for your understanding and support.
"Hey, you are a boss, I am working for you, you say this, I don't dare."
Lin Feng has a road: "For you to help me do things, your persistence is objected, it looks more meaningful.
You can't take care of my will, I will choose my good feeling, but you still choose to oppose me, see you loyal and interested in the company.
"Boss,"
Zhou Kevin is a little touched. "Du said that he is a confidant, you have this sentence, I must try my best to be energetic!
Lin Feng got up, holding his hand, shakes hard: "Comrade K Wen, we share!
On Friday night, CCTV and the national TV, almost played the publicity advertisement of Jiangqi at the same time.
Jiangqi's advertisements are only short few seconds, but Lin Feng does not hesitate to play, repeatedly play three times!
The same picture, the same advertisement, accompanied by the sound of gel, repeated three times, all-round occupation of the audience's hearing and visual.
On the screen of the star endorsement, there suddenly appeared such a small fresh alternative advertisement, and suddenly the attention of everyone.
Jiangqi, make you want!
These six-character slogans, soon, they are well known.
"Jiang Auto has made a scorpion?"
"Where can I buy a river car?" Jiang dynasty advertisement hit this, it seems to be heavy!
For the discussion of Jiangqi, it has four.
The audience is particularly interested in unknown things.
Jiangqi's new car has not come yet, the guessing and rumors of the outside world are already flying.
With the approach of the new car conference, Lin Feng appeared in the classroom, it is less and less.
Teaching teachers, most is one eye, close one eye, anyway, it is a graduation class, or you can save it.
This day, it is an important day for Jiangzhou!
The annual golden year of South China will be held in Jiangzhou!
This is the most grand auto show after the 11th Auto Show!
On this day, I said to Jiang Automatic, it is a good day!
Jiangqi's new car missed the 11th Auto Show, but he can't miss the golden year car show.
At this auto show, Jiang Auto will hold a new car conference.
Jiangqi invited a huge government team to come to help out.
Tang Chunqiang and other provinces and municipal leaders will attend this conference.
Lin Feng personally contact the Car Exhibition Organizing Committee, booking the most conspicuous booth, as Jiang Automatic new car release venue.
Unlike the advertisements of the media, in this conference, Lin Feng prepared a lot of gorgeous programs, and invited the sexual car model to help.
The new car is scheduled to start at 9:50 am.
On the booth, a new car was parked above, the body was wrapped in a silver car, only the bottom of the tire can be seen.
More than a dozen dressing, wearing a model of refreshing bikini, discrete the booth, and the interested.
The first hard battle of Jiangqi will start the first shot here!