Intelligent Industrial Empire

"Being a human being, you can't be too greedy. Mr. Jiang, 500 units are enough!" Yun Fei frowned.

Not afraid of opponents like gods, but teammates like pigs.

I really don’t know, just relying on Jiang Wanmeng’s IQ, how to calculate Sun Yansheng, a Chinese-American, back then.

The warehouse only had 150,000 VCDs in total, and 40,000 had been shopped in various shopping malls in one day. He was actually too few.

The most important thing to do now is not to bring all the products in the warehouse to the market and turn them into money, but to produce more products when the market demand is increasing, to occupy the market share as soon as possible, and to establish their own brand.

"Mr. Jiang, if you follow this trend, how long do you think the remaining 100,000 units in our warehouse can last?" Seeing Jiang Wanmeng staring at him in amazement, Yun Fei sighed. .

No wonder Wan Yan died so haggardly.

Obviously he has various advantages and cultivated the market to mature, but Hu Zhibiao's peaches were picked by Hu Zhibiao, who is still selling small electronic products.

Anyone who is not too dumb can gain a firm foothold when there are no competitors in the market.

"This..." Jiang Wanmeng looked at Yun Fei embarrassedly.

"I told you last month to prepare you, but you don’t believe what the company has left so much working capital for? The raw material warehouse is actually empty. During this time, our sales will increase. There will be a big improvement..." Yun Fei, who originally ran here to hide from leisure, found that she couldn't hide from leisure at all.

Jiang Wanmeng's execution is not good!

Sun Yansheng's character is too weak.

I really don’t know where these two people came from the courage to establish Wanyan Company. You must know that this is an investment of hundreds of millions!

"President Yun, this is something we did not do right, now things are like this, you see, can you..." Jiang Wanmeng was also a bachelor, and there was a problem in production, and he did not shirk anymore.

Solving the current problems is the most important thing.

Every time a unit is sold, the profit is close to three thousand, and no one will be too much.

It turned out that they didn't want to put all their wealth on the plan proposed by Yun Fei. They didn't believe this young man who bought 40% of their shares for 20 million.

The current market reaction has caused them to face the consequences of their disbelief.

The funds returned some time ago were all used by him as emergency liquidity. Not only that, he did not place orders with raw material suppliers. There are not many products in the warehouse. Based on the current market conditions, it is difficult to ensure a sufficient market. supply.

"Only this time, if there is another time, our cooperation will be over!" What we say now will not help, we can only place orders with the raw material suppliers. If the raw materials cannot keep up in a short time, Wanyan's production will fall into A full pause.

"President Yun, don't worry, there is absolutely no next time..." Jiang Wanmeng said to Yun Fei in a weird manner.

If it is not for profit, who wants to be grandchildren in front of such a young young man?

"Mr. Sun, we have reached the forefront of the world in VCD technology, but we must not stop our pace. We must accelerate our technical research and product performance improvement, otherwise, sooner or later, we will be given by those foreign household appliances companies. Eliminate..." For Sun Yansheng, Yun Fei didn't know what to say.

The core video compression and decoding technology of VCD players was born in his hands, but so far, his research has basically stalled, which makes Yun Fei very angry.

China is the only leading product in the home appliance consumer market. Because of its simple production, it is impossible to apply for patented technology. The technology access threshold is very low and there is no protection.For those foreign companies with strong technical strength, as long as they get product samples, they will be able to produce them soon with their strong technical strength.

Even the products produced by others have better performance and higher efficiency.

"Mr. Yun, this is the research plan of our technical department. Can you show it?" Since he failed to get his wish, Sun Yansheng also knew that he could only work harder, otherwise, his investment would really be paid. Not going back.

Especially the response of Wanyan VCD in the market these days has made him understand that Yunfei spent 20 million to buy 40% of their shares. Not only did they not lose money, they made money instead.

A good marketing idea in this era is very valuable.

"In terms of technology, you are an expert, and I am a non-professional person. As a user of Wanyan VCD, I have a mind. We must study a disc with a larger capacity than the current disc, which can play more pictures. For clear film and television works, it is not necessary to buy the copyrights of those film and entertainment companies. As long as we sell enough products, those film and entertainment companies will not let go of such a hugely profitable market."

For the upgraded version of VCD DVD, all countries will start to speed up the progress after VCD players in the Chinese market become popular.DVD has the characteristics of high density, high picture quality, high sound quality, high compatibility and high reliability.Although it is expensive, after entering the 21st century, it is gradually replacing the market capacity of VCD.

"Mr. Yun, we have also gone through in-depth market research on this point. In these three months, detailed market research has enabled us to have a detailed plan. That is to increase the recording density of our optical discs and increase the capacity of the discs, mainly... "Sun Yansheng talks about video compression and decoding technology.

However, even though Yun Fei knows that DVD is more advanced than VCD technology and has a broader market prospect, he does not know the detailed technology very well: "Mr. Sun, in terms of technology, don’t tell me. In this regard, You are an expert!"

Although it can be regarded as a technician, Yunfei's technology is in mechanical processing, not in household appliances!

In Fei City, he couldn't hide himself clean, but because of the many problems in the company, Yun Fei was annoyed.

By investing in Wanyan, I never thought about long-term development in this industry. It was just for the current few years to get enough research funding and strategic reserve funds for Jiuyi Heavy Industry.

Therefore, Yunfei will not directly intervene in the management of the company, even if there are problems.

At most, it was just a reminder to Jiang Wanmeng and Sun Yansheng.

As long as the company's production capacity can keep up, even if Wanyan's production workshop is messier than the garbage dump, Yunfei will not bother to manage it.

"What, do you plan to invest more than 200 million yuan in publicity funds in the mobile phone company within a year?" Li Lu felt that she was going crazy after receiving the publicity plan for herself by Yunfei.

Yes, she was crazy because of Yun Fei's amazing handwriting.

Not only did Li Lu feel that she was going crazy, but the third cheapest in Beijing also felt crazy.

The mobile phone hasn't been on the market yet, the price of nine thousand nine hundred and ninety-nine yuan a unit, originally made them crazy!

At present, sales in the entire Huadu, Shanghai Stock Exchange, and the capital city have not yet started. The several big kings of Xiangjiang have spent 14 million on advertising.Negotiations with several local TV stations on advertising time and advertising costs have not yet been completed. When a penny was not earned and more than 20 million yuan was spent on publicity, Yun Fei now proposes a year in the future. Investing 200 million in publicity funds, how can this not make people feel crazy?

"You are a lunatic!" Rao Ye Fei was very accomplished, and was also shocked by Yun Fei's such grandiose.

You know, these are all money!

Two hundred million, if they are allocated according to the equity, 44% of the three of them can be divided into 90 million!

How big is 90 million?

The per capita salary in this era is less than 300!

"It's not that I'm crazy, but the world is crazy!" Yun Fei said lightly.

"Xiaoyun, do you think about this matter again? Before the product is on the market, and you don't even know how the market is reacting, you propose to advertise on CCTV programs. Is this investment worthwhile?" Li Lu persuaded Yun Fei while flipping through Yun Fei's advertising plan.

Yunfei is the absolute controlling shareholder of Wheat Mobile. If he insists on going his own way, their minority shareholders will have nothing to do.

"The company hasn't even made a single cent in the money. The import of various parts and accessories has already spent tens of millions. In the early newspaper hype, outdoor advertising and celebrity advertising have also spent tens of millions. Although you have all contributed the money, you don't think that you don't use money as money like this?" Li Zhuang, who has long been relying on borrowing, has a deep sense of powerlessness.

If Yun Fei really does this, it at least means that they will not be able to get a penny of dividends within the next year.

All the money was invested in the purchase of the six Soviet-inverted Il-76 transport aircraft from the military and used it to exchange Yunfei for a 44% stake in the wheat mobile phone factory. There is not much money left. He was lost in Las Vegas.

"Xiaoyun, our current advertising methods are sufficient. Where can we advertise on CCTV? Many cities have not completed mobile signal transmission base stations. There is no need to advertise on CCTV programs now? , Is it necessary to have a budget of 35 million at a time?" Li Lu did not want to oppose Yunfei's strategic decision.

In the local channel advertising, even the prime time advertising costs are only several hundred thousand yuan. Yunfei actually plans to spend 35 million yuan on CCTV!

"With so much investment in advertising, what exactly do you want to achieve?" Luo Wei, who has never liked to participate in discussions, also frowned and asked Yun Fei.

Yun Fei's plan is too grand and too expensive.

Although they have no operational decision-making power in the wheat company, they also have the right to object.

"My goal is to become the standard king of CCTV's prime advertising time in the next year!" Yun Fei has been hesitating for a long time whether to make Wanyan the first standard king of CCTV or let the wheat mobile phone come. Won this honor.

Because the price of mobile phones is too high, many people basically can't afford it. Those who can afford it, but don't have time to watch TV. This thing doesn't have much effect at all.

However, the significance of the first bidding king is so great that it cannot be said to be uninteresting.

Moreover, the investment of the first bidding king is the least.

On November 2, 1994, in the first CCTV advertising bidding, the rising star Confucius Banquet Wine defeated his brother Confucius Family Wine in one fell swoop and won the 1995 "Biao King" crown with 30.79 million yuan.And it is precisely because of this year's prime time advertisement that Confucian Banquet Wine has become a household name from an unknown entrepreneur, with an annual sales revenue of 918 million and a profit and tax of 380 million!

Such a powerful promotion medium can't help but be moved.

Jiang Wanmeng's refusal to listen to the greetings made Yunfei have to pull this honor to the wheat mobile phone company he controls.

Unexpectedly, the other shareholders who had been obedient to him would strongly oppose his money-burning behavior.The cultivation of the market is not yet fully mature. They understand the market of this era better than Yunfei.

"Did you let us come to Huadu just because of this matter?" Seeing Yun Fei sinking into thought, Li Lu didn't want Yun Fei to be too embarrassed and prepared to change the subject.

"That's not the case or what's going on? Since you are unwilling, then I can only ask Wan Yan to participate in the first advertising bidding held by CCTV. In any case, I will definitely get the first bidding king! "Yun Fei said categorically.

Although the fierce competition for the first bid, few local tyrant companies participated.As long as you can get the title of standard king, it is very easy to handle in many cases.

At least, there will be countless local media who are willing to deal with the prodigal who is willing to invest in advertising.

"When are you going back to Rongcheng?" Li Lu didn't know, but Yun Fei ran out, seemingly not planning to return to Rongcheng in a short time.

"I will go back after finishing the business here..." Yun Fei said weakly.

Ye Beichun brought his son to Rongcheng. Ni Lishuang didn't know the situation. He couldn't run to Ye Beichun under Ni Lishuang's eyelids every day, and accompany his son to grow up according to Ye Beichun's request.

This matter is too headache.

"You fled here to hide quietly, right?" Li Lu curled his lips.

You deserve to have a hard time. Who told you to be unable to control your crotch?

"Who said that? Xin Kaixing is now having always important negotiations with Doyle Company. The bastard Wang Qingfeng can't figure it out by himself, otherwise I will come here?" Yun Fei was stunned.

Is it possible that Ye Beichun's arrival in Rongcheng is already known to the world?

Shouldn't...

"Really? It seems that Wang Qingfeng has been here for several months, right?" Li Lu stared at Yun Fei with a smile.

Yun Fei and Wang Qingfeng are really hard brothers.

Originally, Wang Qingfeng slept with Zhang Rui, his secretary, but had to marry Zhang Rui, who was twenty years younger than her. Later, Zhang Rui was sent to her hometown to raise a baby. How did she know that her daughter and that one are no bigger than herself How many stepmothers did not deal with each other, fighting at home every day.

As a result, Wang Qingfeng could only sneak off.

It is said that the war has now escalated and is about to rise to the level of the initial stage of the First World War.Wang Qingfeng thought that after his daughter went to school in Rongcheng, her life would be better.

Where did I know that Zhang Rui also took his son to Rongcheng...

Annoying Wang Qingfeng escaped.

I fled from Rongcheng to the Northeast alone, and then fled from the Northeast to Huadu...

Ye Beichun took his son to Rongcheng, but Yun Fei also fled.

Originally wanted to relax in Fei City for a few days, how did you know that Wan Yan’s two bosses did not have the passion of entrepreneurs of this era, so he had to continue to escape to Huadu, and finally Yu Wang Qingfeng met in Huadu. I drank my sorrow every day with wine.

"..." Yun Fei was speechless.

There is no way to explain or explain this matter.

"What? Become the CCTV standard king?" Jiang Wanmeng and Sun Yansheng both thought Yunfei was crazy about the propaganda plan proposed by Yun Fei when he returned to Wan Yan again.

Although Wan Yan's VCD is highly profitable, it is impossible to advertise on CCTV without millions or tens of millions a year, let alone the prime time of the few seconds before the news network.

Because CCTV understands the value of this, it will start auctioning these advertisements through bidding this year.

Only in this way can the benefits be maximized.

This year is CCTV’s first bidding. Many people have seen CCTV’s promotional functions for the product during various advertising periods, and this time it is based on the whole year. If you want to make a difference, your product quality is not important or not. , The key is to get a good publicity.

There is no advertising space in the prime time period of CCTV in any media.

Any local TV station must broadcast CCTV news every day.

When this messy local TV station, which has no network and not much popularity, challenges the dominance of CCTV, people want to know the major news at home and abroad as well as national policies for the first time, and they will definitely not ignore CCTV's news broadcast.

Especially those who are ups and downs in the business sea, can definitely infer some government trends and national policy adjustments hidden behind the news from official reports on some news events.

"Yes, now the market has a certain understanding of our products. It is time for us to let more people know about our products." Yun Fei was very satisfied with the two men's exclaim.

If these two goods had the courage of Hu Zhibiao, Wan Yan would not have changed hands several times.

In order to sell VCDs, Hu Zhibiao spent RMB 210 million on CCTV’s five-second golden time period of advertising rights for a year. This year’s CCTV’s first tender was held by many people, but not many. Was willing to spend a few seconds.

Although the functions in this period of time are powerful, it is also very likely that companies whose products have strong competitors will lose their money.

Wan Yan now has no competitors in the market, and it is easy to be an instant hit.

Moreover, the price is too cheap.

Compared with Hu Zhibiao, the cost of tens of millions is really too cheap!

And Hu Zhibiao's goods, spent 210 million and laughed in front of everyone: "This advertising copyright is too cheap!"