Intelligent Industrial Empire

"Hey, Mr. Mao, you promised that the 12 6132 CNC lathes delivered to me this month will arrive. When will it arrive? This is about to enter 1995. You will say next month every month. Now I won’t say that I can only expand my production scale until 1995?” Chen Huan, 38, is not happy at all now.

He didn't know if his father gave him this name back then, whether he wanted him to be happy for a lifetime.

He always hoped that he could be happy for a lifetime, but when he resigned from the position of the workshop director of the state-owned factory and went to the sea in Huadu, he didn't feel happy at all.The money is getting more and more, but the joy is gone.

Even her wife told him to change his name.

No, after his machinery factory bought two CNC lathes at Jiuyi Heavy Industry's Zhuhuadu sales point, he gradually became interested in this kind of products with better processing performance and lower prices than foreign ones.

As the country’s economy develops in an all-round way, these companies who do large-scale non-standard small parts processing have more and more business.

Especially after the establishment of several Sino-foreign joint venture automobile factories in Huadu, these machining enterprises with a certain scale have prospered in business.

Because of this, Chen Huan couldn't be happy anymore!

The processing of non-standard mechanical parts and conventional mechanical processing equipment is too inefficient, and the quality is not well controlled, which makes the originally not very high profit drop a lot.

The CNC lathes of Jiuyi Heavy Industry made him see his hope of rapid development. While developing new customers, he sought to purchase their small CNC lathes from the sales station of Jiuyi Heavy Industry. Wherever he thought, he had developed a lot of business and production. The equipment can't keep up!

After Jiuyi Heavy Industry started to market with CNC lathes, no one could buy it when they wanted to.

He had placed an order with Jiuyi Heavy Industry four months ago, and has not received any products until now.

"What? Boss, can you not fool me? Uncle Mao, ancestor Mao, I was urged to deliver goods by customers every day. If you hadn't vowed that you would be able to provide me with eight CNC lathes in November, I don't dare to take so much business if I die..." Hearing Mao Yingjie on the other end of the phone said that he would have to wait a few more days to deliver his order. Chen Huan suddenly felt that this day would be impossible.

"Don't, boss, just because you promised me that I will be able to provide me with equipment in November, I was so desperate to find customers for business. Now that the contracts are signed, you tell me that my equipment is gone! Tell me about those friendly countries. The relationship between the countries is my ass. I'm just a private boss..." In the end, Chen Huan had no choice but to yell at the beeping mobile phone.

Asking him to play his temper with the sales manager of Jiuyi Heavy Industry here, he has no such courage.

This year, the seller is the uncle!

Especially the ones who sell CNC machine tools are the uncle among the uncles!

If the after-sales service of the foreign CNC machine tools is not so expensive and reliable, he will not have to wait for the CNC lathe of Jiuyi Heavy Industry!

"Old Chen, what's the matter?" Chen Huan's wife, Huang Ying, entered Chen Huan's office with a thick pile of production plans, and saw Chen Huan, who had never smoked a lot, actually made the entire office smoky. .

"What's going on? The grandson of Mao Yingjie said that the CNC lathes delivered to us in the past few days are out of stock!" When it came to this, Chen Huan became very angry.

"Didn't we sign the contract back then? This is a breach of contract by their September 1st Heavy Industry!" Huang Ying asked with a puzzled look.

The company’s equipment purchases are all his husband’s responsibility, and her housekeeper only takes care of the financial power and internal production of the company!In the entire Huadu area, the husband and wife stalls are basically in such a model, where the male is the outside and the female is the inside.

“It’s a shit after signing a contract! There is no description of breach of contract in this contract. Besides, the CNC lathes produced by Jiuyi Heavy Industry are in short supply. They sell only five CNC lathes to Huadu every month. Taiwan Sixty..." Chen Huan could only shake his head and sigh for his wife's incomprehension.

Many of the purchase contracts they signed with Jiuyi Heavy Industry are overlord clauses.

If you think there is a problem with this contract?

Yes, no sign is required. You can find the sales agents of foreign CNC machine tools in China, or you can purchase garbage machine tools produced in factories like Northeast One Machine!

"Didn’t them say that if customers are dissatisfied, they can directly complain to their headquarters? Lao Chen, now is not before. Several Taiwan CNC machine tools have entered the mainland, and they don’t have much technical advantages. After the large-scale production of CNC machine tools in Taiwan, their price advantage and service advantage will not be able to bridge the gap..." Chen Huan is a fan of the authorities.

When Taiwanese companies first entered the mainland, they were very low-key. Now the closer their products enter the market, the higher the key.

This clearly means to compete with the local CNC machine tool companies in mainland China!

"Are we really complaining to their headquarters? This will definitely offend Mao Yingjie. It is said that Mao Yingjie is a relative of the boss of September 1st Heavy Industry!" In this era of China, complaints about this matter are simply not reliable!

"Lao Chen, this stack of production plans are all that we need to deliver in the first quarter of next year. If those CNC lathes are installed in place before New Year's Day, it will be impossible to complete. Signing so many contracts when there is no promotion, if we can’t deliver on time, the liquidated damages alone will be enough for us..." I originally thought that my man had talked so much about business at once and could do a great job in the new year. Some.

I don't think that if we can't expand production capacity in time, not only will it fail to grow, but it is very likely that the entire factory will go bankrupt.

"Then, let's call Jiuyi Heavy Industry and ask if we can send us the equipment we ordered first?" Many companies in Huadu have strict requirements for the delivery period agreed in the contract.

This is an age where time is money.

Most companies want to produce products requested by customers in the first place.Only in this way can we develop and grow quickly.

.................................

"Xiaoyun, someone in Huadu area complained that Lao Mao did not comply with the contract and the delivery was not timely. Look at this..." Wu Zhongda really did not expect that the first customer complaint received by Jiuyi Heavy Industry was not because of after-sales service. The untimely service is a problem of equipment delivery.

"Does Huadu account for a quarter of our company's output every month? Why is there a problem of delayed delivery?" Yun Fei frowned.

He has explained to the sales managers who are dispatched to various places. The monthly sales plan must be arranged according to the company's production capacity.

The company's production capacity in this area of ​​CNC lathes is fixed, and it has to spare the effort to train the production of CNC milling machines and machining centers. Therefore, it is impossible to keep Jiuyi Heavy Industry running overloaded.

Competing with the mainland factories of Taiwan CNC machine tools, what is the competition?

Equipment performance, after-sales service!

The importance of after-sales service is too clear to Yunfei, a later generation.

In many factories, the performance of the equipment produced is not very good, but the reputation of others in the market is very good, because of the good after-sales service!

Originally the No. 1 Northeast machine in China, it has always been the largest machine tool industry in the country. It has a very high market share in the market. In the end, because of insufficient after-sales service, it lost a lot of market and entered the 21st century. After that, their market share of more than 40% in the southwest region was squeezed by various small machine tool factories, such as Diannan Machine Tool, Shancheng Machine Tool, and other companies with poor product quality.

In the end, due to the excessive sales volume of Diannan Machine Tool Plant, the development of after-sales service could not keep up, which also made customers complain!

Many Chinese-made CNC machine tools have many mechanical failures due to the substandard manufacturing technology and production materials.

Of course, more problems are system problems. Before Huadu CNC did not withdraw from its own mid-range CNC or even started mass production, the CNC systems of those local machine tool factories that were exported to mainland China were some Garbage system.

Advanced CNC systems will never be provided to the mainland market.

Therefore, China's development in the manufacturing of CNC machine tools and the machinery manufacturing market is very slow.

“Don’t we have to deliver fifty CNC lathes to North Korea in January? In addition, our assemblers have not recruited on a large scale. The assembly of the machining center, so..." These things are Wu Zhongda's mistakes.

After Wu Zhongda told Yun Fei the details of the matter, Yun Fei's expression turned pale.

In order to bring the machining center to the market as soon as possible, the main energy of the entire company is tilted toward the machining center...

These guys all took their words into ears.

Customer is god!

At least, when the money is not taken out of the customers' pockets, these customers must be treated like God.

Of course, after taking the money out of the customer's pocket, they must be treated as gods, because only when customers feel like a god, they will continue to pay willingly!

"We didn't tell the sales managers in various places about the North Korean delivery plan half a year ago? Why did this happen? If those CNC machine tool factories in Taiwan use this to hype, how do we respond?"