Intelligent Industrial Empire

"Now I don't require effective collection and management of global customer information, I only need effective management of national customer information! Why is there less than 10,000 effective data for users across the country for so many years? Private companies, foreign-funded companies, are not our customers? Customers who have not used our products are not our target customers? All sales staff will have a 40% reduction in salaries. When will the national user data be supplemented and when will the increase come back!" The red-faced, big-bellied sales company management staff, Yun Fei is just a fire!

Since the company's ERP system is online, he has never had time to take this responsibility seriously.

After the five-axis experiment was about to be completed in the past few days, he discovered that the sales staff did not know who to sell the five-axis machining centers that these companies had built after hard work!

The market demand is very large, and their sales staff have never been aware of the progress of the company's five-axis machining center.

After developing and testing the ERP management system for so long, the entire company is also strictly implementing the production management department, because the boss of Yunfei is more familiar with the management of the production site than any of them.There is no way to be lazy, but it is different when it comes to sales.

The production of Jiuyi Heavy Industry has always been an order-to-order production model, and for the five-axis machining center, only Xinkaixing and the 132 factory know their progress. Northern Heavy Industry also knows because of the person in charge, and the company does not have clear documents. , The salesperson has never asked customers whether they have five-axis needs and what they are used for.

When Yunfei spared his energy to ask about this, everyone would ask three questions. Probably, maybe, how could such an answer prevent Yunfei, a boss who is very demanding on the market, from going crazy?

What's more, the sales of the entire group company are in the hands of relatives and friends. At the beginning, Yunfei asked to establish detailed and complete information. In the past few years, when the company had not developed and grown, Yunfei asked them to properly handle customer resources. Management, but these guys don't care about it one by one.

Even if the competition is fierce, the CNC machine tools produced by Jiuyi Heavy Industry have always been in short supply, so they simply look down on some small customers. This makes the market share of Japanese CNC machine tools and Taiwan-funded CNC machine tools continue to expand......

"German GMG company is about to enter the mainland market. DMG, maybe many of you don’t know what this company does? Do you know the Dirk company in West Germany? You know Xinkaixing’s earliest EP6 four-axis machining center, right? This company is now only a subsidiary of them. Perhaps you think that we have the righteousness of domestic production, with the advantage of low cost and cheap price, but in these years, how many advantages have our high-end machine tools occupied in the market? If not for us Standing on the righteousness of the nation, it's not that Mr. Jiang and I have a good relationship with some state-owned machinery factories. How many sets of our four-axis machining centers can be sold?" Yun Fei became more angry as he said.

At the end of last year, Jiang Jianxing was in charge of the operation of the entire group company. The sales of Jiuyi Heavy Industry exceeded 5 billion, an increase of 43% over the previous year. He did not feel that there was a problem in the process, and he simply did not have time to go into details. Analyze where these profit growth points are.

After almost a year of rectification, the entire group company is still in chaos.

Even the old man Myron, who came from Germany and worked for the Jiuyi Group for several years, is now unwilling to take over the mess of the Jiuyi Group.

The high stakes cover up all kinds of problems.

This sensible person, Yun Fei, has always been dealing with his own projects. In recent years, the company has developed rapidly and has opened enough industries. Most of his energy is to obtain research funds and formulate research and development directions for the Jiuyi Research Institute.Talent, this is the problem that bothers them most.

Now, Yun Fei has begun to doubt whether his own strategy of employing people is problematic.

The talents cultivated by the company are still unusable, and the only people who can survive are Wang Yi and Cheng Feng.

If you look at the management of the Jiuyi Group into separate systems, each department is basically remarkable, better than any domestic company, but from the top level, you can find the seriousness of the problem.

Especially these sales staff, no matter how Yun Fei emphasizes, their attitude towards customers is very clear.For some small customers, these sales staff are almost indifferent. For those large state-owned factories, their attitudes are completely different.

This question was raised by Cheng Feng when Yunfei revealed his intention to split Jiuyi Heavy Industry into the Jiuyi Heavy Industry Group. Wang Yi was not familiar with Jiuyi Heavy Industry, nor did he grasp the company's strategic center.Just look at sales growth.

This is a common problem among all senior executives of Chinese companies.

Officials are staring at the growth of GDP and companies are staring at the degree of bulging of their pockets. For their own benefit, managers naturally stare at how much value they create for their bosses and how much they can take. Few people will care about the company’s future development. What kind of situation, because this is something the boss should consider.

"I have been saying that the company's supply chain must be effectively integrated. We are buyers, and at the same time, we are still suppliers! The second quarter of this year has passed halfway, and your sales data have come out? Who can tell me, Why was our year-on-year growth rate of 17% in the first quarter, but fell to 9% in this quarter? Don’t you feel ashamed?” Yunfei saw the heads of the middle and high-level managers of more than 20 management companies hanging down. Wang Yi, Cheng Feng and others were also embarrassed, so they didn't get angry.

"Boss, this time was originally the off-season, coupled with the influx of CNC machine tools from European and American countries into our country, especially many Japanese companies intend to build factories in our country. Our customers are now desperately lowering prices..." heard The more Yun Fei said, the more ugly, Mu Xingping raised her head and said with a dissatisfaction.

"Do you know that the pressure is high now? Competition, there was no competition in the previous years? Domestic companies such as Capital One Machine, Northeast One Machine, Taiwan-funded Universal CNC, Japan's Mazak, Mitsubishi, these are all entered this year Our Chinese market? There is no such great pressure before? Even if you spend a tenth of the time spent on drinking and drinking, it will be like this? Always guarding the state-owned factory, this can be eaten for a lifetime, right? Which one? Will companies buy large-scale new equipment every year?" Yun Fei said this almost gritted his teeth.

"I have always emphasized to you that those customers who buy only one unit are no different from those who buy 100 units. How many large customers can you have a year with a hundred units? But what about the small number? If you only buy one, there may be two hundred or three hundred! The Pearl River Delta region was originally our largest market. Yu Cheng, can you tell me why the growth rate of the Pearl River Delta region you are responsible for this year is less than 10% "Yun Fei simply named Yu Cheng directly.

Rao Yu Cheng is Yun Fei's elders, and it is very popular to be criticized by Yun Fei by name.

"Boss, it seems that our sales in the Pearl River Delta have always been No. 1 in the country? The 9.41% growth has exceeded the average level, right?" Yu Cheng felt that Yunfei's demanding requirements must be resolutely resisted, otherwise Everyone will be scolded by a young man from him.

"Very much? In the entire Pearl River Delta region, a total of 1,357 units were added for processing in the first quarter. I would like to ask, how many units of September 1st Heavy Industry have sold? 289 units, which is a lot? Among them, Xinkaixing purchased 67 units. Xinkaixing's supporting factory has purchased 132 units. If you leave them aside, how many have you sold?" Yunfei directly signaled Wang Zixin to turn on the projector next to him and played the slide show.

These data were compiled by Ma Ting, the planning manager of Xinkaixing, when he analyzed the entire Pearl River Delta competitors.

Originally, she hoped to get the number of new CNC machine tools in the country from Yunfei, and then analyze who is doing what, but the entire Jiuyi Heavy Industry has no such data at all, only their own sales statistics.

In other words, the sales team of Jiuyi Heavy Industry is now unable to provide the company's strategic planning department with the most accurate market data.

Yun Fei emphasized countless times that he must understand the situation of his competitors, because his boss did not personally stare at it, and it became a dead letter.

Upon hearing Yun Fei's words, Yu Cheng's face flushed immediately, and he dared not speak any more.

"Everyone knows that I am not meeting to criticize anyone, nor am I to deduct someone’s wages. Look at it for yourself, you have become more and more indulgent over the years, and what have you been used to? The more competition in the domestic market It’s getting more and more intense. At the latest next year, when China joins the World Trade Organization and the Wassenaar Agreement is loosened, how long do you think our company can support with your current attitude?” Yun Fei’s previous words are a bit heavy.

He changed his attitude very quickly.

"No matter how good the technology is, if it can't be sold to customers, it's just a bunch of waste! I have always emphasized that the sales link is as important as the scientific research link, and in some cases it is even more important than scientific research!" Yun Fei once again Emphasizing the importance of sales, "So, you have always been holding the highest salary of the entire group company and enjoying the best benefits, but you can see what you have done?"

"I only give you one month. I need the most detailed customer information. Even if there is only one person and a small workshop with one device, I also need their details! I don't care what means you use!"

"I'd rather let myself die, or let my colleagues starve to death!" Yun Fei said something that shocked everyone, especially his face was almost twisted.