Intelligent Industrial Empire

Ke Cilei felt that whenever there was another chance, he would not be willing to talk to this bastard Yun Fei anyway.Unfortunately, he had no choice.

He thought that after the meal, Yun Fei would negotiate with him about the wheat mobile phone agency contract, but he did not know that Yun Fei did not mention this matter at all, and left directly with two of his subordinates, saying that it is not safe to go back too late. This made Ke Cilei almost exploded.

"Boss, maybe we have nothing to do about this matter. In today's situation, we can only use this contract to fight for more benefits in other areas." Catherine is also speechless, Yun Fei is such a person, and people have the initiative in their hands. Right, what they want, is simply not what they can decide.

"Katherine, you should be very aware of the weight of wheat mobile phone sales in our company. If there is nothing we can do, it is not just me, it is very likely that even you will lose your job!" Ke Cilei didn't know, but about this matter. , He has no way at all.

This business is indeed very important for Philips, which is increasingly losing money in the international market.Once this business is lost, the Chinese market will be their only source of profit. For a large international company, relying on only one market is very dangerous.

Once they lose the Chinese market, their entire group will be divested by shareholders due to continuous losses. At that time, a company with a history of more than a hundred years, besides going bankrupt, could there be any other way?

"No matter how important it is, if Yunfei is determined and unwilling to cooperate with us, can we have a way? Boss, let's be realistic. Yun's Holdings has been reorganizing assets since May. Four months have passed. It is still not completed. Their company has always had high profits and is in a stage of rapid development. Why does he want to reorganize the entire company?"

"why?"

Katherine was very satisfied with Ke Cilei’s response, which can prove that her work is fruitful: “Yun’s holding stocks have been undergoing strategic contraction. Many industries that cannot see benefits in a short period of time have almost stagnated development. The land is mobilizing funds to invest in overseas markets, mainly in mining. This is not their purpose. Its subsidiary companies Jiuyi Materials, Jiuyi Heavy Industry, Hongqi Machinery, Wheat, and Wanyan are all preparing for global market strategy... …"

"We all know this, but what does it have to do with their taking back the overseas sales rights of wheat mobile phones?" Ke Cilei couldn't help frowning when he heard this.

They all know these things.

"We are using the sales channels of the international market to prevent the Chinese market from being pitted by Yun's Holdings. Channels are exchanged. This thing is originally based on interests. At present, our company's sales channels are constantly compressing, and we The company seldom invests in promotional expenses for their products because of losses, so..." Katherine said with a face that I understood everything.

At this moment, Ke Cilei understood it.

This matter did not deviate at all from their guess. Yun Fei was dissatisfied because their Philip's sales channels were too small for their products.

"What if we promise to increase advertising investment and expand sales share?"

"It's late. Boss, if it were us, would you be willing to control all the unexpected sales channels in the international market in the hands of one company?" Catherina asked a very realistic question.

That is, it will not only control the sales channel in the hands of one company. This will not only have no initiative, but also be threatened by the sales company because of the lack of competition.It is anyone who will do this when there is no other way at the beginning, and once it is relieved, it will definitely not continue.

This is the relationship between Yun's Holdings and Philip.

"Then, are we doing this now?" Ke Cilei was very unwilling, and the board of directors would not be reconciled either.

Catherine shook her head: "No surprise, they will divide the market into several large areas in accordance with international practices. According to my guess, it is likely to be the European market, the North American market, and the South African market. Except for the unexpected Asian market in China, the remaining The next part of a market...the Chinese market, their market channels are stronger than any company. The nine-one electronic product store has exceeded 1,000 direct sales points. It is very likely that they are not important in order to further expand their market share. Recruitment agents in small cities like the county seat..."

Ke Cilei was stunned by Catherine's analysis.

If Yun's Holdings really has such a layout, and their products enter the international market, how many companies in the same industry can compete with them!

"Our only chance is to seize the Chinese market and then take over their European sales agency rights. In other words, we can still maintain most of the market profits. Our sales channels throughout Europe are unmatched by any competitors. "Catherine said seriously.

"How to seize the Chinese market?"

"This is what I said voluntarily giving up the agency rights not part of the market, in order to obtain their market channels for us to use a longer term commitment, it is best to specify on the contract, once Yun's sales channels refuse to open to us, we Will lose most of the sales in the Chinese market..."

Trade profits for the market!

"What if we disagree?" Ke Cilei tickled with hatred.

For him, this matter is really a bit difficult to accept.

"Then, we will not only lose all the profits from wheat mobile phone sales, but also make the Chinese market out of our control." The domestic situation in China is not as straightforward as the world market.

Especially for customers in the Chinese market, consumption is not rational.

The whole Philip felt deeply about this.

Many Chinese customers do not maintain sufficient loyalty to a certain brand like foreign users. When Chinese people buy products, it may not be what they need or the best for them. If many people buy, they will Will buy.

As long as the sales of September 1st are held every New Year's Day and holidays, there are big festivals, big events, small festivals and small events, and many things are even sold in packages.For example, if you buy a computer, you can upgrade the memory for free if you add more money, or how much cheaper it is to buy a TV, or how much cheaper a mobile phone...

Such marketing methods are not common in foreign countries.

Any marketing strategy is a result of deeply grasping the Chinese people's mentality that they love to take advantage when they consume.

At present, only Changhong and Philip TV have entered their specialty stores. Countless electrical appliance manufacturers want to enter their specialty stores, but they have no chance at all.

"I will consider this matter carefully." The matter is too big for Ke Cilei to make a decision, so he can only ask the board for instructions.

After Catherine left, Ke Cilei dialed the number of Marriott Town, and Marriott Town was also unable to make up his mind and told Ke Cilei to wait. The directors will meet today because of this matter.

Everyone at Philip attaches great importance to such things.

They can't help but not pay attention to it, which is related to the profits of their entire company!

The European market is sluggish, the American market is sluggish, not to mention Africa, most people don't even have to wear clothes.As for Southeast Asia, where the economy is advancing by leaps and bounds, because of the 1997 Asian financial crisis, it has not yet eased.Japan, South Korea, Hong Kong, and Taiwan, the Asian four little dragons, apart from returning to China, the economic market of Hong Kong with the backing of the mainland is still very good, but other regions simply cannot.

The leakage of the house happened to rain overnight, and the economic take-off of Japan and Taiwan mainly relied on the electronics industry.

The market competition in this area can be seen how fierce!

Until the next morning, Marriott did not call Ke Cilei. What should I do? Only a text message came from the board of directors and let him take care of it.

The Phillips Board of Directors also has no solution to this matter!

If it is other companies in China, they may use forced pressure.The opponent is Yun's Holdings, and it is obviously impossible to deal with ordinary Chinese companies.

Early the next morning, Ke Cilei, with a dark eye circle, went with Tanalia to the headquarters of the Jiuyi Group in the Rongcheng Economic Development Zone. They hoped to resolve the matter with Yunfei as soon as possible.

However, they did not come by coincidence, Yunfei had something to go to the Northeast, and the only receptionists were Wang Zixin and Liang Ke...

"Mr. Ke Cilei, if the Philip Sales Company wants to bid for our European market, there is no problem, but our new rule is that all sales agents must set an annual sales share and provide a deposit for this share. If it cannot be completed, or follow The difference in sales share they proposed by themselves is too large, and this deposit will be used to pay compensation to our company..." Liang Ke did not expect that Yun Fei was so accurate. When Ke Cilei came in the morning, he dropped a lot. Claim.

She thought that this matter would be a very difficult negotiation.

"Ms. Liang, why have to pay a deposit? Isn't it just a sales agent? As an agent of your products, you have to pay 50% of the advance payment for each shipment!" International practice is not the case!

This rule of wheat mobile phone is too overbearing!

"Paying the security deposit is what our boss meant. This part of the cost is actually just promotional expenses. Of course, we must pay it by ourselves in the end. Our company will never let our partners suffer...Of course, if this security deposit is completed every year, the sales plan , Will be paid to the agent, if not, then, I'm sorry, the agent can only bear our losses..." Wang Zixin explained with a smile on his face.

This matter is not so simple.

"Is there no clear scope for this? The market economy situation changes all the time, and competition in the mobile phone market is already very fierce. Is it possible that it is only a little bit, this deposit can not be collected?" Catherine frowned. Very tight.

"Of course this is not the case. There will be a clear division in the contract..." Wang Zixin smiled slightly, "Moreover, this is only a preliminary idea, we have not fully refined it... Ms. Catherine, rest assured, we are sure I won't make any overbearing terms..."

Katherine was still preparing to say something, but Ke Cilei stopped it.

"Two beautiful ladies, I think the most important thing we should consider at the moment is the agency contract between our two parties regarding the wheat mobile phone, not about the agency conditions after the wheat mobile phone..." Ke Cilei was very dissatisfied with the topic. come back.

Fortunately, Catherine is still the person in charge of a China region, so it is easy to be misled by two girls who obviously have little experience.

This is the one who lost the entire Phillips company.

Ke Cilei decided that after this matter was over, the idiot woman Catherine must be replaced!

"Really? Mr. Ke Cilei, didn't you intend to act as an agent for the European sales rights of our wheat mobile phone? Let's introduce the situation, there is nothing off the theme!" Liang Ke had already laughed in his heart, as Yun Fei said In that way, a manager must learn psychology.

Only if you are proficient in psychology, it is easy for your opponent to do what you want during the negotiation process.

"Regarding our agency contract, even if we did not sign a renewal contract, according to the supplementary terms of the contract, when both parties have no doubts, it will be deemed that both parties have agreed to renew the contract..." The assistant is not reliable, and Ke Cilei can only act on his own.

After hearing Ke Cilei's words, Katherine knew why she was interrupted by Ke Cilei, and she was suddenly embarrassed.

However, she is still very excited about the agency conditions of wheat mobile phone. At the European headquarters, she was transferred to the Chinese market because of her outstanding performance. If she can win the agency power of wheat mobile phone...

"It is true. But the additional clauses of the contract also indicate that once one of the parties fails to fulfill the contractual obligations, it can be regarded as a breach of contract and the contract is unconditionally terminated. Mr. Ke Cilei, according to the European market and the American market, in accordance with the contract, Last year, your general agent should have sold at least 750,000 mobile phones for us. The contract amount was close to 900 million US dollars. How many did you sell? Only 480,000 units were sold, which is less than 70% of the contracted quantity! "At this point, Wang Zixin is full of frost.

"The market situation is not very good, coupled with fierce competition..." Ke Cilei trembled. He naturally knew what was going on.

"What is the bad market situation? Mr. Ke Cilei, this data is proposed by you, not by us. In order to ensure you sufficient supply while satisfying the domestic market, our wheat mobile phone production scale is expanding this year. To 3.5 million units, do you think who should be responsible for our remaining capacity?" Liang Ke also said unceremoniously."In order to ensure quality, all the workers in our assembly line are foreign university students from North Korea. Who will pay for the costs?"

Ke Cilei rolled his eyes when he heard this.

Nima, the cost of using North Korean college students as assembly line female workers is lower than that of ordinary domestic workers!

Ke Cilei has no way to refute Liang Ke's statement that the production cost of wheat mobile phones is the least clear in China.They say that the cost is as much as the cost.However, according to the sales agency agreement between the two parties, the profit of wheat mobile phones will never be low.

The wheat mobile phone bears the promotion costs, and the wheat provides 10% of the sales price to Philip, and Philip bears the promotion costs, and the wheat mobile phone provides 20% of the sales.

This proves that the gross profit of wheat mobile phones is at least 45 percent!

"Ms. Liang, many factors in the market sales are beyond our control. We can promise to sell at least one million units in the new year according to the terms of the contract. We will bear the publicity costs and only 17% of the profit... "Ke Cilei almost gritted his teeth and said.

This abandonment immediately lost tens of millions of dollars in profits.And still save profits!

"Mr. Ke Cilei, let's face the reality. At the beginning, the definition of contract responsibilities was rather vague, but why only sell such a small amount? I think you know better than us. The directors of your company are closely related to those of companies such as Ericsson, Rockia and Motorola. The relationship is very good, and continuing to sell our products will definitely affect their relationship..." Wang Zixin calmly threw out a fact that Ke Cilei couldn't wait to find a place to get in.

That is, the sales volume is too low, not because of uncontrollable factors like market conditions, but Phillips deliberately.

Philip has been seeking breakthroughs and is currently preparing to enter the mobile phone market. Originally, they wanted to obtain wheat mobile phone production technology through cooperation with Yunfei, but they were ruthlessly rejected.

After all, the first thing they wanted to invest in was Wheat Mobile.

"As for what you said that our domestic sales channels promise to promote your products for at least ten years, I don't think we can be the master of this matter. After all, only our boss can agree to this matter." The initiative is in hand, and I have the world.

If Wang Zixin dared to arbitrarily agree to the party's conditions, Yun Fei would have to tear her up.

In this matter, Phillips has no choice at all!

"I think our boss will not agree to any non-descriptive request." Liang Ke's words made Ke Cilei's mood fall to the bottom.

"The contract between our two parties will be terminated on December 31, 2000. At present, you still have three months. Of course, you can no longer perform the remaining three months as a sales agent. At that time, our boss will do No one of us can tell what kind of excessive reaction..."

Threat, this is Chi Guoguo's threat!

Ke Cilei has never suffered such humiliation since he joined Phillips!

Especially in China, two young Chinese women!

This is clearly a threat. Once they refuse to sell wheat phones in the future when the wheat phones have not been dealt with agents, their products will definitely be sold off the sales companies of Yun's Holdings and the spring and autumn chain stores!

This loss is definitely something the current Phillips company cannot afford!