Intelligent Industrial Empire

"So, the attitude of Philip, who Ke Cilei represents this time, has been very low?" Yun Fei didn't care much about the negotiation.

This matter is almost all fixed. For him, there is no need to worry about it anymore, especially for companies like Philip. Afterwards, they even withdraw from the home appliance industry, and it is impossible for them to become a big climate.

"Boss, they have always been accustomed to being led by them. I guess Ke Cilei cannot represent the entire Phillips company in this matter." Liang Ke said with a gloomy expression.

Yun Fei was stunned: "What do you say?"

"Slightly larger foreign consortia, when cooperating with us Chinese, are all in a position that allows us to take advantage of it, but they have the advantage and get more benefits. They have always been aggressive. Although we occupy They are taking the initiative, but they still have a lot of methods they haven't adopted." Liang Ke paused, and saw Yun Fei patiently listening to her analysis, and then continued.

"Pressure on the government is their most important means, and they join forces with their counterparts in China to put pressure on it, but this time the Phillips company did not show even a little bit of strength, which is a bit strange. Especially since they lowered their stance this time, they seemed to be worried about losing our business..."

"What's this? Although Philip has strong financial strength, in recent years, when the Asian financial crisis has affected the entire world economy, their entire group, especially the consumer electronics business unit, is basically supported by our domestic industries! "Wang Zixin said disdainfully.

They can also feel these things.

Not to mention Philip, many foreign companies are like this, relying on the Chinese market, which has not only been unaffected by the financial crisis, but has grown rapidly due to the adjustment of domestic industrial structure.In many industries, especially some high-tech industries, the Chinese market has insufficient production capacity and insufficient R&D capabilities, but it has an increasingly extensive market...

"This is indeed the case. Philip's current military products business is not good. Civilian products are supported by some small electrical appliances. Medical equipment has competition from all over the world. At present, their main source of profit is ours. Can he not care?" Yun Nodded.

Some things may not be able to be seen right now, he, someone who came by, really knows very clearly.

Once the Chinese market is lost, Philip, even if he has a deep family background, will not last a few years.

"They have control of our market channels, which makes us cast a rat, this time is to warn us, how do they think we already have the idea of ​​regaining their sales agency rights? Our goal is not what they can think of After all, no company in China has the courage to enter the international market on such a large scale and participate in international competition.” Yunfei said proudly.

He has been laying out for so many years and has been consolidating the domestic market. He just didn't want to be distracted in the international competition, and eventually he was put in a nest and cut off their back.

Enterprises in any country are backed by the domestic market.

China has the largest population in the world, and with the development of its economy, it also has the largest market in the world, which no company can give up.

Yun Fei will not let go of everything.

The rapid development of Yunshi Holdings in recent years is mainly due to the support of the domestic market.

"Then our European market agent will give it to them? In addition, they proposed that the sales period of their products will be extended to at least ten years. How do we respond?" This is a very important matter.

Yun Fei gritted his teeth and thought about it very seriously, then raised his head and said to Liang Ke and Wang Zixin: "As long as they obediently hand over the market agency rights and follow our business rules, this is nothing. Not to be considered..."

"At present, we occupy an active position!" Wang Zixin felt that Yun Fei was just joking.

"In this world, there are no eternal friends, only eternal interests. As long as they don't look for trouble, take the initiative to abandon our global sales agents, and follow our rules, pay a deposit, and promise to sell shares. This is nothing wrong? This sales Who is the agent? As long as it can help us sell more products, it’s new.” Yun Fei explained.

"As for the problem of our stores selling their products, this is not a problem at all. We can sign a ten-year contract, but the profit sharing is up to us. Anyway, our stores are open, and more of their products Not much, but a lot of them. On the other hand, Changhong told them that our share of sales profits has increased to 20%. These grandsons are actually preparing to cooperate with the Japanese to develop mobile phones together..."

Changhong's own research and development of mobile phones is nothing wrong with Yun Fei. He is also very willing to continue in-depth cooperation with Changhong, a formal enterprise in computer monitor manufacturing and LCD research.

However, when Changhong crossed the river and demolished the bridge, when its wings were hard, at this time it actually requested an increase in the price of Xingmeng computer monitors. This price increase exceeded 15%, which Yunfei could not accept.

This cost price has surpassed the growth of the market economy. Originally, with the increase in output, the cost should decrease. Changhong’s annual price increase is increased by 5%. This is not a problem. If the price is to be increased by 15% at a time, this It's a bit too much.

After all, a large share of Xingmeng Computer is currently provided by Changhong.

"I mean, don't you understand?" Yun Fei was a little helpless when he saw the two sisters staring at him in a daze.

"I don't quite understand..." Liang Ke didn't dare to say anything, but Wang Zixin said without any hesitation.

Yun Fei was speechless and wanted to kick her out, but this is one of the people in charge of this matter. He can only explain patiently: "In recent years, our domestic home appliance industry is still very hot. Urban construction The scale continues to expand, and the demand is increasing. We can't always invest in the establishment of production lines because of the profit, right? To divide the profit, we must make good use of the market channels we have in our hands... "

"You just asked them to help with production, let's intervene in the most important sales link, and then we will take away part of their profits soon?" Wang Zixin said silently.

"Okay, you guys go to work, this matter, as much as you can talk about, I won't give you a bottom line. If appropriate, I can even tell them that our Xingmeng computers can all use their monitors! "Yun Fei added another bargaining chip to the two of them.

"What about Changhong?"

"Cold! Sometimes cooperating with foreigners is even more assured than cooperating with our brother companies." Yun Fei sighed.

For these words of Yun Fei, even Liang Ke cannot understand many of them.

These things don’t need them to understand too much. What they need to do is to seriously carry out the tasks arranged by the boss.

Ke Cilei was not optimistic about this negotiation, but the company's board of directors didn't care about it. He knew that if the negotiation was good, it would be of no benefit to him. After all, he is the head of the consumer electronics division, which is his duty. .

If the talks are not good, then he can come up with an explanation to the company's managers.To give too much benefit to the Chinese people is harming the interests of their company shareholders.

Since the end of the morning negotiations, he has been anxious. He has not slept for two days and one night, but he can't get a good night's sleep easily.

Katherine didn't know what she was thinking. She seemed to have been very concerned about Yun's bidding this time. She kept inquiring about the details, but at this moment she did not even put forward an effective proposal.

The talks between the two parties in the morning were very unpleasant, they paused in the afternoon and resumed the talks in the evening.

"Mr. Ke Cilei, after we asked the boss on the phone, in principle, he felt that the questions you raised were very feasible, but some details still need to be discussed!" When the two parties met, Wang Zixin rushed directly. Go with the theme.

Ke Cilei was overjoyed when he heard this, but the smile on his face stopped abruptly: "What are the details of the so-called details?"

"Profit sharing!" Liang Ke also didn't talk nonsense.

"It's impossible!" Catherine felt that the Chinese were just getting into trouble.

"What if all our Dreamstar computers use your Phillips monitors?"

This is a considerable bargaining chip.

Upon hearing this, not only Catherine, but Ke Cilei was shocked.

There are also huge profits in this. The Chinese home appliance industry has become more fierce due to the Asian financial crisis and weak consumption. As long as this world-renowned home appliance brand can be seen in China.

Philip does not have any advantage in this. Japan, South Korea, Taiwan and even Hong Kong have large-scale production capacity. Their main market has become China, especially many international brands in mainland China. Establishing factories, there are also many domestic companies entering the home appliance industry in China, which has caused the current degree of market saturation.

With the support of Yunfei, Changhong Group has already begun to deploy the rural market in the southwest region.

It is very difficult for Philip to expand his business in China.

And now, Yunfei gave them such an opportunity, a huge market opportunity.

"How much sales profit do you want?" Ke Cilei suppressed the excitement in his heart and asked the other party.

There is no free lunch in the world, and Yun Fei is not a good person willing to help others.

"On the basis of the current profit, we will increase by six percentage points. We are not as greedy as you." Liang Ke said with a smile.

"Of course, this profit division is not static. We can negotiate to divide the ladder according to the sales volume, and how much profit is divided into each ladder..." This is the same as their marketing channels.

Anyway, the more you sell, the higher the profit.

"In this way, the profit base alone has reached 13%. Isn't that too much?" Ke Cilei also knew that the high profit base was the profit base.

"Mr. Ke Cilei, this profit sharing ratio is required by our boss. I don’t have to talk about it. What's more, although we sell more, we get more profits, but you have to understand that in this, in the end, You get more profits..."

"That's OK, please allow me to consider this matter. In addition, there is really no room for maneuver regarding wheat mobile phone sales agency business?" The initiative is in the hands of the other party, and Ke Cilei has no choice but to make more for the company. Part of the benefit.

The company's strategy was wrong from the beginning.

If Philip established his own sales channel when he entered China, he would not be controlled by others at this time.

Unfortunately, there is no regret medicine in this world.Even if you go back and do it again, those shareholders of the company who only focus on how much profit enters their pockets each year, it is impossible to come up with this huge amount of money.Their final choice is still the way of agency sales.

"There is no room for maneuver. Mr. Ke Cilei, our sales company is currently planning to transform into an electrical appliance store. The first five nine-one buildings will have the most top electrical appliance stores. For this, I I think you should understand how much benefit you can get..."

"Of course, after serious consideration, our boss feels that we have always belonged to a strategic partner. In the European market of wheat mobile phones, you can directly win without bidding, but the deposit still has to be paid..."

"How much is the margin?" Catherine asked impatiently.

"15 million euros, in the market over there, under the current circumstances, the annual sales volume cannot be less than 500,000, which is a 30-euro security deposit for a mobile phone... In addition, I hope you will be mentally prepared. This sales plan worked very well. The entire Yunshi Holdings’ products directly targeting consumers may adopt this sales agency model..." Wang Zixin ignored the response of the other party and left the shocking news.

With these conditions, they believed that Philip would obediently agree to the conditions they proposed.

This is of great benefit to both parties.

However, Yun Fei did not propose the model of computer sales agency.If these things are brought together, Philip will definitely not agree, and the two sides will become discordant.Although all the contracts in the contract are more favorable to the Yun holding party, the time to file a lawsuit in Europe is really very depressing...