King of Entertainment

Feng taste of past life there are many representative and powerful star, star-studded.

This life, Xiao center of the "twelve Xiao Wei" absolutely front-flavored super upgrade.

Think about past lives if Andy and Jay and other stars, big stars and even abroad have participated in this program, it will not cause much of a stir?

Xiao Central has this ability to make big stars all over.

Past, thank the cook I have multiple identities, the topic full.

He is an actor, singer, music producer, but also a host, entrepreneur and founder PO court.

He was born a star family, rich life experiences and years of art experience made him gain a large circle of friends and many die-hard fans, the fans.

Program Xie cook completely subvert the image of the traditional variety host, he could go on, sentimental, by and chat with guests reminisced, sharing insights on life, make food with emotional temperature, also marked his unique personal brand.

For example, the third quarter of the program, thank the cook invited Shumou Qi, Cai Moulin, Zhenmou Dan, Ruanmou day and other guests flagship "Friendship card"; and invited the capacity of a child, Chen Mouting other flagship "brand colleague "Xie Mouxian portrait and father to join the" family card. "

Each and every guest has a high popularity and fans in the circle, stories and interactive programs between them and thank the cook can produce a lot of topics.

These, Xiao central equally, even stronger than him countless times.

Topic, Xiao center does not shortage.

He is the world's super-king!

However, the disadvantage Feng taste, there are many.

One of the shortcomings, the lack of professional background star guests, reviews insufficient.

Although Nicholas With a strong network of contacts in the circle, three quarters of "Feng taste" can be invited to the entertainment star half when the guests.

But these guests are mostly artists and actors, though a shot of strong, rich and expressive, but the lack of professional cooking skills, Comments ingredients and dishes can only generalities, a lack of depth and new ideas.

For example, in the second quarter increased front flavor family, Chenmou Ting appeared to take care of a younger audience viewing preferences, but he was not versed in cooking, and a spring in combination with a program named Ma Su Yu and overall temperament do not match.

Although the program group tried to create a harmonious family atmosphere, guests are also brother and sister match, but lack the necessary run-in with the tacit understanding, interaction and stiff far-fetched when the inevitable.

The shortcomings of the two, the program as a whole slightly dull, lack of suspense and conflict

"Sweet" is a variety show containing diversified types, which have both food exploration and production, as well as interviews with hosts and guests, and more than a small shot of the scene.

The creative concept of the program is high, but in the initial idea, the story and entertainment did not receive the attention, too dependent on the personal charm of the applause.

For example, the theme of each episode in the first quarter is to find food, or help the guests complete a wish, too flat, lack of drama conflicts.

In the second quarter, although the game competition is joined, the task often has suddenly, and it is free to pay freely.

Finally, the judges have passed successfully, and there is no suspense design.

Although some small games have added some small games in the third quarter, they have increased fun, but they still lack contradictions and stories.

Disadvantages, less interaction between programs and audiences, causing not strong participation in the audience.

The Fengfein Restaurant is a physical store built in Sanlitun in the third season. Inviting the audience of all walks of life to taste the dishes in the show, it is made up for the shortcomings of previous prior programs and audience interactions.

But there are no chances to go to the scene before more TV sets, can only see it.

Disadvantages, full media marketing model is lacking.

Entering the full media era, "content is king" despite the media letter, the value of channels and terminals also begins to appear.

With the impact of new media on traditional media, the change of traditional TV audience media contact features, the TV program relies on TV advertising, newspapers, outdoor flat media, etc. It is difficult to adapt to the changes in the times, and replaced by "TV + Internet + Mobile Terminal" full media marketing promotion model.

"Sweet" can only count the medium rules in the performance of the marketing model, whether in the trace of a hot topic, the experience of the program itself, is "high-cooled", Weibo hot search, WeChat interaction, program post, column The promotion of the public is lacks highlights of attractive young audiences.

Xiao Chong is seriously analyzed, and these shortcomings must be improved.

First, "Twelve Road Xiao Wei" must be based on diet culture, trigger the audience to resonate and improve the connotation of the program.

Huaxia is vast, because of the formation of different tastes throughout the climate difference, the dishes have gradually formed Lu, Sichuan, Cantonese, Sugi, Miji, Zhejiang, Hunan, Suicai, Niki, Niki, and Local Formation Historical and cultural and economic development.

The Xiao Chong Plan to build a team, study in-depth viewing characteristics of Huaxia audience, after all, diet culture is the most exciting audience to resonate.

"Twelve Road Xiao Wei" can learn from the experience of "Huaxia on the tip of the tongue", based on the difference in dish of different local dishes, use a characterful place to speak a humanistic story, use food to do carrier, inherit cultural spirit.

In addition, the main entry point of the "front" "front" is a thank you from and his star friends, there are many interviews and narration, and the recommended ingredients and dishes are often worthy, and they are separated from ordinary people.

During the production of "Twelve Road Xiao Wei", the Xiao Co plan will be transferred from the star to the food itself. It is recommended to have local characteristics, pay attention to the cultural connotation of the food, so that the audience expands from fans to each love People in food can improve the taste of the program.

Second, transform the concept of broadcasting, increase audience participation.

With the rise of the Internet and the popularity of 5G mobile phones, more and more audiences through video websites, live APPs, mobile terminals to watch variety show and TV dramas, and audience selection programs are increasing, while watching time is increasingly fragmented.

"Twelve Road Xiao Wei" is in the planning link, you can understand the preferences of the audience through the Internet, let the audience will vote for the dishes you want to learn.

Of course, it can also launch a recipe for such as Tanabata Wenyi Dessert Package, Mother's Day Thanksgiving Package, Mother's Day Thanksgiving Package, New Year Reunion Package, etc. in traditional festivals, attracting young people to make cuisine.

The program group records a program every time, you can also choose the local cooking enthusiasts to conduct special dishes, the winners can work in the current front kitchen, accept their professional guidance.

Xiao Chong said in detail the revised program planned to listen to everyone.

"Three days later, you took out the final plan to give me." Xiao Central said, this is his most serious program in the past few years, he wants to excel. Be