Losing Money to Be a Tycoon

Meng Changren was silly.

It was supposed to be just an ordinary interview, but it was unexpectedly caught by these players who could be called Sherlock Holmes!

Meng Chang now realized that although the main content of the interview was nonsense, making unfounded speculations and even personal attacks against him, these were only small problems.

The real big problem was that this interview had leaked information about the Mission and Choice demo!

The reason why Meng Chang adopted such a publicity method was to conceal this information in the end, and let all the publicity funds float away.

But Yu Yao and the other employees of the advertising and marketing department didn't know Meng Chang's real intention.

They all thought that Meng Chang was deliberately concealing this information so as to cause a bigger sensation when it was disclosed.

As a result, it was difficult for Yu Yao and the others to keep a high vigilance on the matter of "secrecy", and the slightest slackness would lead to trouble.

Even Yu Yao himself definitely didn't expect this map to trigger so many things.

Meng Chang panicked a bit, and he hurriedly went over the discussion from the players again.

The number of comments below the interview article was growing, and a large number of players were drawn in, seeing that demo's information and starting to speculate!

Users are very understanding of what is called "bold assumptions, careful proof", once the "Tengda new game has been about to complete" assumptions, the brain hole can no longer stop, a lot of originally thought that there is no connection between the details are all strung together!

As the heat of the discussion grew, Meng Chang couldn't sit still.

The commission was about to fly away and leave him in minutes, which was simply more unacceptable than the defamation of him in the interview!

"What should we do, we won't be able to hide it if we keep this up!"

Meng Chang's heart was racing.

The players were currently still at the speculation stage, but Meng Chang had no doubt that they would soon be able to piece together the truth.

Meng Chang would never accept such an easy dog leash, and the desperate situation instead inspired his spirit of struggle even more!

"Hurry up and come up with a few more marketing plans, or release some 'one-sided real news' to distract the players a bit from staring at this side..."

There was still more than half a month to May 1st, and Meng Chang didn't know if he could distract the players for such a long period of time.

But to have him very simply give up this month's commissions now? And that's absolutely impossible!

Desperate situations are always more inspiring, Meng Chang's brain raced and immediately began to consider a new plan.

Now that the players' curiosity had exploded, it was better to block it than to spar it. If Meng Chang's side forcefully denied, it would definitely arouse the players' rebellious mentality and cause more serious consequences.

Therefore, Meng Chang felt that it was time to take a risk!

As they say, only magic can defeat magic.

The best way to cover up one message is, without a doubt, to release another message.

Just like many companies in crisis communications, it's best not to go online and delete, blow up or ban, forcing public opinion is bound to cause a backlash that will only lead to a bigger crisis.

The best thing to do is to go dig up even more dark stuff about other rival companies and then buy a navy to make things worse.

In this way, most people would pay attention to the new hotspot, and the original company's crisis would naturally slowly pass.

Meng Chang thought left and right, this seemed to be the only way.

"I've heard that the goblet game side is also developing a new game, and the expected release date is the second half of May."

"A little internal information check..."

"This game is called Fitness Wars? That's... a bit of a far cry from the game type."

"But it's not a big problem, it's hard to beat me."

"Looks like we'll have to abandon the car!"

Meng Chang quickly finalized a relatively bold plan.

He will reveal a small part of the game content of Fitness Battle, and hint to players that this is Tengda's new game, which is also the demo of the game he is playing, and may be on the "Chinese Classic Game Collection" in the future.

In this way, players will discuss these pop-ups put out by Meng Chang, and ideas will run off the rails.

The "Fitness Battle" was only released in the second half of May.

Throughout the month of April, the promotional scheme that Meng Chang did was for Mission and Choice and didn't generate much attention to Mission and Choice.

Even if players were more concerned about Fitness Battle, the game wasn't even on yet and there were few details disclosed, so the publicity wouldn't be too ideal.

This way, as long as he survived until May, even if Meng Chang couldn't get a full commission, he could at least get 70% to 80%.

For him, that was a lot too!

Meng Chang quickly came up with a plan, it was hard to say whether it would be a medical emergency or a return from the dead. But at least it was much better than sitting around waiting to die.

There was still the only problem, though, and that was that there wasn't enough money for publicity.

The remaining 20 million has been thrown out in a hurry, and the advertising and marketing department has little money left.

But if you want this kind of "misdirection" to have an effect, you must spend money.

What's more, the propaganda of Fitness Battle is not yet Meng Chang's responsibility.

In the end, it is necessary to go to find Pei again.

Meng Chang immediately got up and rushed to General Manager Pei's office.

........

A few minutes later, Meng Chang arrived in front of Head Pei's office door and knocked lightly.

"Enter."

General Manager Pei's voice seemed to carry a trifle of displeasure.

When Meng Chang entered the office, before he had a chance to speak, General Manager Pei's question was already splitting his head.

"How come I see a lot of players online discussing our new game? Is there something wrong with your outreach program?"

Pei Qian's expression was serious, looking more attentive than Meng Chang himself.

Meng Chang was a little bit confused about Pei's pulse.

What's the situation, shouldn't Mr. Pei be secretly happy now?

Why does it look like you're in more of a hurry than me?

Well, Mr. Pei has many tricks up his sleeve, he must be cheating me!

By purposely showing such a fake expression, it looks like I'm on my side, but it's actually a shady attempt to get me to break my guard.

That would never do!

Thinking of this, Meng Chang immediately put on an indifferent expression: "No matter what, everything is going very smoothly and is under my control."

Pei Qian will believe it: "Really?"

Meng Chang nodded his head with great certainty, "Really, I won't ask you to worry about it, Mr. Pei."

"But I do have some small requests this time."

Pei Qian: "What request?"

Meng Chang still had a composed expression: "I hope that another ten million yuan will be allocated to me for publicity, and by the way, I will be allowed to use a part of Fitness Battle for promotional materials."

Pei Qian's brows stretched at first, then knitted.

"Ten million in publicity funding is fine."

"But what do you want the promotional materials of The Great Fitness Battle for?"

Pei Qian secretly wondered, what was this Meng Chang's idea? Why do you want to live?

Is it possible that...it's not enough to hoover up one of my projects, you have to hoover up the fitness game and my automatic smart drying rack as well?

No, he can't. Does he really treat commissions like dirt?

Of course, Meng Chang didn't want to say it explicitly, so he could only continue to talk with a dead duck's mouth: "Mr. Pei, you don't need to worry about this, I know it by heart. Anyway, this is part of the publicity plan."

Meng Chang himself was very apprehensive when he said this.

If General Manager Pei was not happy and refused to agree to both of them, then there would be a big problem.

On the surface, Meng Chang was cloudy and light-hearted, but in reality, he was very anxious inside.

Pei Qian looked at Meng Chang's expression and fell into confusion.

Is it really possible?

Pei Qian didn't trust Meng Chang at all, but he trusted Meng Chang's desire to get a commission.

Last month's publicity effect was indeed quite good, and from Meng Chang's performance, it seemed that he had left a lot of back-ups for this month's publicity plan.

Pei Qian did not want to ask too detailed questions for fear of triggering the observer effect again.

After a moment's consideration, Pei Qian nodded his head.

Employing people is not suspicious, and suspicious people are not used, since it was decided to put Meng Chang in charge of this propaganda scheme, and there was a commission spurring him on, then he could only choose to continue to trust him!

Pei Qian nodded, "Okay, I'll agree to both of your conditions."

"But I have to remind you again, if you can't get a commission for messing around, I don't care, the one who suffers is yourself."

"The publicity effect of the Fitness Battle will affect your commission in May, so you're on your own."

Meng Chang's heart expressed hehe.

May's commission?

How the fuck am I supposed to think that far ahead? It'll be nice to get a few tens of thousands in April!

Meng Chang didn't say anything, just thanked Mr. Pei, and then rushed back to the advertising and marketing department without stopping to prepare the new plan.

Things happened suddenly, so we had to scramble against time.

Be sure to divert the attention of the players before they dug out the truth, use the news of Fitness Battle to cover Mission and Choice and keep the April commission!

........

Just over an hour had passed, and even before the end of the day, Meng Chang's remedial plan had already been completed.

It had to be said that DEADLINE was the first productivity, and sometimes people didn't know how much potential they had if they didn't push themselves a bit.

Meng Chang grasped the time to go through the plan and then immediately handed it over to Yu Yao to handle.

It was a bit rushed, but he couldn't do anything about it because it was about to be the end of the day.

Once he finished work, the advertising and marketing department had no overtime quota, and this proposal would have to wait until tomorrow to be implemented. But the problem was that one night was enough time for a lot of things to happen.

What if those netizens who were comparable to Sherlock Holmes solved the case tonight, wouldn't something big happen?

There was something about Fitness Battle in this proposal, and the guiding principle was particularly clear, which was to try to mislead and distract the players as much as possible.

Meng Chang was in a hurry, so Yu Yao didn't have time to read it in detail, and directly sent a message and a few accompanying pictures using Tengda Games' official account.

"The game that has all the internal staff addicted to it, we will meet you at the end of May soon!"

The accompanying image is some promotional material for Fitness Wars.

Of course there was a very critical issue in this, which was that the game graphics of Fitness Battle and Mission and Choice were a hundred thousand miles apart, it was too unlike, and the players were not blind to see the difference.

But it's not hard for Meng Chang, he studied it carefully, although the picture before the interview was taken to the game screen, but after all, it's mainly a back shot, the computer screen only takes up a small piece of the photo.

At most, it can be seen that this game is obviously different from those mosaic games in the "Domestic Classic Games Collection", which can be seen as God's perspective, but the specific units inside are not clear to see.

So Meng Chang asked Gobelin to provide a "Fitness Battle" chapter level map with similar background color, which happens to be God's perspective.

The training of Fitness Battle is gradual and progressive, with different chapters and levels made in the early stages to guide the player to a better experience, as well as some simple scenarios, and this map looks somewhat similar to the one in Mission and Choice at first glance.

Under the extremely blurry pixels, the backpack+magazine could also be forced into a pan, and Meng felt that it shouldn't be a big problem to barely fool around for a while with this method.

In addition, the publicity funds were also used to buy some self-media and marketing numbers, and let them forward it for some "analysis".

The so-called analysis, is just to further draw the attention of players to the "fitness battle" above.

Because it was still promoting its own products, there was no falsehood, so it was not an illegal operation.

After all the arrangements were made, Meng Chang finally felt at ease.

He still wanted to stay in the company for a while longer, but it was already time to finish work.

He could only reluctantly go home and continue to pay attention to the development of the situation at home.