Losing Money to Be a Tycoon

Zhu Xiaozhe was stunned.

He clearly remembered that there hadn't been a lot of similar discussions yesterday, just small discussions with little to no heat.

But just a day later, there were suddenly more discussions of all kinds!

The release date of the "Mission and Choice" movie has been hammered out, and not many trailers have been released other than some basic information, but this does not affect the enthusiasm of the netizens in any way.

The game is still in a state of pure "doubt", but gamers have already made a few guesses with their intelligence, and some have even linked it to the Fantasy Warfare Remake, which will be released on April 14.

And the discussion continues to grow in fervor, if that momentum actually lasts two days!

Zhu Xiaozhe's expression quickly changed from frustration to surprise, and from surprise to amazement.

"It's only been a day, why are there so many people talking about it?"

"If you just look at the day's results, it's not bad at all!"

Huang Si Bo's face was also filled with excitement, "I understand!"

"That's what's so brilliant about Pei, he looks like he's done nothing, but he's actually done a lot!"

"The reason why we felt that the advertising and marketing department did nothing was because we subconsciously went overboard with the traditional way of promoting the campaign. But this campaign clearly didn't use the traditional way!"

"Traditional promotional methods are simple and straightforward, but it's hard to inspire players to get involved."

"Interested players will only know a little bit about it, and then they'll patiently wait for the movie to be released and the game to be released, without discussing it too much."

"And those players who are not interested will mostly not deliberately learn about these issues, and trying to get them to pay attention as well means investing a huge amount of money in publicity, because of the principle of diminishing marginal effects, this kind of cost performance ratio is actually very poor."

"Pei's publicity plan, on the other hand, is an 'interactive' type of publicity!"

"Just like the puzzle solving activities that were done to promote BEQUIET, this approach better motivates players to get involved and has a completely different effect than traditional promotional methods!"

"In layman's terms, it's a way to set up a trap and wait for attentive players to take the bait, and once those players are hooked, they are motivated to share it with others, thus acting as a kind of 'tap' The effect!"

Zhu Xiaozhe also had a sudden expression.

"To inspire players to participate?"

"Huh, that makes sense!"

He carefully recalled the publicity package related to Mission and Choice and suddenly realized that what had previously seemed unrelated all tied together!

The advertising and marketing department demanded strict confidentiality on projects related to Mission and Choice, and the company was not allowed to leak any information internally, and the game was not leaked at all.

Although the movie was scheduled and submitted, it was not actively promoted on a large scale, so the vast majority of the audience did not notice, and naturally, no widespread discussion was formed.

Next thing you know, the advertising and marketing department started leaking out little by little!

First of all, they spent a lot of resources to promote the "domestic classic game collection", and hid "Mission and Choice" very cleverly in this collection, on the surface it seems that the money spent is not worthwhile and has no effect at all, but in fact it plays the role of science popularization.

"The more the players discuss, the more players who know the inside story will be informed.

The more players discussed it, the more players who knew about it. When this shame was mobilized again, it provided the perfect ground for the release of Mission & Choice.

Secondly, through the official platform interview, the "hatching base" and "domestic classic game collection" two concepts tied to the Tengda game above, an unintentional photo, triggering players for the Tengda new game of infinite fantasy.

Then, the advertising and marketing department faked a shot, deliberately released false news, using the "fitness battle" to cover up the "mission and choice", so that players are once again confused state.

At the crucial moment when the gamers were arguing so much, the divine assistance of Vanqi Media arrived, and the disclosure of the Mission and Choice movie directly sealed the deal, making all of the gamers' previous doubts come true!

Throughout the whole process, Pei was like a beautiful woman with a pipa in her lute, always leaving a handkerchief or a token in the players' carelessness, and the expectation of the players became higher and higher in the constant debate and self-doubt.

Until finally, what they find is no longer a handkerchief, a token, or a plucked flower, but an invitation.

A beauty that had previously been doubtful of existence writes in a letter inviting the players to a gathering at the gazebo on the mountain, a temptation that who can resist?

And so, all that time of propaganda that had been building up to this finally came to fruition, and the players' eyes were all gathered!

And unlike traditional publicity, interested gamers will try to guess what the game and movie specifically are about through various clues, while uninterested gamers will be interested due to the massive amount of player discussion.

The conversation will persist, and over the next few days, discussions about Mission & Choice will inevitably proliferate, completely exploding in a short period of time to create a mega-hotspot!

And the biggest advantage of this method of promotion over the traditional method is the savings.

It doesn't cost a lot of money to promote, and the players are totally volunteering to dig in and get that information!

As soon as Huang Si Bo and Zhu Xiaoshe reviewed the situation, they immediately felt that Mr. Pei's publicity was really great!

Although the solutions were all made by Meng Chang, but a discerning person could see how this was Meng Chang's style? Pei must have instructed me!

It wasn't that Meng Chang was that stupid, the point was that Meng Chang his brain circuitry wasn't that long, and this kind of idea was completely contrary to his habits.

Just like what is written in some martial arts novels, the smarter the person is, the less he can learn many of the magical skills.

Meng Chang was this kind of smart person, if not for the guidance of Chief Pei, he would never have come up with this kind of brilliant solution in his life!

And strictly speaking, Meng Chang's cleverness was petty cleverness, while Pei was not only smarter than Meng Chang, he was smarter than him!

"So, Pei is always full of confidence in Mission and Choice, that's why he dared to use this kind of propaganda scheme with a small amount of money and a full risk factor, ah."

"But even so, the problem of the inherent lack of publicity still still hasn't been solved well ah."

"Especially for movies, the first day's schedule and attendance figures are too critical and can't be improved by the quality of the movie alone. It's not like it hasn't happened before that many movies of superior quality have died violently due to insufficient publicity, so the risk is still very high!"

Once again, Zhu Xiaotai raised new concerns.

The problem with this plan was that it was too idealistic.

The game is fine, the wine is not afraid of the alley, it will always catch fire after a long time, and it's okay to wait a few months; but the movie is different, if the initial publicity is not enough and the attendance rate is not high, then the cinema will further cut the schedule, and then the daily box office will continue to fall, and it will fall into a vicious cycle!

Compared to the traditional publicity method, the current heat brought by this method is still not enough.

Because the traditional propaganda program is very intuitive, overwhelming advertising to play out, the bragging blow out, the more money spent, the better the results.

But Pei always use this publicity program now, although saving money, but the initial effect is certainly not as traditional program. It is characterized by high user loyalty, high participation, and backward momentum, but many passersby will never be attracted to it in the first place.

It has to be this discussion that continues to spread and create a trend towards the passerby community.

If the game or movie didn't have the desired effect after it was released, then the chain of this spread would break out of thin air, and that would be the end of it.

Huang Si Bo and Zhu Xiaozhe were both smart enough to understand the reasoning behind this with a little thought.

"So, the initial exposure is still needed, and as far as Pei's proposal is concerned, everything is perfect, the only problem is that the current discussion hasn't been able to break the circle."

"If we let this discussion continue for three to five days, it's still possible to break the circle, but it's clearly too late now ah..."

Zhu Xiaotze's eyebrows locked.

He had thought the turnaround was complete, but now that he thought about it, he was missing a very critical piece of the puzzle: the initial heat.

This could very well affect the success or failure of the entire project!

Huang Si Bo nodded, "Well... it's a really serious problem."

"But as things stand, there's nothing we can do about it."

"All we can say is that the problem we want, Pei must have wanted it too. Probably Pei has already prepared a back-up."

"Let's do our job and wait patiently."

After discussing for a while, the two of them couldn't figure out exactly how to solve this last problem, so they had no choice but to stop.

At this time, there was no choice but to trust General Manager Pei!

........

Meanwhile, Meng Chang was lying in his own residence.

He didn't go to work today because he had completely lost his motivation to go to work.

Until now, he was still unable to accept this tragic fact.

This month's commission, I'm afraid it's going to be murderous!

What difference does it make whether you go to work or not for the next half of the month? It's all at the mercy of God anyway.

When games and movies go viral, he doesn't get a cent in commissions.

The game and the movie were yellow, and how much commission he could get was all dependent on luck.

What's more, in the first half of the month, Meng Chang worked intensely and exhausted all of his enthusiasm, and now he didn't want to do anything at all other than paralyze his bed.

"Buzz..."

While lying on the corpse, the phone on the bedside table rang.

Meng Chang stared dumbly at the ceiling for a few seconds before shrugging and touching the phone, saying weakly, "Hello?"

Yu Yao's voice came over the phone, "Brother Meng, you didn't come to work today, are you not feeling well?"

Meng Chang: "I'm fine, just a little tired and need to rest."

Yu Yao: "Well, indeed, Brother Meng you've really worked hard this month. I have something to report to you here, didn't you ask me to communicate with the various departments before that you wanted to keep the matter of Mission and Choice a secret?"

"Min Jingchao called me just now and asked if I should keep it a secret. They've got a new hero coming out over there, it's been dragging on for a long time, and the players have been waiting so long that it's not good to keep dragging on."

"And now that the gossip of Mission and Choice has spread, a new hero from GOG over there shouldn't hurt, right?"

Meng Chang was silent.

If he had come to ask two days earlier, his answer would have been no.

But now Meng Chang was already in a kind of broken state.

One by one, the players were like Sherlock Holmes, guessing all kinds of information about Mission and Choice, and the movie had all been picked up.

Also, the movie is coming out over the weekend, so it's not a bad day or two.

Meng Chang felt like he was already dead in the water: "Whatever."

Yu Yao nodded: "Okay Brother Meng, then you rest well, I'll hang up first."

........

After receiving a positive response from the advertising and marketing department, Min Jingchao immediately arranged for his people to update the version of GOG.

"The new hero 'Lark' is ready to go online!"

"Let's hurry up, not a second to lose!"

Min Jingchao was rushing, because he could sense that this new hero should be important to Pei!

The discerning can see that Pei's marketing plan belongs to the thick and thin type, if other people's marketing plan is to light a fire and then start fanning like crazy, then Pei's marketing plan is to first put a lot of grass piled up and buried the fuse, and then just wait for a spark to quickly develop into a prairie fire!

But now there is a problem, the fuse is buried and the spark has been made smoothly, but the fire isn't burning fast enough.

If the fire doesn't burn very well before Saturday, then there is still a chance that the work will be lost.

This is the time to test the various departments!

The role of "Skylark" is linked to "Mission and Choice". It was originally intended to be Captain Qin Yi, but was rejected by General Manager Pei.

So, this time, "Skylark" is a female character in a combat uniform.

Now, this new hero will finally come in handy!

This update will touch the hearts of countless GOG players, and Min Jingchao is taking this opportunity to help promote Mission & Choices and make a small contribution!

"This should be a key card that Pei left me, right?"

"Well, it's almost time to hit the road!"