Losing Money to Be a Tycoon

Seeing Jiang Yuan's confused eyes, Pei Qian felt that something was wrong.

If Jiang Yuan suddenly brightened up and suddenly realized, that would be a big problem.

As long as the confused look in his eyes is maintained, it is hard to say how the sales of the phone will be, but the launch will probably be cold.

Pei Qian does not intend to give Jiang Yuan the opportunity to extract more "success codes" from himself, and resolutely stands up: "Well, the content of the conference has been decided, you can happily leave work!".

Jiang Yuan hurriedly said, "Uh ...... Mr. Pei, the overtime time I applied for is two hours, it's only been an hour, it's too fast, I'll stay and think about it."

Pei Qian was a bit unhappy: "Overtime time is not important, what is important is how much work has been completed."

"Even though the time is not up yet, the work has already been completed, so why stay here? It's May 1st, so hurry up and get back to rest!"

"The overtime pay is still the same as before, not a penny less."

Jiang Yuan excused himself again, "No ah Pei, I have to run through it again, I promise to leave as soon as two hours arrive!"

When Pei Qian saw how determined he was, it wasn't too good to head out directly, after all, it was agreed that it would be two hours.

Thinking of this, Pei Qian compromised, "Alright, then be a little more conscientious, and go home immediately when the two hours are up."

As he was about to leave, Jiang Yuan suddenly asked again, "Mr. Pei, you wait a moment, I have one last question!"

"Do the pros and cons of cell phones ...... come before the pros or the cons?"

Pei Qian was stunned.

Good guy, I'm leaving and you still don't forget to get my words?

He subconsciously wanted to say "merit first", but suddenly realized something was wrong.

With the previous E1 phone, it was the merits that came first, and something went terribly wrong!

Pei Qian carefully recalled that at the time of the E1 mobile phone launch, the first part was about the price, then Changyou told the advantages of the mobile phone in a coherent speech, and finally the disadvantages of the mobile phone.

As a result, the audience overlooked the shortcomings of the phone.

So, the same mistake must not be made again!

Pei Qian immediately said, "Flaws ahead! And the price link should never be announced right off the bat, just like any other launch, put it to the end!"

Jiang Yuan's mouth is slightly open, obviously this is not the answer he was expecting.

If Mr. Pei said "the advantages are in the front", then he could analyze the previous E1 mobile phone launch and draw some inspiration.

But when Pei said "disadvantages", it means that he has overturned all the experiences from the previous conference.

Pei Qian smiled slightly, trying to trap me? You're too young!

Looking at Jiang Yuan's confused expression, Pei Qian was in a good mood and left proudly.

Eyeing the back of Pei's departure, Jiang Yuan locked his eyebrows and began to think hard about what Pei had said before.

Can't figure it out!

No matter how you think about it, it doesn't make sense at all.

After thinking hard for a while, he was still clueless and could only begin to change the PPT.

After making a copy of the original PPT, Jiang Yuan began to delete the content of the PPT in accordance with the requirements of Pei, the removal of the removal, the merging of the merger, the expansion of the also set aside enough pages.

It took ten minutes of simple tossing and turning, Jiang Yuan roughly the general framework of the PPT to change, the original dozens of pages of the PPT directly cut off nearly half of the content.

The previous large introduction of ottoos in this year's evolution, all cut down; large introduction of AEEIS artificial intelligence technology in the application of mobile phones, as well as AEEIS intelligent lifting machine, also all cut down; instead, the shortcomings of mobile phones, the application of those new technology immature places, all to be a big book.

The entire PPT, the advantages of mobile phones were all condensed onto one page, but the disadvantages were at least ten pages.

Jiang Yuan was depressed.

In fact, the previous E1 phone's PPT at the launch was almost the same structure, but the two phones were actually very different.

Because the E1 mobile phone it is a traditional mobile phone, the advantages are solid, such as excessive configuration, long range, supporting services are very good and so on.

As long as these advantages are listed out, consumers will be able to feel them intuitively.

After that, the disadvantages of the E1 phone are introduced, because the advantages are so prominent that the disadvantages seem harmless, so the audience can accept them.

But the G1 phone is completely different.

It is a phone that utilizes a lot of new technology, which can be said to be not very practical, but very exploratory.

Unlike the E1 phone, the advantages of the G1 phone are less perceptible, but the disadvantages are all real.

For example, the full-screen technology is nothing more than a slightly larger screen for most people, with a much higher value, but it's not perceived particularly strongly.

The problem with the full-screen technology is that the pop-up camera takes up more of the phone's internal space, the phone block gets bigger, the heat dissipation gets worse, the water and dust discharge gets worse, and the call quality also decreases.

And all of these are going to have a real bearing on the customer experience.

So if the G1 phone does this again, customers won't feel that these shortcomings are harmless, but instead will feel that these shortcomings are enough to overturn all of the previous advantages.

If we were to do the same thing again this year, not only would it not have the same effect as last year, but it could backfire and cause a backlash from consumers.

Because last year's launch is equivalent to the whole work, and the whole work is not the whole twice in a row, then it is too outdated, and become a rotten work.

Therefore, no matter how Jiang Yuan thought about it, he felt that something was wrong with the content of this conference.

"What is wrong with it?"

"Looking at Mr. Pei's confident look, it's obvious that he's already got a plan. But how come I just can't get Pei's mind ......"

"Calm down, we must not rush at this time, we must take our time to analyze Pei's intentions."

"......"

"Pei said that the shortcomings of the phone should be talked about at the front."

"And the price link shouldn't be put at the front, it should be put at the end just like the other phones."

"Did Pei mean to say that it should be as mediocre as other phone launches? Impossible, Pei told me just before that this is a phone full of innovation, the launch should also be full of innovation!"

"Is it possible that the ...... shortcomings are the key to the story up front?"

"Repeatedly talking about the drawbacks of each new technology even took up most of the launch, not even mentioning the advantages until the end and then out of the price section ......."

"I get it!"

Jiang Yuan watched the PPT twice after adjusting the order, and suddenly brightened up and realized what Pei meant!

"What would be the result of talking about the shortcomings of these new technologies first, and in detail and over and over again? It will make the audience think that the phone is very difficult to develop, that these new technologies are not yet practical, and that the cost is very high, mostly because there is only technology and no product, or only a concept machine, and it cannot be mass-produced."

"But in reality, these technologies are already mass-producible, and other phone manufacturers are trying to use them, just not as boldly as we are, they are only trying to use a small portion of them, while we just pile it all on."

"So, I shouldn't call this launch a mobile phone launch, but rather a 'new technology exchange and sharing meeting'!"

"That way, the audience won't think that I'm here to sell mobile phones, and they won't have any expectations about it, they'll just think that these are some very cutting-edge, still immature technologies in the mobile phone industry, mostly without prototypes."

"But at the end of the day, there will be a price link on the screen that will make them instantly realize that so much difficult technology is actually ready for mass production and on sale!"

"So this surprise will completely dilute the impression left by the various shortcomings of the previous phone, and because it's a concept phone of an exploratory nature, customers will be substantially more tolerant of it."

"At the same time, because of the creation of this sense of surprise, customers won't find the price to be particularly extraordinarily expensive."

"In other words, the same product, introduced in a different way and from a different angle, will have a completely different effect!"

"This should be the effect that Pei wants to achieve!"

Jiang Yuan suddenly had an epiphany, everything had been right before!

He looked at his watch, exactly two hours had passed since Pei's arrival and the quota was exactly right.

"Perfect!"

"Have someone change the PowerPoint after the holidays, hurry up and prepare for the launch, you must not disappoint Pei!"