Losing Money to Be a Tycoon

Back at the company, Meng Chang sat at his desk, drank a bit and took a break, and then began to consider the "smart fitness drying rack" promotion plan.

This month, Tenda has two relatively new products, one is the G1 mobile phone, and the other is the smart fitness drying rack. The promotion plan of the former has been cancelled.

In other words, Meng Chang does nothing this month, but also gets a basic salary; to make a publicity plan for smart fitness clothes racks, he also gets a basic salary in the worst case.

In this case, Meng Chang has no pressure, because even if he fails, there is nothing to lose.

"But having said that, this product is really good for moths. It looks like I have a good chance this time!"

After seeing the real thing of the smart fitness clothes rack and personally experiencing it, Meng Chang suddenly felt that this publicity plan was very promising.

Because this product is really not a serious product.

As an entrepreneur, Meng Chang is obviously well versed in the workflow of product managers. For such a product, you must first determine the target population it faces, determine its unique advantages compared with competing products, and then based on the product The characteristics of the country, formulate corresponding publicity plans.

Of course, for Meng Chang, in order to achieve the worst effect of the publicity plan, the advantages of the product should be avoided as much as possible, but the disadvantages of the product should be more hinted.

Meng Chang created a new document and began to analyze it.

"What is the biggest advantage of this product?"

"First of all, it can be linked with the game, and the characters in the game can be developed through fitness training. Moreover, it also has a built-in artificial intelligence module for simple communication."

"These are the advantages compared to traditional fitness equipment, so it must not be mentioned in the promotion."

"Secondly, its training programs are relatively comprehensive, and the core muscles of the whole body can basically be trained, and there are games for teaching, which is very easy to get started, and it also has very perfect after-sales service for home delivery, assembly and even moving. "

"Well, these are also its unique advantages, so it must not be mentioned a word in the promotion."

"Finally, it also has an advantage that is not an advantage, that is, it takes into account the function of drying clothes."

"When this fitness equipment is not in use, there are many places above it to hang clothes. Although it occupies a space, if you use it to dry clothes, this space can still be barely used."

"Although other fitness equipment is also used to hang clothes and dry sheets, it is inconvenient to use. There is no specially designed position for hanging clothes on the equipment."

"Well, so I should start from this point and make a lot of publicity in the promo!"

Meng Chang quickly found an excellent publicity direction: Ignore the two biggest advantages of the smart fitness clothes rack, never mention it in the promotional film, and put all the pages in the most nonsensical and marginalized part of this device. Functionally.

"Next is the style of the promo."

"It is necessary to emphasize the function of the product's'drying clothes'. No matter the style is serious or humorous, it will eventually become a nonsensical and funny style."

"But as long as everyone smiles after reading it, and there is no urge to buy, then it's fine."

"You have to find a star for this promo."

"Well...who do you look for?"

Meng Chang was lost in thought.

If you follow the normal thinking, you must find a popular young actor, regardless of male or female, it must be the kind of good figure.

For fitness equipment, it is convincing to find a good body endorsement.Just like shampoo ads are looking for spokespersons, no one is looking for bald stars, right?

But Meng Chang didn't want to engage in positive propaganda, he wanted to make this thing unsellable as much as possible.

Therefore, Meng Chang immediately decided to find a star with a bad body!

But when you think about it, this kind of star is really hard to find.

Because most celebrities attach great importance to body management, looking for bloated celebrities, you have to look for "golden dragon suits" and "special actors", and the number of such actors is relatively rare.

What's more, this kind of actors who do not rely on appearance and figure to mix in the film world are often truly powerful actors. Their acting skills are extremely good, and it is dangerous to find endorsements.

It's best to find a supporting role who is bloated and not popular.

Meng Chang thought about it for a long time, and suddenly his eyes lit up and thought of a candidate.

Lin Jiaqiang!

This name is very unfamiliar to many people, but everyone knows it as long as you mention it: he is one of Zhang Zuting's best friends.

As the actor of the past, Zhang Zuting had several good brothers who played supporting roles in the movie, such as Ajian, Axiong, and Jia Qiang, who were all good friends of Zhang Zuting.

After these people gradually passed away, apart from Zhang Zuting who was able to receive some movies with the handsome image of the middle-aged uncle, the other supporting roles became miserable, and some even reduced to performing when the real estate opened.

Among them, Lin Jiaqiang was the worst one. Because he couldn't receive the drama and got into a contract dispute with the brokerage company, he was in distress and had to rely on Zhang Zuting and other friends to help.

Mr. Pei asked them to shoot a set of commercials for "Hot-Blood Warsong Power Enhanced Edition", "I am a fried pig's hoof, come to chew me if I am a brother" and it became an online golden sentence at the time. After that, these buddies also filmed The advertisement was dubbed by netizens as "Five Tigers of "Hot-Blood War Hymn".

It is said that the price offered by President Pei at that time should be quite high, and it should be able to greatly improve the living conditions of these people.

The more Meng Chang thought about it, the more he felt that this man was very reliable.

Because Lin Jiaqiang is a big fat man weighing more than 200 kilograms, he walks with pant, so let him shoot the advertisement of this fitness equipment, it fits Meng Chang's requirements!

Thinking of this, Meng Chang immediately arranged for his subordinates to contact him.

There is no shortage of propaganda funds at Tenda, and Lin Jiaqiang is also short of money, coupled with Zhang Zuting's relationship, people will definitely be able to invite them.

After finalizing the candidate for the promo, Meng Chang suddenly felt like a fountain of thoughts, and the general outline of the entire promo appeared in his mind.

He immediately tapped the keyboard quickly and wrote in the document.

...

The video begins with a narration.

"Strong chest muscles."

"Strong lats."

"Eight clearly visible abdominal muscles."

"Powerful biceps."

"They symbolize the exuberant male hormones and are the dream pursued by every man!"

At the same time, Lin Jiaqiang appeared in the camera, following the narration, showing the fat on his chest, back, belly, and arms.

Of course, he would wear a loose-fitting sports vest to prevent this ad from being too hot.

"But most people don't have developed muscles, only fats that can't be driven away anyway."

After posing for a few poses, Lin Jiaqiang stopped helplessly and squeezed the meat on his belly.

"Is there a kind of fitness equipment that can let you have these handsome muscles that you can't buy for a lot of money at home without going out?"

"Of course there is!"

An automatic fitness drying rack appeared in the screen, and Lin Jiaqiang looked at it with a very happy and very expectant expression.

"The smart fitness rack supports up to 350 pounds of counterweight-this is a weight you will never use. Because you are likely to find that you actually hate fitness after trying it once or twice."

As soon as the camera turned, Lin Jiaqiang was exercising with a smart fitness clothes rack, but soon he lost interest and stood up from above with his tongue out.

"But if you think it will be ashamed, you are wrong."

"This latest equipment not only allows you to exercise at home, but also brings you what you really want-a place to hang clothes!"

As the camera turns, Lin Jiaqiang holds a pile of freshly washed clothes, puts them on the seat of the smart fitness drying rack, then picks up the racks and hangs them one by one on the rail above the smart fitness drying rack.

"The smart fitness drying rack is tailor-made for the clothes drying needs of urban white-collar workers. It can dry up to ten pieces of clothes at the same time, and is also equipped with an automatic blowing function to speed up the drying of clothes!"

The smart fitness clothes rack was already full of clothes, and the ribbon at the air outlet was floating. The clothes were all bathed in the breeze. Lin Jiaqiang felt the breeze and smiled with satisfaction.

"Moreover, you don't need to worry about it taking up too much space. Its seat is a very user-friendly folding design. As long as you fold it, you can get an exclusive space for clothes drying."

"There is also a glass holder for beer or wine. The hidden design allows you to use it to have a few drinks occasionally. Of course, you can also use it to hold water glasses or energy drinks during recovery training. , Although I know that scene will never happen."

Lin Jiaqiang took out a can of beer from the smart fitness clothes rack, raised his head and took a few sips, and gave a thumbs up.

"For every customer who orders, we will also give away a set of sportswear for free. It is very comfortable and can be worn as pajamas."

"Such a feature-rich smart fitness drying rack, what are you waiting for? Hurry up and order it!"

...

After writing the general outline of the promo, Meng Chang watched it again and nodded very satisfied.

Well, very good!

No one will buy this ad when it goes out, right?

This advertisement first gave the audience a very bad psychological hint through the image of Lin Jiaqiang, and then nakedly exposed the fact that "home fitness equipment is smartly dried even if you buy it back, and you will never use it." .

In short, it completely runs counter to the purchase desire of target users!

Not only that, this advertisement does not reflect the game "Fitness Battle" that is compatible with the smart fitness clothes rack, nor does it mention the smart system on it. It is even more vague about its fitness function.

The more Meng Chang thought about it, the more he felt perfect.

As long as this promotional video is shot and released, and combined with the product positioning of the smart fitness clothes rack, which is originally a sand sculpture, customers will definitely laugh it off?

Of course, some people will buy it out of curiosity, but this thing is very expensive, and secondly it takes up a lot of space, so there will not be many people buying it.

As long as the promotion does not have the desired effect and the smart fitness clothes racks are not sold much, isn't the commission stable?

The more Meng Chang thought about it, the more optimistic he became, and suddenly he burst into work passion again!