Losing Money to Be a Tycoon

The next morning, after Pei Qian finished his breakfast, he came straight to the office.

Today was Friday, and tomorrow was a rest day, so the burning of money had to be arranged as soon as possible.

After watching the press conference between Finger Company and Long Yu Group yesterday, Pei Qian spent only half an hour to think of a counterattack plan.

Anyway, as long as it involved spending money, Pei Qian was more active than anyone else, and the original procrastination immediately disappeared and was replaced by extremely high action efficiency!

Because this proposal involved many departments, Pei Qian directly called Assistant Xin here.

"This is the general planning plan for the '515 Game Festival', take a look at it, perfect it a little, and then arrange for the relevant departments to do it."

Pei Qian directly handed over a document to the Xin assistant.

Xin's assistant reached out and took it, browsing through it quickly.

Her usual calm expression also appeared slightly fluctuating.

Assistant Xin asked, "Mr. Pei, this is a measure taken in response to the price war of Long Yu Group?"

Pei Qian nodded, "Well, it can be understood like that."

Assistant Xin said after a slight hesitation, "Mr. Pei, I feel the need to remind you that if we follow this plan, there will be some risk to our capital chain."

"My idea is that this series of activities can be done, but it would be better to match it with some revenue activities, which is more prudent."

"Of course, it's up to you to arrange it."

Assistant Xin wouldn't comment under most circumstances, but this time the proposal really made her feel slightly uncomfortable, which was why she couldn't help but very restrained herself from reminding a few words.

Pei always give this program, can be seen as the previous "1024 Digital Festival" variant, but the focus is different.

The previous 1024 Digital Festival can be summarized in three words, that is, "Big Rewards", subsidizing customers in various industries, burning money to earn heat, and enhancing brand awareness.

But 1024 Digital Festival is mainly concentrated in the real industry, such as: fish takeaway food discounts, free delivery fees; use the counterwind logistics to send express delivery can get courier fee waiver, the other courier companies to take pieces of the draw can be canceled; ROF installed white door-to-door service and installation costs, but also randomly upgrade ......

After that, every year's 1024 Digital Festival is basically done according to this plan, only with some new content, such as after the OTTOE1 mobile phone, during the 1024 Digital Festival also engaged in subsidized purchase activities.

Because the official promise E1 mobile phone will not reduce the price, so it is still the original purchase price, but after the purchase of some gifts.

For example, after the introduction of managed gyms and sloth apartment business, customers can also get some discounts if they spend money in these industries during the 1024 Festival.

But even though the 1024 Festival has undergone some changes, its main focus is still on physical stores and digital products.

This time, the "515 Game Festival" given by Mr. Pei shifted the focus of preferential activities to games and game related industries.

The specific provisions are as follows.

The 515 Game Festival lasts for one week, from May 15 to May 22.

During this period, anyone who plays with friends in online games such as Sea Fortress and GOG will receive a gift pack each day to randomly obtain in-game items, which also includes epic weapons, rare skins, and other items.

During this period, there is a certain chance that any purchase of single player games such as Turning Back, Struggle, Mission and Choice, etc. will be free of charge.

Accumulate online hours in any Tengda game, and as long as you reach one hour per day, you'll get a random bonus cashback of as low as $0.1 and as high as $888, and instead of giving tokens, you'll get direct cash!

Watching GPL matches on Rabbit Tail Live will earn you a reward gift from the website. These gifts are all paid gifts, and after rewarding the broadcaster, the broadcaster will receive real money.

When you watch the GPL live, you have a chance to win a prize, which may be free tickets on the spot, or you may get rare skin or limited hand-me-downs and so on.

It's also crucial to note that the G1 phone and smart fitness drying rack are also required to be heavily stocked.

There were also a few miscellaneous detailed regulations, but that was the main one.

For Assistant Sim, she could see that these regulations were clearly in response to the price war between Fingerprint and Longyu Group.

During yesterday's press conference, the Finger Company and Long Yu Group had been menacing, and it was normal behavior for Mr. Pei to respond quickly.

However, there were two very obvious problems with this series of measures taken by Mr. Pei.

The first problem was that almost all of the activities were without any threshold, and they were not preferential, but were given for free.

There was a big difference between a discount and giving for nothing!

Take the game, whether it is the game itself or the in-game skin and props, if it is discounted, even if it is 10% off, the game company still makes money.

After all, after the development of the game, sell more copies are no cost issues, nothing more than the same code copy and paste countless times.

Therefore, most game makers often engage in promotional activities, discounts and then still make money.

It's even possible to make more money than selling at the original price because the discounts are stronger and attract more players.

But Pei's behavior is not a discount at all, but a free give!

There's no discounting or promotion going on at all, but instead you get something for logging in, or even just giving cash!

The free props, although it does not seem to cost much, but the original intention to buy a certain item of the player happened to be given this item, means that he will not spend this money, for the game is still overdrawn future income.

In short, it's all about burning money to buy heat, and this kind of behavior basically can't return the blood, and the burned heat may not turn into income in the short term, which even makes a lot of people whoring too much for no reason, and discourages their desire to spend.

The second question, why did Mr. Pei specially emphasize to make G1 mobile phone and smart fitness drying rack over there more stock? What does this have to do with the "515 Game Day" campaign?

And both of these issues boil down to what is really one issue: a lot of money pressure!

The Xin assistant is well aware of the company's current financial situation, although the Tengda Group's family has always been very rich, but the recent "Mission and Choice" to invest a large sum of money, temporarily failed to return, and then late line studio side and funded a large sum of money, coupled with artificial intelligence labs and other projects miscellaneous expenses, the company's available funds are actually not as abundant as before.

The "515 Game Festival" subsidies can be real money, ten million can not play, afraid to hundred million as a unit, if coupled with mobile phones and intelligent fitness drying rack stocking, the amount of funds required is even more terrifying.

Although Tengda's various industries are still making money in a steady stream so far, but this behavior is like dancing on the tip of a knife, it is easy a capital did not turn around sharply, there will be problems.

What's more, if another conference is held on the side of the Finger Company and Long Yu Group to burn more money, will Teng Da follow or not follow then?

The risk can be figured out, but in the end it comes down to one thing: there's no need for it.

Why take the risk when you can burn money safely anyway?

So Xin assistant couldn't help but mention that he hoped it would be safer to run it with an operational activity, while returning the blood transfusion.

Pei Qian smiled slightly, "Matching operational activities? Of course not!"

"What is a 'festival'? Festive means universal celebration and cheerfulness. Do a lot of marketing campaigns, is that a holiday for customers, or is that a disguised way to get money out of their pockets?"

"Usually we can run promotions, but at '515 Game Day' and '1024 Digital Day', what we're trying to do is completely subsidize and give back to our customers and give them 100% of the real benefits out of our own pocket! !"

"If you poke around in the dark with operational activities and make money while subsidizing them, it defeats the purpose of this festival, this so-called 'festival' is unlikely to gain a high degree of customer recognition, and it will just end up being a 'big sale' like other businesses in general have from time to time! ', no one will remember."

"Wouldn't that be an act of picking up sesame seeds and throwing away watermelons?"

"As for the funding, don't worry about it at all."

"Tengda's various industries are still making money in a steady stream, and even if they do have some financial problems, there are solutions. For example, wouldn't it be fine to sell a building at ...... or something like that?"

Pei Qian's wishful plans had already been shaken to the heavens.

Of course, he knew that this set of combined punches going down would put a lot of pressure on Tengda's funds, but the problem was that if Tengda's funds weren't under pressure, then there would be a lot of pressure on his settlement!

Other people subconsciously give a little more advance when calculating these issues.

For example, if the company has a hundred million on its books, at most it will only dare to spend sixty million, leaving at least forty million for emergencies.

What if something were to happen that urgently needed the money?

But Pei Qian consider the problem, are to count on the more.

The company has a hundred million in its accounts, that must run to spend 130 million.

Because the facts have proven that the Tengda Group somehow make money too strong, this one hundred million just spent, maybe Tengda Group has earned another fifty million!

So, Pei Qian is giving enough advance this time.

As for the risk, it was nothing more than lack of funds, and some activities were stuck halfway forward.

But this risk is nothing to Pei Qian, because before he bought several buildings in order to make sloth apartments, but these buildings have appreciated in value.

According to the rules of the system, the fixed assets are equivalent to a big reservoir, when Pei Qian has too much system funds on hand, he can buy buildings to consume them quickly; and when Pei Qian does not have enough system funds, he can sell these buildings to turn them into funds again.

The only problem is that if too many buildings are bought, there is a chance that the proportion of system funds accounted for by fixed assets will be too high, and the loss of money converted into personal property will shrink.

Why not sell a building or two and reduce that risk?

What's more, Pei Qian also left a back-up, which was the system's mysterious reward for this cycle: consuming personal property could increase the amount of concessions for a certain industry at a ratio of 1:100, with a maximum consumption of 100,000 personal property.

In other words, in case the money runs out, Pei Qian will just bite his teeth and throw 100,000 pieces, then instantly increase the amount of concessions for a certain industry by 10 million, all for nothing.

This ten million is a pure concession for no reason, even if it is directly given to the customer in cash, the system will not stop it.

And currently, Pei Qian hadn't used this rule yet.

Because that's a hundred thousand, if you can spend all the system funds without using this rule, why pay out of your own pocket?

These current money-burning policies are within the limits of what the system allows. Because Tengda Group is facing external competition, so it is normal to be forced to burn some system funds as a counter-attack, which the system considers reasonable after dynamic evaluation.

In other words, if there was no competition between Finger and Long Yu Group, the system would not have approved the "515 Game Festival".

That's why Pei Qian is so thankful to Eric, because Eric's action is like a charcoal in snow!

Even Pei Qian is a little anxious to see Eric burn more money, because the more money burned there, the more money the system allows Pei Qian to burn, plus this 10 million unjustified pure concessions amount, this time around, Pei always has to lose blood!