Losing Money to Be a Tycoon

That night, late at night.

Zhao Xuming is in his home, wearing loose pajamas, ready to rest.

After getting off work this afternoon, Zhao Xuming and Eric visited the hosting gym unannounced. After seeing that this smart fitness drying rack was unattended, they were relieved a lot.

Although the smart fitness drying rack itself has little to do with the upcoming money-burning war between the two companies, according to intelligence, the backlog of this fitness equipment will put heavy pressure on the capital chain of Tenda Group.

This also means that Tenda must be more cautious when it comes to burning money.

Zhao Xuming and Eric both speculated that the 515 Game Festival held by Tenda Group this time was mostly thunderous and rainy. It was mainly about blowing, and it would not start this series of activities with the finger company in terms of profit margins. Obvious gap.

Although the game is different from other industries, the skin will no longer have a cost after the production is completed, but excessive sale will also stimulate the player's enthusiasm for consumption. During this period of crazy consumption, future consumption will decrease. In the long run, It will still reduce income.

Therefore, general game companies will never offer discounts when new games are first launched. They will wait a few months before the heat has subsided, and then discounts will attract players who have not experienced it.

With Tenda Group’s capital chain already being somewhat tight, the preferential strategy of this 515 Game Festival must not be formulated so aggressively, otherwise the risk will be too great.

Of course, President Pei’s behavior has always been erratic. How many competitors who tried to predict President Pei’s behavior have all failed, and the consequences of failure are extremely serious.

Therefore, Zhao Xuming did not dare to take it lightly, and he had to wait for the announcement of the specific preferential strategy of the 515 Game Festival before he could relax.

As for Eric, most of them are paying attention at this time.

Zhao Xuming checked the time, and it was past midnight.

There is no need to deliberately look for the specific rules of the 515 Game Festival, because the official websites of all Tenda games and most of its industry websites, who have a slight relationship with the 515 Game Festival, have made the announcement of this new festival!

Including GOG's game client, it also displayed the 515 Game Festival promotional page in the most eye-catching position. Clicking in is the detailed rules.

Zhao Xuming immediately clicked to check.

After only five minutes, his face became difficult to look, and his calm expression became shocked.

But in the shock, there was a hint of confusion and even surprise.

The reason for the shock was that the detailed rules completely exceeded his expectations!

Originally, Zhao Xuming and Eric speculated that Tenda Group is limited by the pressure of the capital chain. Even if this 515 game festival is to be held, it can only be a preferential activity similar to ioi.

In other words, the merchandise purchased in the game is sold at a discount.

It can be direct discounts, or discounts in disguise for activities. In short, at least a portion of the money must be collected to recover the blood.

But what is the discount for this 515 game festival event?Obviously it is completely free!

The most frightening thing is that there are no rules directly related to discounts!

The only one that is slightly related to discounts is this "Buy Tenda Game" random free order, but in all the rules of the event, this is only a very marginal one.

All the other rules can basically be summarized as: as long as the player goes online to play the game, they will randomly give something, which may be items in the game, or they may give cash directly!

Zhao Xuming couldn't believe it, and read these rules word by word from beginning to end.

He thought of some problems that he might encounter, such as what to do if someone with ulterior motives registers a robot account and stalks wool.

But then think about it, for the experienced Tenda, these should be some small problems that are easy to solve.

Against the scalpers and the wool party, President Pei has always been very professional.

A long time ago, Mr. Pei had already opened up all accounts of Tenda Group with a foresight, whether it was games, novels, live broadcasts, Tenda Life APP and even TPDb website, all of them were logged in with Tenda accounts.

In the TPDb website, the weight of each Tenda account is completely different.

To put it simply, an account that is registered early, consumes a lot, and has been used for a long time has a higher weight, while a newly registered, unused, suspicious account has a lower weight.

Even if someone raises accounts with ulterior motives, because they are all robots operating in batches, their behavior patterns and the characteristics of their accounts are very obvious, which is very easy to troubleshoot.

In this way, although the slogans of "random free orders" and "random moneys" appear on the surface, in fact the higher the weight of the account, the better the reward, and those accounts with low weight may be a token of a dime. The money is not even given a dime.

For Tenda, who holds the final interpretation right of the event, these are normal operations, and the players will not be disgusted. After all, the players are all high-powered accounts with real money and it is beneficial to them to rectify the wool party .

There are just so many benefits. If the wool party stalks you away, won't the benefits of real players become less?Everyone must understand this truth.

So, this rule is no problem.

The problem is that this activity is too elaborate!

Even if there are many ways to prevent robots and wool parties, Tenda has such a large user group, and everyone is online to receive benefits. The cost is still an astronomical figure.

And completely different from what Zhao Xuming and Eric predicted, this 515 game festival is not a "discount" at all, but a "free gift"!

This also means that the price paid by Tengda Group is significantly higher than that of Finger Company and Longyu Group!

Originally, what Zhao Xuming thought was that if Tenda Group used "preferential discounts" to engage in activities, there would be a lot of room for maneuverability in the war of burning money between the two sides.

For example, I offer a 40% discount and you get a 50% discount, but the value of the items in the two games is different, and it is difficult for players to tell which one has the greater discount.

Moreover, this preferential strength can also be adjusted according to the situation, and increasing the preferential amount is completely within the controllable range.

But Tenda was able to get it right in one step and it was a free gift!

In this way, although the value of the goods in the two games is different, one is "offer" and the other is "free", players can still see at a glance which is more cost-effective.

Obviously, Tenda's direct free delivery is more open and brighter!

The price war hasn't officially started, and the players' eyes are all attracted by Tenda's 515 Game Festival. Even the old players of ioi are greedy and look down on the activities of ioi. What else is going on? ?

As soon as the game started, the opponent was completely crushed from the layout!

But in the midst of confusion, Zhao Xuming felt that this matter still had a slight turn for the better, even an opportunity.

President Pei's doing this is indeed a big deal, but in this way, Tenda's funding problem will become more serious.

Originally, the promotion of preferential activities could return the blood, but in order to overwhelm the Finger Company and Longyu Group, President Pei had to do it for nothing.

The result of hitting a swollen face to fill a fat person is often a tooth falling into the stomach.

However, is President Pei a bluff, or is he strategizing and confident?

No one can guess.

Zhao Xuming was thinking, the phone on the table rang.

Sure enough, it was Eric.

"Mr. Zhao, have you also seen the specific rules of the 515 Game Festival?" Eric's voice was low, obviously this incident was completely beyond his expectation.

Zhao Xuming nodded: "I see. What should we do?"

Although Eric's voice is a bit serious, it is still calm: "Don't worry, observe first."

"Who can have the last laugh in the money-burning war depends on who can burn longer. The 515 Game Festival did completely overwhelm us in terms of the initial welfare, but how long can this kind of welfare last? Even if it can last for a week and save the whole The game festival persisted, but what happened after that? Does Tenda still have enough energy to deal with our new offensive?"

"This is a long-term war, and you can laugh best when you laugh at the end!"

Zhao Xuming hurriedly said: "Understood!"

"President Pei's move can be said to be a dead end and a last-ditch fight. Although it can really boost morale in the short term, the stamina is insufficient."

"In other words, President Pei did this and didn't leave much room and retreat for himself. As long as we persist, the longer we persist, the better it will be for us!"

"I must observe Tenda's movements at any time, and I won't let any clues go!"

After hanging up the phone, Zhao Xuming felt much settled.

I was a bit scared by the benefits of the 515 Game Festival before. It was like being at a gambling table. I just tried to add a few chips on my side, and Mr. Pei directly allined over there. This caused a huge psychological pressure on Zhao Xuming. , And also deeply doubted the strategy he had prepared.

But now calm down and think about it, it seems that this matter can also be interpreted in another way.

The money of Tenda Group can't be generated out of thin air, right?There is always time to spend.The inventory of smart fitness drying racks is piled up like a mountain, the movies and games of "Mission and Choice" are still in the payback cycle, plus other developing industries of Tenda...how to calculate, Tenda should not have much money. Correct.

So is President Pei making such a bluff?

It seems that you have sufficient funds and are not afraid of price wars. Want to scare away Finger Company and Longyu Group?

Mr. Pei, he's always treacherous, false and true, true and false, and he likes to play with his heart.

As long as the money-spreading activities of Zhitou Company and Longyu Group can continue, we have to see if Tenda can spend any more money after the week-long 515 Game Festival!

The more Zhao Xuming thought about it, the more he felt that the situation was not as pessimistic as he first thought, but he became optimistic!

He felt so calm and went to sleep peacefully.