Losing Money to Be a Tycoon

This post was full of hundreds of words, which caused a enthusiastic response on the Internet, and there were many voices of approval.

"Big guy's analysis makes sense!"

"Give a glimpse of the leopard, the gap between the two companies in terms of structure is indeed very large."

"Before I didn't think it was anything, but now it's really wrong to think about it carefully. The finger company wants to make money and want a good reputation, and treat us as fools!"

This time, Eric couldn't calm down.

This post is a bit murderous!

After the specific activities of the 515 Game Festival came out, Eric was already in a disadvantaged position and was a bit uncomfortable in public opinion.Because Tenda’s 515 campaign is “free” and Eric’s side is “discount”, the two are essentially different.

When evaluating the two companies, the players have more or less put on tinted glasses.

Even the loyal players of ioi, many people complained because the rewards of ioi activities were not as good as Tenda.

And ioi mobile games, if you put it in normal times, especially when there is no comparison of competing games, it is simply too common, not worth mentioning.

At present, there are too many games on the market that are not interoperable. The end game costs money, and the mobile game has to be spent again. Players also complain about a few words and continue to spend money, and those game vendors have nothing to do. Scolded.

If ioi mobile games are compared with these games, it is simply a conscience.

But now the ioi mobile game has been scolded, and it has risen to the company's motivation level!

why?

Because I got involved with Tenda!

The other games of others are indeed not interoperable between the two terminals and make two crops of money, but the key is that they only make money low-key and never dare to touch Porcelain Tenda.

People just put on a posture of "I just want to make money", and the players scold it casually. Anyway, our small family is incomparable with Tenda.

In addition, the size of the game is not large. Players are used to the manufacturer's personality, and have not reported too high expectations for them, so naturally they are not in the mood to chase after the spray.

But ioi is different.

The whole world knows that you and GOG are direct competitors, and the new version and special promotions are also rushing to seize the GOG market.

The players' requirements for you are obviously to fully benchmark against GOG, which is naturally much more stringent.

Eric never expected that the ioi mobile game and "Fitness Fight" are two completely different types of games, but the players just found a way to compare: one played a word game deliberately misled the player, and the other was very Strict, in order to prevent misleading players, even gave up the heat of the early publicity!

What's worse, many players have extended this detail a bit, thinking that it reflects the deeper problems of the two companies: such as the gap in values, attitudes towards players, and sincerity.

Coupled with the stereotypes that players have formed since the beginning of the 515 Game Festival, everyone has obviously stood on Tenda's side and resolutely resisted the behavior of ioi mobile games!

Eric leaned on the chair, unable to hide the exhaustion on his face.

Tired!

How could he have thought that President Pei would be waiting for him in such a place?

I originally thought that the ioi mobile game would be foolproof when it came to "Fitness Fight", but now it seems that "Fitness Fight" may be a card that President Pei has calculated long ago, and even deliberately did it at the press conference of the smart fitness clothes rack. The posture is to get him hooked!

The most ruthless part of this trick is that it completely sacrifices the pre-propaganda of the smart fitness clothes rack and "Fitness Battle", which strengthens the inherent impression of the players: "Tengda always considers the players; the finger company and the Longyu Group surface It’s for the sake of the players, but in fact it’s to make money for yourself."

Once this impression is strengthened, you may not see anything in the short term, but it will play a subtle role and have a profound impact!

Moreover, Eric could not find a way to fight back.

If Mr. Pei waved his hand and decided to burn more money, then Eric could naturally continue to burn money.

But President Pei easily established this impression in the players' hearts. What should Eric do and how much will it cost to eliminate this impression?

What's more, Eric couldn't persuade all the senior executives of Finger Company.

When President Pei made a move, he had spotted his deadly spot!

Zhao Xuming patiently waited for Eric's reply.

He knows very well that the ioi mobile game has only been online for more than an hour now, and there should be a chance to recover while things are still not serious.

But if you keep dragging and not responding, the dissatisfaction of the players will definitely accumulate. There will be more and more players comparing the ioi mobile game with "Fitness Fight". By then, it will be nothing to bring to the "Fitness Fight". heat.

Eric frowned and forced himself to calm down.

"We can't work hard from ioi mobile games."

"It was a decision made by the top management to make the mobile game like this. I am unlikely to convince them. Moreover, even if it is changed now, the damage to the players has been caused, and the loss of trust cannot be undone."

"The stereotype has been formed, and it is difficult to reverse it. What's more, we can't learn from Mr. Pei's set of things."

"In my opinion... it's better to follow the trend."

"Don't smash with President Pei in the field he is good at, we still increase our efforts and engage in preferential activities."

Eric's idea is very clear. Tenda can play this way because of Tenda's special situation.

In the company, Mr. Pei alone has the final say, and the company completely obeyed, so Mr. Pei can make such a radical move.

But Zhitou is not owned by Eric, and Longyu Group is not owned by Zhao Xuming alone. The two of them are at most one of the top executives in the company, and many things cannot be done.

This determines that even if they want to pretend to be like Tenda's "conscience", they will not pretend to be like it, because other senior executives, including the boss, still want to make more money in their hearts.

Therefore, Xue Tengda's model is tantamount to the effect of the east, not only will he bleed heavily, but most of it will not have any good results.

Eric decided to get more discounts, such as giving more discounts to the skin. As long as the discounts are increased, it will definitely restore a lot of reputation.

Zhao Xuming gave a thumbs up: "Wise! Your thinking is too clear, you have been taught!"

"Then... what special offers shall we have?"

Eric thought for a while: "The activities that are already being done are mainly discounts. It is not impossible to reduce them on the basis of the current discounts, but the effect may not be too good, and it may cause the players who have already consumed dissatisfied."

Zhao Xuming nodded, this is easy to understand.

For example, this skin was previously discounted at 50%, and the players happily bought it, but within two days it turned into a 30% discount. Can the players bear it?

If you refund the price difference to the players, it will be troublesome on the one hand, and on the other hand, it will make people feel that the game company is too trivial.

Therefore, to increase the incentives, you have to change the trick.

Eric asked: "Mr. Zhao, you know the preferences of mainland players better. What kind of promotional activities do you think will be more popular?"

Zhao Xuming thought for a while, and had an idea: "What do you think... what about the lottery?"

"Raffle draws have always been the favorite way of krypton gold for domestic players, especially the surprise of drawing out rare rewards, which will make them great satisfaction."

"We can set up a lottery, and the discount on the surface is slightly lower, such as a 30% discount. However, the players will draw out some things they don’t need to encourage them to spend more, and it will not be very for us. deficit."

"In order to increase the appeal to players, we can take out many limited skins that are no longer sold and put them in the prize pool."

"As long as we make this sweepstakes a little bit more conscientious, the players will be very satisfied."

"Tengda’s 515 Game Festival does not have a similar lottery, and Mr. Pei’s "Pure White" activity model does not support lottery activities. By doing this, we should be able to form a misplaced competition with Tenda."

Eric nodded frequently. "Well, that sounds great!"

"How long does it take to develop this activity?"

Zhao Xuming said: "Soon! We can put this sweepstakes on the web. It is not a particularly complicated function. It will definitely be completed before the weekend!"

"If we are afraid that the players can't wait, we can make an announcement first to appease the emotions of the players."

"It should be foolproof for those players who have already spent money to make up some lottery tickets."

Eric is very happy: "Okay, just do it!"

"Mr. Zhao, you finally came up with a good idea! If this thing is done, you will be a great achievement."

Zhao Xuming hurriedly waved his hand: "Oh, no, no, no, I just make a suggestion, whether it is feasible or not, you still have to decide."

For Zhao Xuming, the idea can be given, but the pot cannot be remembered.He didn't want to rush to the front line of fighting with President Pei and become cannon fodder.

Eric immediately made a decision: "Then it will be so decided, immediately hurry up to develop the lottery function, and hurry up the announcement!"