Losing Money to Be a Tycoon

It's still a familiar video style, but the content of this video does not seem to be confined to a certain game, but as a kind of popular science, for all audiences, the past life of the "lottery" gameplay in the game industry this life.

From the earliest games with lottery games, to the prevalence of lottery in domestic games, finally I talked about why game designers, especially domestic designers, favor lottery so much.

Obviously, there is only one biggest driving force, which is to increase revenue!

Lottery draws take advantage of the weakness of human psychology to some extent. It is precisely because the vast majority of people like to gamble on luck and the feeling of getting something for nothing, so lottery activities are so highly sought after and enduring.

In other words, the reason why lottery draws make people feel happy is not all because of how precious the prizes are drawn. This is just one aspect; more importantly, the psychological satisfaction that lottery draws bring to people.

In other words, it is a feeling of getting something for nothing.

For most ordinary people, a hundred yuan worth of things were drawn out. This is a strong emotional stimulus for most ordinary people, that is, the mentality of taking advantage is at odds.

Qiao Liang's words changed: "Actually, there are many similar situations in commercial activities."

"Many businesses take advantage of consumers' mentality that they want to get something for nothing and want to take advantage of it, and they come up with activities that seem to be cost-effective but actually routine consumers.

"It's just that in commercial activities, the supervision of relevant departments will be stricter, and the punishment will be more severe when it involves false propaganda and consumption-inducing marketing cases, so similar situations will appear less frequently."

"The game field has gradually become the hardest hit area."

"Because games are not purely commercial activities after all, they are more inclined to cultural and entertainment activities. The value of virtual items has not been clearly defined. The supervision of relevant departments is relatively weak, so lottery in many games has actually become The game business’s money-gathering tools and the lottery rules are also varied and chaotic. It is difficult for the interests of players to be guaranteed after charging up..."

Here, Qiao Liang also criticized several games by name.

For example, a certain mobile game broke out a scandal some time ago. In the official lottery activities, the prizes were all drawn by several trumpets that were repeatedly renamed, and interested players discovered that these trumpets only need to participate in the lottery. You must win.

Seeing this, Pei Qian finally took a sigh of relief.

"so far so good."

"I thought Old Joe would harm me again!"

"It looks like it has nothing to do with me, and it has nothing to do with Longyu Group."

"Although the Longyu Group also organized a lottery, they should not be able to draw prizes to their own trumpets. As long as their lottery is completely legal and compliant, they should not get wet by Qiao's video. Give it to AOE."

Pei Qian is also scared. Every time he sees Qiao Liang's new video, he feels like he is coming to him.

However, less than two minutes after he was happy, he heard Qiao Liang's conversation turn.

"Then some audience fathers may want to ask, if it is a lucky draw that is legal and compliant and does not engage in black-box operations, is it okay?"

"of course not!"

"I have said before that the reason why businesses are so keen on lottery is because they take advantage of the players' mentality that they want to take advantage and get something for nothing."

"Even if it is a lottery that does not engage in black-box operations, no matter how cost-effective it seems, it can be summed up in one sentence: You may make a small profit, but the business will never lose!"

"Because you have to be sure, the business will always understand probability better than you."

"Especially for game companies, every design of a lottery system must be done by the company's high-level numerical planning. It will definitely ensure that the entire lottery is positive for the game company's revenue. Please bear in mind that luck can never beat the data. "

"What's more, the lottery probability in the game is never a true probability, but a false probability with countless conditions attached. Although the results are similar, the internal operation method is very different."

"The player is actually participating in a game where the expected return is negative and you never know the real, specific rules."

"You think that '20% burst rate' is the rule, but in fact there are countless subtle rules behind this one, which are written in the code of the lottery program, and you have no way of knowing."

"For some individuals, the actual gains obtained are very high, but if it is averaged to everyone, this is a game of steady loss and no profit."

"As long as the sample is large enough, it must be a loss from the perspective of the entire group of players, and the game dealer does not need to operate in the dark, and it must be profitable."

"It's just that everyone thinks that he will be the lucky one, so he will be deceived again and again."

Qiao Liang cites in the video, showing off his knowledge of games and probability.

Including the difference between "false probability" and "true probability" in the game, the internal logic and operation mode of "false probability" and so on.

The core argument is: the lottery is actually just a disguised promotional activity.In fact, it takes advantage of people’s desire to get something for nothing, and through probability, some players bear the losses of another part of the players, and the game business profits from it.

Any sweepstakes, no matter how cost-effective it looks and how big the discounts are, as long as it still meets the basic characteristics of traditional sweepstakes rules, then its final result must be player damage and business profit.

The barrage on the video is a sound of wonder.

"FK U!"

"Brothers put the protection on the public screen!"

"As a former practitioner in the game industry, I can say that what Old Qiao said is true. In fact, the lottery is nothing more than making money from people's desire to get something for nothing. Whether you are the European emperor or a non-chief, in fact, the final profit must be games. Quotient. And the real rule of lottery is never purely true probability, but false probability calculated by layers of numerical designers to ensure that the final result of most players is within expectations. It really is the sentence: you may Make a small profit, but I will never lose!"

"Old Qiao, is this going to offend the game dealers across the country? There are still a few games that don't have a lottery? Everyone knows that the lottery comes quickly. This is a way to cut money!"

"After watching this video, I decisively held the hand that I wanted to draw. One sentence is right. In fact, people who like lottery don't like the prizes inside, but the feeling of getting good things."

"Indeed, even if the best items are drawn, the moment they just drew is actually very good. Playing for two or three days, at most a week, is tired. But the idea of ​​wanting to draw good things will always exist. So the next time the lottery draws, I will still be unable to control my hand. Before I know it, I don’t know where the money is spent..."

"Old Joe is really bold, and I dare to do this kind of insider video."

It seems that he foresaw the possible reaction of the barrage. In the video, Qiao Liang said, "Actually, this video is also sent out with emotion."

"It's not me who really stood up to expose this unspoken rule, but President Pei of Tenda Group!"

"As everyone knows, there are two other big hot spots in the gaming circle recently: one refers to the lucky draw jointly organized by the head company and Longyu Group. The special prize is a car that attracted a large number of players; the other is the new Tenda Group The game "Fitness Fight" adopts a brand-new lottery mode, with free refunds."

"Right now, the former is significantly more popular than the latter. Many players also feel that the discounts offered by Finger Company and Longyu Group are so large, and if they draw a car, they will definitely be more than the "Fitness Fight" lottery. conscience."

"This is obviously wrong!"

"Because the lottery activities of Zhitou Company and Longyu Group are actually the lottery activities I described before. On the surface, the products are rich, but the actual wool is on the sheep.

"If you don't believe me, you can ask the local tyrants to take a look at the lottery records. After deducting the rubbish skins they don't want, you can probably calculate the actual income and see who earned it."

"Of course, compared with other black-hearted lottery events, perhaps this lottery will look very conscientious, but compared with the "Fitness Fight" lottery, it is far from it!"

"Because the lottery of "Fitness Fight" actually completely broke the original conventional model, because players can refund at will and only keep the contents of the lottery that they are satisfied with, so in fact, the expected value of this kind of lottery is no longer a negative number. While retaining the sense of surprise brought by the lottery, it did not let the players become slaves of probability."

"Of course, "Fitness Fight" is all virtual items, so no matter how low the price is, it will still be profitable."

"But the important thing is not the specific price, but the idea conveyed by Tenda Group through the lottery model of "Fitness Fight"!"

"Raffles can indeed bring surprises and happiness to people. This is human nature. But more and more businesses and game companies are taking advantage of this psychology and actually turning the lottery into a tool for collecting money. Normalization and rationalization make players actually lose their interests without knowing it."

"On the other hand, the shopping mall model of "Fitness Fight": all items can be purchased with calorie coins to encourage players to exercise more. Even if it is a lottery, a full refund can be given, so that players do not have to be reduced to desire-driven consumer machines. Don't use human inferiority to accumulate money."

"Comparing the two, make a decision!"

"Considering the activities of the 515 Game Festival, Tenda Group has always been tirelessly delivering benefits to the players, and it is a real'giving', not a'discount', not a'disguised profit'."

"Tengda has been working hard to create a harmonious relationship with the players: to make value-for-money products, to ensure that you get what you pay for, and do not play various complicated rules and twists and turns. The crooked ways to coax the players, but tirelessly guide them to re-establish a healthy consumption concept!"

"On the other hand, Zhitou and Longyu Group, from ioi mobile games to sweepstakes, no matter how much profit they seem to make, there is still a trace of their inner urge to make money."

"This difference in philosophy is the biggest difference between the two companies!"

"That car will definitely be taken away by a local tyrant in the end, and the money charged by this local tyrant will definitely be far more than one hundred thousand. After the local tyrant drew the car, Zhitou Company and Longyu Group will definitely be a big fan. Using the topic to hype, use this case to demonstrate how conscientious my own lottery is."

"But in fact, this is a routine process that has been arranged: use a small portion of the European Emperor with a lot of money to stimulate most players, let the non-chiefs pay for the European Emperor, and the game company will profit from it."

"At the end of the video, I would like to remind everyone of the audience fathers: lottery draws are risky, and you need to be cautious about recharging. This is not empty talk, because as long as it is a regular lottery, it must be an investment behavior with negative expectations. This is not wise. Lift."

"If you have to smoke, you should come to "Fitness Fight" and have fun. After all, you can get refunds here without any loss!"