Losing Money to Be a Tycoon

The crowd immediately became interested: "Mr. Li, tell us about it."

For these people, it's a rare opportunity to hear the secrets of investment and business from Mr. Li himself.

Li Shi was also in a good mood to share his wise investment with these people.

He played with the chopsticks that came with the snacks, on which the logo of "Cold Face Girl" was engraved.

When Cold Noodle Girl was a hit, this pair of chopsticks was also an important part of Meng Chang's hype, along with the expensive and unpalatable baked cold noodles, which were scolded to death at the time.

But after all this time has passed, when I gently caress these chopsticks again, I can feel that they are really well made.

In other words, Cold Noodle Girl is a brand with good details, but the only problem is that it's not good enough.

"This snack set, ordered on the Touch Fish Takeaway app and delivered from the nearest Touch Fish Takeaway store to here, contains a recipe provided by Cold Face Girl."

"And Cold Face Girl is now also a Tengda property, with more than 70% of the shares in the hands of Mr. Pei, who has absolute control."

"From this information, it's easy to deduce that Pei always wants to revive the Cold Noodle Girl brand by touching the fish takeaway."

"Offering snack packages in Touch Fish Takeaway, people will try them and find them delicious, which will reverse the stereotype of Cold Face Girl."

"But currently, Cold Face Girl has only one store, and there is no store in the capital, Beijing. So, Touch Fish Takeaway should be training its own chefs in its own stores through the recipe provided by Cold Noodle Girl, so that they can make these snacks incidentally."

"These aren't hard to deduce."

Everyone nodded their heads.

Li Shi changed his words, "But you must remember that the rightness or wrongness of some things is not absolute, it will change as the situation changes."

"The same thing, doing it before you are fully prepared is wrong; doing it after you are fully prepared is right!"

"The important thing is not that 'Mr. Pei drives the cold-face girl with fish-touching take-out', which is an idea anyone can think of. The key is how Mr. Pei prepares and prepares for it."

"The reason why I can now conclude that the Cold Face girl will be brought back to life is because I see not just this move by Pei, but that each of the previous moves, when connected, creates a momentum."

The crowd all listened with ears cocked, their expressions incomparably serious.

Li Shi explained: "I'll run you through all the operations from beginning to end that Pei brought the Cold Face girl back from the dead."

"At a time when Cold Face Girl was at an absolute low and everyone, including Meng Chang, had completely given up, he forcefully bought over 70% of Cold Face Girl's shares, ensuring his absolute control."

"Only when absolute control is ensured, can we then advance exactly according to our own plan."

"When she first took over, Cold Face Girl could be said to have nothing. In terms of recipe, the baked cold noodles were not as good as some delicious street stalls; in terms of reputation, it had become the opposite of over-marketing, and the previous heat backfired, and it was scolded on the Internet; there were no assets, only liabilities."

"But Pei clearly sees that Cold Face Girl is not useless, it still has value: the only value of this is that it once had an extremely high level of heat, and this logo has been seen by too many netizens!"

"In other words, assuming you can reverse word-of-mouth in some way, the negative heat will instantly become positive heat, and then there will be no need to promote it slowly at all."

"But reversing word-of-mouth is not easy."

"That's why Pei came up with such a 'whitewash plan' that spanned over half a year!"

"The first step is to go cold and let the heat go down."

"The cold-faced girl is completely in the vortex of negative public opinion, and the netizens' inertia is too strong, so no matter what you do at this time, it won't have too good an effect, so wait for the negative public opinion to die down first."

"And after that, Pei convenes a ground food competition."

"Now, it seems that this food competition has at least three purposes: first, to bash the taste of cold noodle girls, signaling a cut with the past; second, to make netizens more interested in snacks as a food culture through the excellent snack display; third, to recruit and attract specialized snack talents through this event. "

"As far as I know, the current head of the Snack Bazaar, Zhang Yahui, was absorbed at this stage."

"But that alone is obviously not enough, there is also the crucial issue of Cold Face Girl's taste."

"Cold Face Girl's previous failures were due to an overemphasis on marketing and not on the taste itself. And to turn around people's perception of Cold Noodle Girl, it's clear that it ultimately comes down to taste."

"And the taste is not something that can simply be improved, but must be very good and outstanding, otherwise the customer's perception is not obvious, and how can word of mouth be reversed?"

"So, Mr. Pei decided to make a documentary on 'The Hundreds of Stalls'. On the one hand, to continue to showcase excellent snacks and create a conversation so that netizens can pay more attention to and understand the snack culture, and on the other hand, to continue to recruit and attract more snack talents."

"Finally, more and more stall owners have joined, who specialize in all kinds of snacks and have been tested by the taste of the masses."

"Improving Cold Noodle Girl's meals with their recipes is not possible to achieve absolute originality, but it is finally up to the standard of 'delicious'."

"And then there's the most important step: how do we link these together in a clever way?"

"Pei's answer is, Snack Bazaar!"

"By bringing these vendors together in the snack bazaar, a cluster effect was created all of a sudden, so that people who watched 'Ground Hundreds' and liked these foods would come over to taste them. Not only did we create such a food area in the old industrial area, but also made netizens deeply connect 'Tengda' and 'snacks' together for the first time."

"With the existence of the Snack Bazaar, people will never doubt whether Tengda can do snacks well."

"After all the preparatory work is done, we will launch a snack set by Touch Fish Delivery, allowing people to taste the taste of Cold Noodle Girl snacks. The original, expensive and unpalatable Cold Noodle Girl has changed, and is completely the same style as the Fish Express.

The people suddenly nodded their heads.

So that's it!

This last step is actually very easy, and most people would like to get it.

But without the previous pavement, even if you use the fish delivery to push the cold noodle girl's snacks, the effect will never be good, and it may drag the fish delivery down with it.

So, whether an idea works or not depends on how it's done!

At this point, someone wondered, "But, Mr. Li, isn't this repetitive?"

"According to Pei's original positioning, Touch Fish Takeaway is to sell daily work meals, healthy meals, while Cold Face Girl is to sell snacks fast food, the positioning of the two is different, does not constitute competition."

"But now that Touch Fish Takeaway also sells snacks, isn't the positioning confused?"

Li Shi shook his head slightly: "Of course not!"

"If I'm not mistaken, at most, Touch Fish Takeaway will only sell these two snack packages, which are the current six more common, popular, and easy to make snacks."

"Cold Face Girl, on the other hand, will offer a huge variety of snacks of all kinds, and the two are not in the same order of magnitude at all."

"The chef of the fish takeaway has to make normal working meals and can barely find time to make a few snacks according to the recipe, but it's impossible to make all kinds of snacks because there's not enough time and energy.

"Also, the positioning of Touch Fish Takeaway and Cold Face Girl is naturally different, most customers will only need one thing at a time, and if they want to eat healthy, they won't order snacks."

"So, it's very wrong to merge either stores or apps, and it's better to separate them."

"What if customers want to order both a work meal and a snack to quench their thirst? This is actually a very easy solution, the store in the capital has actually told us the answer."

"The fish takeaway and the cold noodle girl open next to each other, if you order food on both sides at the same time, it can be delivered together, not only saves time, but also helps customers save delivery costs, very well solved this kind of simultaneous ordering situation."

"At this stage, it is only a stopgap measure to make snacks from the fish takeaway. In the future, if every fish takeaway can match a cold noodle girl, then the tasting snacks ordered on the fish takeaway can also be provided by the cold noodle girl."

"So, once Cold Face Girl's reputation turns around and her taste is recognized by most people, Pei will definitely continue to expand wildly, just like he did with the original Touch Fish Takeaway!"

"Near the core Touch Fish Takeaway stores, all of them open Cold Noodle Girl stores to complement each other."

"Only two types of snack packages are sold on the Touch Fish takeaway side, and if customers find them delicious after eating them, they will naturally go to the Cold Face Girl to try more snack flavors!"

"Do you think that if it comes to this, the cold-faced girl will be completely brought back to life?"

"And we still have more than 20 percent of the shares in our hands ......"

At this point, Li Shi shows a "you know" smile, and hides his achievements and fame.

The rest of the story is needless to say, to say, there is no compelling.

According to the development of this script, Cold Face Girl will continue to expand, just like the fish takeaway, and open stores all over the country.

And the money that Cold Face Girl earns from her profits, Fu Hui Capital will get dividends!

Previously, the soup, are not very full, after all, can only enter the Tengda industry related to some other derivatives of industry.

For example, as soon as you see that the snack market is going to be hot, you go to the surrounding area to buy stores.

But this approach is not direct enough after all, a layer apart.

This time, however, we got a direct share of the Cold Face Girl, which is equivalent to the first taste of soup, and the significance of this cannot be compared!

His employees, on the other hand, were wide-eyed at what they were hearing.

That's awesome!

Although the shares are owned by the company and have nothing to do with me as a wage earner, listening to Mr. Li talk about the business climate has broadened my horizons and increased my knowledge.

What if that knowledge comes in handy someday?