Losing Money to Be a Tycoon

Chapter 6

Pei Qian was sighing into his laptop in the large living room of his residence.

These three days after returning from the late line studio, he did not go to the company, but closed at home, seriously thinking about next month's VR glasses publicity program.

Although previously in front of the crowd of Chi Hsing Studio and Meng Chang, Pei Qian looked calm and relaxed, however, how panicked he is only clear in his own mind.

Although he temporarily bluffed Meng Chang with his super god level acting skills, it was only for a while. Whether or not he can bluff Meng Chang for a long time, let him continue to work for himself, and retain the only good brother in the entire Tengda Group, depends on the success of the next publicity program.

This is something that is too challenging.

Because VR is originally a self-contained gimmick, coupled with the golden sign of Tengda Group, the attention is naturally high.

And VR glasses samples Pei Qian also saw, the game demo also played to, all are currently the industry's first-class level.

Any way you look at it, it's an impeccable dead end.

Now this publicity program even to a person who does not know anything to do, he used his feet casually do a do, the effect will not be bad.

Meng Chang precisely because it is very clear that this point, so put down the pick to quit.

Pei Qian took over this mess, want to give it clean up, how easy it is.

But the good thing is, Pei Qian is gifted in this area, coupled with a deep understanding of the Tengda Group, as well as the experience gained from fighting with the system over a period of up to three years ......

Thinking about it now, it is always a little bit more eye-catching.

"To achieve this, you have to do a 'three-step' process by and large. Recklessly going up for publicity is a sure way to die a violent death."

"The first step is that the word of mouth of Tengda must be cut off from this product."

"Now players are bewitched, once they hear the words 'Tengda Games', no matter what game genre or product, there is a group of people who buy it brainlessly."

"That's very bad."

"After the release of DoubtVR glasses and "Animal Island", people heard that this is Tengda's game, plus people like Joe old wet yell, this publicity program how hard to dissuade, will also be drowned in the players 'buy buy buy' voice. "

"So, first we have to let the players know that the glasses and the game are all made by Chihang Studio, and that the relationship between Chihang Studio and Tengda is just an investment, so that people don't have too many expectations."

"Spread the word for a while, and when the skepticism comes up a little, you can take the next step."

Pei Qian stood up and walked around slightly to the large balcony.

"Step two, step three, I had to think of a special way to do it."

"Before Meng Chang many times publicity failure, the reason is to engage in the desire to raise first, the front to make too low profile, the results of the game or product once out, instantly meet everyone's psychological expectations and more than, all of a sudden can not be cleaned up."

"So, one has to try to make the effect of wanting to suppress the first!"

"First find a way to raise everyone's psychological expectations without limit, spread out and boast a lot without reason, so that when the actual product comes out, it does not reach everyone's expectations, and the effect is naturally greatly reduced."

"The second step is to raise everyone's psychological expectations, and the third step is to find ways to reduce the impact and effect of the product once it comes out."

Pei Qian sat back down in front of his computer and quickly recorded his thoughts.

"Step two, make a very stream-of-consciousness, very cool promo. In this promo, try to show everyone the ultimate, most outrageous kind of scenario of virtual reality."

"And then bring some 'the future has come' and other suggestive words, with a little such as 'the world is not two out', 'unprecedented' , 'no product will surpass in three years' and other exaggerated descriptions."

"And then go buy some water army, a fierce blow."

"In this way, everyone's psychological expectations are infinitely higher, even if not to the brain to make up the kind of black technology behind the head tube, their brain image will certainly be completely higher than the actual effect of DoubtVR."

"At the same time, the more fierce the blow, the more likely to attract black."

"What's more, the first step before has divided Chihang Studio and Tengda Games, which leaves an impression that Chihang Studio is doing something pompous, title party and excessive marketing, further reducing the score."

"Then comes the most critical third step, working hard to make the VR glasses fall short of players' expectations when they go on sale."

"I had to get a batch of VR glasses on sale within two weeks, but definitely not more."

"Although it is also possible to choose not to put the products on sale at all within two weeks, but this publicity program will still produce a publicity effect, and by then the more it blows, the higher it may instead be out of control."

"Therefore, it is best that the deadline will soon arrive so three or four days in advance, at the node of blowing higher, open the launch to release a number of products, so that most players see but can not play. They will be very disappointed, and there will be a lot of questionable voices online, the publicity effect is naturally poor."

"Moreover, my publicity program is only for glasses, and not for games."

"So it's perfectly reasonable to release the glasses first, and then release the game after a week's time."

"And the first batch of glasses released must not be too many, because when more products are released and more people buy them, the online evaluation will tend to be fair, and it will not be good to muddy the water."

"It is best to designate a gift to some of the players, including UP owners. Find some UP owners who have received money for black material, and also give them some money to stuff them to say good things."

"Although they do say good things, but in the eyes of the players, they are paid to blow awkwardly."

"The product is released less, and will be called a monkey."

"Finally, and then out of their own pockets to find some water army on the Internet to create some momentum, to incite the anger of the players, this is not all live?"

"Although it is impossible to get a full commission for a month, but it should not be a problem to persist for two weeks."

"Just ...... don't know how Meng Chang, who witnessed the whole operation, will feel."

"Forget it, regardless of how he feels, as long as he continues to stay as the head of my publicity department can be."

Thinking about Meng Chang, Pei Qian suddenly had an inspiration and a new idea.

"And ...... can't I take advantage of the bad impression Meng Chang left on everyone before?"

"Although many people within Tengda already know the news that Meng Chang is working at Tengda and 'reformed', and some similar statements have flowed online before, most people's impression of Meng Chang is still stuck in the period of the initial cold-faced girl."

"Everyone thinks he's still the same person who can be bottomless for the sake of hotness."

"Then, if people know that this publicity program was actually made by Meng Chang, and Chihang Studio reached a cooperation with Meng Chang, they will naturally put on tinted glasses on the whole publicity program, and even the product itself!"

The two cooperate, after all, the more famous party will affect the less famous party.

If it is Tengda Group and Meng Chang cooperation, then people will think that Meng Chang is not reformed.

But Chi Xing Studio is a newly established company, not much fame at all, with Meng Chang cooperation, people will only think that the company is not in cahoots with Meng Chang, wicked.

Taking advantage of the stereotype that Meng Chang has on everyone really gives this program a higher chance of success.

As for whether Meng Chang is happy ......

What is he not happy about, this is his initial style of action. Besides, he has to be happy even if he is not happy.

Pei Qian checked his plan from start to finish again.

Although not perfect, but it is already the best plan that can be used at the moment, if this plan fails again ......

Then it will fail, Pei Qian also have no choice.

The result of failure is only that Meng Chang insists on running away, and then we can think of another way. Anyway, his debt is still in hand, there is always a way to arrange him to be clear.

Since the task is set, then we should take the first step: to clear the relationship with Chixing Studio.

Tengda Group issued a statement, is the most direct and effective way.

But the timing of this statement must be well thought out.

If there is no reason, inexplicably issued a statement, it will cause the players suspicion.

People don't pay attention to Chihang Studio, why do you issue a statement about your relationship with it? Oh, just in time, take this opportunity to learn more about LateLine Studio!

That's not the end of the story.

So, this operation must have someone to cooperate and sing a double act to be able to.

Make a miniature version of the desire to suppress the first set, to try the effect.

Ask the water army to blow, Tengda's new game "Animal Island" will soon be released, this positive blow, the system is to reimburse, you can just engage.

Of course, can not be too much, a little bit of moderation.

After simply blowing for two days and heat up a little, immediately arrange Tengda official statement: Tengda official did not develop "Animal Island" this game, Tengda Group and late line studio for investment relationship.

Although what is said is true, but it will give players the illusion that Late Studio is trying hard to rub the Tengda Group's heat, while the Tengda Group seize the time to release a statement to clear the relationship.

This will lower everyone's expectations and also affect the first impression of Late Studio in everyone's mind!

Well, it feels promising!

The first way to clear the relationship, at the same time next Monday, arranged for Meng Chang to shoot VR glasses promotional video, how the stream of consciousness how to come, must be the players to lulled into the clouds, clouds of fog.

Before the promo is released, let Meng Chang release a message on his Weibo, saying that he cooperated with Chixing Studio and was responsible for shooting the promo.

After the promo is released, people will naturally feel that it is another project that is just bragging and not doing anything practical because of the stereotypical impression of Meng Chang.

Well, it's perfect!

The more Pei Qian thinks about it, the more appropriate, it is now Friday, seize the time to arrange the prep work, next month will usher in the real challenge!