Losing Money to Be a Tycoon

"Conducting a propaganda around these points ..."

"Well, I think about it carefully."

Ye Zhizhu browned microstruck, caught in a bitter situation.

For him, it is really difficult to study these propaganda programs because it is basically not involved.

Fortunately, Meng Chang has given a relatively clear direction, just like a clear direction when designing the game.

According to the direction given by Meng Chang, make a publicity program, just as the direction given by the summary, design a game, both of which are common in some respects.

"I think that the slogan can be set to 'Fun, you can enjoy the fun of driving', this voicard can run through it."

"This statement sounds a bit stupid, but in fact, I really experience the entire peripheral, after playing the game, I will know that this levy is actually very pleasing."

"In addition, you can propagate 'everyone can become a car god'. Everyone can see the first reaction of this levy, it may feel that this is a cool tour of the car, but in fact it is a driving technical requirements. Very stringent behavior game. "

"Players can do become a car god, but it is only a lot of hard practice. Although there are many trucks and safety, the actual training will not be less."

"The devices are not very good. I think it can emphasize the price and gray properties of these devices. It seems to be a kind of persuasion, but in depth, it will feel that if the conditions are allowed, this In fact, it is a very cost-effective long-term investment. "

Meng Yushen patiently listened to the boat of the leaves, and he gave a simple evaluation in the hearts of Ye Zhou Zhou.

The direction is right, but there is too much detail, and there are some conflicts between propaganda strategies.

However, after all, it is the first time to use the Pan's publicity method, and can find the direction. It is not easy to do this degree.

It's like engaged in creation, it is very rubbish, this is fine, it will always get slowly slowly, I am afraid that I am afraid that my brain doesn't have something, even garbage can't create.

Create garbage, you can absorb a little bit by criticism, but if you can't create anything, your mind is empty, how can it improve?

Like Ye Zhou, although she thinks, these ideas are very immature, there is a lot of improvement space, but they will come out to come out, it is the correct way to follow the prime road.

Meng Chang took into account, reminding Ye Zhou to consider some details.

"You can think of these in a short time, very good. However, you will be too scattered, there is no way to form a complete, mutual cooperation marketing program."

"Even some content is still conflict with each other."

"For example, you want to use 'foot without leaving home, you can enjoy driving,' and 'everyone can become a car god' to promote, which means that you want to use 'sides in the The law ', that is, emphasizing the properties of a commodity, thus causing a misleading to consumers, let them find the whole picture. "

"But then, after consumers carefully think about this full look, we will find that the shortcomings we deliberately did have become an advantage, or there is a unique advantage."

"And 'emphasis on the price of the equipment and the ash attribute', the actual is actually the 'persuasion of the law in the , or can also call' frankl '."

"It is to deliberately frank, and even emphasize the shortcomings of the product. In the first time, the players will persuade, but in fact, they will find that this shortcoming is often accompanied by benefits, or sometimes it is not a product. Disadvantages, but the user's own shortcomings. "

"In this way, many people will have an anti-counterpart, but the more you want to buy it."

"But the problem is that these two ways are actually mutual conflict, because the former should emphasize the advantages, guiding consumers to discover the shortcomings, and then reverse back; and the latter is to emphasize the shortcomings, let consumers discover the advantages."

"If you are mixed together, it is easy to interfere with each other. Either use one or separate."

Ye Zhou: "Separate?"

Meng Yucheng nodded: "Well, separate."

"For example, the part of the game is promoted by the game, and the part of the equipment is propaganda by the Gulls Technology."

"The two promotional times can be slightly turned slightly, play a time difference, and the way to promote the way."

"Games can use game-specific propaganda methods, such as promotional materials on the game platform, details page; and equipment-specific propaganda methods, such as development conferences."

Ye Zhou said: "It turns out, understand!"

"That is to say, the game is actually more suitable for use 'piecewise' to promote, just like" struggle "the propaganda program at the time; and these peripherals can be promoted with 'persuasion', just like a gull figure The mobile phone and the smart fitness hanger are the same. "

Meng Chang is very happy: "Well? You can think of these cases are great, save me a lot of explanation. Yes, this is the classic case of the !"

"Looking back, you can take a little time to study these cases, imitate the specific process of these cases, and combine the characteristics of this game and peripheral products, a new propaganda program."

Ye Zhunch is nodded: "Understand! Thank you very!"

"Now I understand that the total strength is hard, let the person in charge of the department can master the propaganda marketing techniques, formulate propaganda programs, and indeed play a better effect!"

He originally thought that Meng Chang did not give "safe and civilized driving" to make a propaganda program to be lazy, but now it is not.

If Meng Chang wants to be lazy, it is full of perfunction, why bother to teach the ?

Ye Shiqi will not feel that the promotion of the promotion has nothing to do with himself. After all, he always hopes that people can become more hands.

Propaganda marketing is actually part of the product, as a leader, do not understand at all, all expect the advertising marketing department to arrange, it must be inappropriate.

One of the people in the advertising marketing department is also limited, it is impossible to do everything, it is inevitable that there is less in place; the two people who advertise the marketing department experience the project in a short time, understanding is not deep enough, give The plan is not necessarily the best.

The person in charge of the project is the most well-understood, as long as the correct method is mastered, the program that is made is definitely the most appropriate, most suitable.

Meng Chang smiled and smiled: "It is indeed, and if I let me do a propaganda program, some methods I can't use, there will be some restrictions, but your person in charge doesn't matter."

Ye Zhou squatted: "Well? This is the specifier?"

Meng Chang shake his head: "Nothing."

What he means, if he lets him to do a propaganda program, definitely consider the issues of commission, so, many effects of special explosive propaganda techniques, after depressed, special expressive techniques, can not be used.

Meng Chang's propaganda method is still mainly mainly invested in large and low channels, such as buy advertisements to "successor" on the Internet.

Of course, this is not a question, because the summary is to teach Meng Chang to use the "" in the way, mainly because it is better to get started.

After the early days of Meng Chang, after a setback and hitting the wall, it can learn more about the power of the .

But for those of people, there is no such limit, and the application of the Pan's propaganda will be more free.

These promotion funds naturally can choose the most efficient propaganda program while using the .

......

After leaving the Ocean game, Meng Chang couldn't help but began to recall myself to come to Tengda's entire experience.

I still don't think it, but now I want to feel unsatisfactory, there are a lot of coincidence.

It's really like it is good for the whole process!

In the period of the cold-faced girl, I should have already noticed that this person is very talent in promoting marketing, but the road is completely smashed, too much attention to marketing, and completely neglect the product, saying that it is a good point to love to brag, say It's hard to listen to being cheated.

So I always got him silently.

The cold noodles have become more than a twist, but they have successfully cheated some investors. However, I have seen everything in the morning. I always laughed to watch Meng Chang. When the cold girl is about to fire, I will poured a little cold water; wait for Meng Chang fast When you can't keep it, you will gently pull it and let him keep hopes.

Later, the cold noodles were yellow, and Meng Chang took a bond. The . .....

The surface looks very hard, but in fact, it is possible to have a hand.

Moreover, the cold-faced girl has given a lot of entrepreneurs, and it also warned people who want to invest in the dream from the dream.

Of course, these are far away. The key is that will return Meng Chang to Tengda, let him do the head of Tenda to promote marketing department.

Meng Chang recalled that it was aware that the general's propaganda marketing work was definitely a headache for Tenda's propaganda marketing, so he found himself.

Because from the situation at the time, the Tenda seems to be talented, but only in the marketing propaganda, no one can do the total successor!

The is an abnormal constant, anti-logic, requires strong reverse thinking, which is not only very intelligent mind, but also a very special brain circuit can also control.

The vast majority of excellent marketing programs before Tengda are all done.

However, as the whole of your Heldion of the entire Tenda Group, this kind of thing can not always have their own pro.

Because the more you are, the more items, even if you have a simple point in each project, it will take a lot of time.