Losing Money to Be a Tycoon

Meng Chang is reasonable, the more it feels very reasonable!

First, you can determine a little, which is definitely not a simple charity.

Because this activity is planned very well, it is clear, if it is just simple charity, it is directly. Even if you want some good reputation, it is nothing more than spending more money to publicize, there is no technical content in this, and it doesn't want to use Meng Chang.

However, in the basis of this, it will presented an additional request, which means that will definitely have a deep meaning!

The summary also stressed, this deep meaning is not to make money.

Then it is definitely a more macro, long-term, forward goal.

In combination with the in-depth analysis of the field of business, Meng Chang gradually reduced the ultimate effect of .

"That is to say, I always feel charitable with Tenda, one thing is too thin, and the efficiency is very low."

"I heard that Tengda seems to be insisted on do charity, but did not cause too much attention, although it is also a fruitful, but the general personality is not satisfied."

"It's not to say that I am grateful to these virtual names, mainly, I can't accept such a low efficiency. In this speed, when can I push the charity career to the country?"

"So this kind of charity, it should be a bold attempt to be a total."

"Although charity is a good thing, it is also to pay attention to efficiency. Almost, low efficiency, it can be seen as a waste of resources."

"Just like, give high-breed cows to an ordinary poor household, it is intended to make him milk farmers self-reliance, and after a few days later, he has killed the cow to eat meat. This is a low The charity of efficiency, not only does not play the purpose of helping poverty, but it has also caused waste of resources. "

"Of course, this can not blame some poor households. As the saying goes, the poor is short, poor will limit people's eyes in many times, making people narrow and blind, so they will be easy to make 'burning cranes Things. "

"Many times, the initiator of the event must make a reasonable, perfect rule. Like the game, the designer must balance between rules and freedoms, if only freedom does not emphasize the rules, this game will definitely change It is very confusing. "

"I always have a game designer, of course it will be very clear."

"The more you want to make charity seriously, the more you want to do charity."

"If the so-called charity, just go to the poor area to sprinkle the big banknote, then send the photos of the shot throughout the network, then it is not interesting."

"Although this is indeed a kind of charity, it is indeed more meaningful than a penny, but this behavior is still for yourself, whether it is for the sake of honor, in order to meet your own love, the first The purpose is not to be truly charity, poverty alleviation. "

"The real charities should be pushed to the ultimate, and only this will not waste limited charity resources."

"And only the charity resources are used efficiently, it is sustainable to expand the scope of charity, benefiting more people. So, pay attention to the way!"

"So what kind of program is that I always want me to do?"

"Well ... First of all, it is best to make a lot of companies and individuals can actively participate. If you want to do this, you must give them some benefits except economic interests, so that they can fully mobilize Their enthusiasm. "

"After all, it is not the first place in each company like Tengda. For many companies, the survival problem is still an urgent problem."

"Secondly, this project is in the poor rural area of ​​the project, the promotion effect must be better; in the Internet and inadvertent fields, the promotion effect is poor. This is to say, do not seek real things, not to seek virtual name."

Thinking of this, Meng Chang couldn't help but suddenly.

Understand, completely understand!

Have to say, the summary is the general, not just in business, even in charity!

It is very interesting to always emphasize social benefits. It is a win-win situation of manufacturers and consumers. It is a charity here. It is emphasized that it is to join a certain business attribute. It is the business thinking to make charity. Efficiency can reach the highest.

This side focus is very worthwhile.

This is to say "business is the best charities", it is not a matter.

If you don't want to , "business is the best charitable" this sentence does not have any problems, because commercial can promote economic development, can drive employment, after the employment opportunity, people's income is improved, naturally Consumption will build a forward cycle in a zone.

The economy in the entire area is due to commercial development. The people living in the region will naturally improve, and they have reached the purpose of poverty alleviation. It can be said that commercial and charity has played the same effect.

But the problem is, for this matter, you can't just see what he said, but also to see what he did.

If you talk about "business is the best charitable", make money on your own "charity" sacred coat, one side emphasis, exaggerating the positive meaning of enterprises in promoting regional economic development, while making money Ordinary people's vegetable basket, extending to the young people's lending interest, not directly creating value, through platform monopoly and advocating consumerism profits, not mentioning corporate done, disturbing social stability, distortion of young people's values, and bringing The harsh impact, then this is still difficult to convince this, no matter how it is said.

But Yan always doing now, obviously completely different.

For some companies, charity is a scorpion, business is the purpose; for the general, business is a means, charity is the purpose.

The two behaviors seem to have some similarities on the surface, but they can be in the nature of the aiverses.

After thinking about this, Meng Chang has a rough idea for how to do this program.

He returned to the advertising marketing department and immediately started a plan.

"This charity is mainly based on the content of the total arrangements, which is to send meat milk to the poverty-stricken areas. On the one hand, it is necessary to ensure that they grow their growth, on the other hand This method maintains their parents to reduce these children to drop out of school. "

"Only, on this basis, you have to raise funds to the outside world, let more enterprises or individuals can participate in this activity. By Tengda's link, let these money get better use. "

"So you have to set up a charity or public welfare organization, but this good office, Tengda is special in the Beijing status, and it is easy to apply."

"All companies or individuals who have been investing in this charitable or public welfare organization must have a certain benefit, that is, Yan always said to have a little business rule in it. Otherwise, simple charity is difficult to achieve relatively high Economic benefits. "

"For example, companies participating in this charitable activities, on the basis of excellent quality, brand reliably, can launch a deep cooperation with Tengda?"

"Participate in this charity, you can get some extra preferential treatment when you purchase Tenda goods or use Tenda service?"

"There are many kinds of charity projects, you can carry out competition, internal improvement quality, improve efficiency?"

"Even in the future, I can also consider poverty alleviation in the poor mountains to find some high quality agricultural products in the poor mountains?"

"Well, these details also need to be finalized, think about a more appropriate name, and then you can always see it."

"When I arrive, I will definitely pay, support this charity! Of course, money can't donate, definitely still have some money, continue to make money."

"As long as you continue to make a charity, you should not pursue it. After all, I earn it although it is a bad money, but I have not affected ordinary people, all from big companies and gambling dogs. Earn, although it is not very bright, but take a charity, there is always no problem? "

"perfect!"

Meng Chang found the direction of struggle and began to make a plan.