Losing Money to Be a Tycoon

Hanging up the phone, Lu Mingliang is very emotional.

He thought that he always support his own behavior, but he didn't expect that he would still support this level.

Not only should we maintain the current loss target, but even continue to expand?

So the problem is coming, how can I expand?

The loss of the wind logistics is due to the incomingmost proportion of the input and output.

The express delivery over the scene of the express delivery is sent to the anti-wind station, and the anti-wind logistics is responsible for delivery. Such a courier, the anti-wind flow is divided into the hand, only a few cents, but the cost of the delivery is much higher than this.

Therefore, the anti-wind logistics is actually delivered, the more money.

Of course, huge reputation and customers have also harvested in this process.

Then, in the whole, tearing the face with the Shengyun Express, want to continue the loss, even expand the loss, naturally continue to make the entire anti-wind logistics system, more delivery can be much loss.

Where did the goods come from?

You can come from other small couriers, you should come from the wind logistics!

With the total support, there is money and resources on the hand, Lu Mingliang is harder.

He immediately called all the main people, especially responsible for the business of backbone.

"Give you a few new tasks."

"First, go to the main shopping platform, especially those who originally cooperated with Sheng Yun Express, recent merchants, and the merchants who have been fighting crazy acclaim, see if they can replace the Shengyun Express to establish a relationship with them, at least, Provide customers with another logistics choice outside of Sheng Express. "

"Second, go to contact other small couriers, comforting them, say this behavior is only for Sheng Express, our cooperation is still long-term, let them continue to promote the" anti-wind station delivery to the door "."

"Finally, we have to subsidize against the anti-wind logistics, first take a limited time, expand business volume in the short term. Of course, the logistics link and the sorting link must also keep up and cross-regions except air transportation. The land is also strengthened, ensuring that the grounds of cross-regional land can be maintained in a faster speed. "

Lu Mingliang strictly followed the general instructions and opened the money.

After all, this is a key period of commercial competition, this money is reasonable.

But he is not a mess, but it is very targeted. On the one hand, it is to deepen the cooperation with the shopping platform and merchants. On the other hand, it is to pick up the small courier company, so that the firepower is fully concentrated on the Shengyun Group. At the end of the root, it is still carried to the chair of the cavity.

Lu Mingliang knows that public opinion can only take a moment, can't manage it.

If you want to completely replace the traffic express, you must build a more complete, efficient logistics system as soon as possible, and use the real service to defeat the Shengyun Express.

Moreover, subsidies to the anti-wind logistics, and there is no imagination to burn the money.

Because of the anti-wind logistics, it is a very considerable profit!

The big head of the original express delivery was earned by the Sheng Yun Express, so the anti-wind logistics has been losing, how can he stop bleeding.

But now, against the wind logistics, send yourself, then the profits in the whole process can take themselves, although it is still losses, but in fact these profits can be hemostasis to a certain extent.

In other words, the anti-wind logistics can continue this subsidy as long as the wind is continuing to maintain the extent of this loss, and it will last long!

Several major person in charge nodded and immediately arranged.

Employees in the business and markets, immediately start in crossing a variety of shopping platforms, merchants and other express delivery companies, and strive to find more allies for the anti-wind logistics, and will be brought to the Sheng Yun Express.

As for Lu Ming, it is to continue to brush the web, waiting for the soul of the city.

Obviously, Shengyun Express will not give up the public opinion position, please have no effect on the water army, they will definitely move the distinction, it is used to transfer contradictory focus.

Lu Mingliang does not know what kind of means used in Shengyun Express, but it doesn't matter, the soldiers will block, the water is hidden, and it is always invincible in the public opinion.

......

......

February 22, Friday.

Shengyun Express Headquarters.

Nie Yunsheng and a senior executive have a little focus.

Although a series of measures have been taken before, it has achieved a certain effect, but it is far from enough!

Especially they want to put the pot to the wind station, and the result is not going to refute, and I will be dismantled by the people who have been eating melon.

After being dismantled, this behavior is a bit stupid, but there is no way, and the pot is stupid, it can't be ignored. If you don't have a pan, this sip is on your own body, you can no longer be able to get off!

Be brave enough to take responsibility is a good quality, but the vast majority of companies don't.

This is directly leading that the current public opinion is more bad than they expect.

Nie Yunsheng felt that according to his own thoughts, overtime, and then use the water army to guide public opinion, appeal to the understanding of the traffic express, this crisis should be safe.

As a result, it didn't expect that public opinion not only didn't calm, but it showed a more intensive momentum!

That is, they must have to find new breakthroughs quickly, otherwise this will go on this way, the water army will not be able to have a lot of people to be extinguished directly.

Just then, a deputy summor stepped: "Nie He! The next newspaper is a sudden situation, perhaps help the current public opinion."

Nie Yunsheng reached out and found out that this is something happening in the local network of the magic capital, just reported.

The cause is that a customer bought a box of apples online, but there are not many quantities, but it is a good quality apple, and there is a big round, eight in a small box. As a result, when the customer receives Apple, there are some apples that are broken, and there is still one.

This kind of thing is not particularly rare here, and the recent logistics tension is greatly improved the possibility of this happening.

Because Shengyun Express's courier in every link is just right, whether it is in the sorting center or in the distribution outlet, the courier is basically the minimum number of normal operation. After all, I will pay more than one person. A salary.

Even occasionally a lot, just let the courier plus class, send a little diligent, and it has passed.

Some overtime pay for the courier is always cost-effective than many people.

However, this anti-wind station suddenly brought the delivery terminal, let the entire distribution chain of the Shengyun Express produced a chain reaction.

The network is here, even if it is recruited that it is still difficult to meet the needs of these express delivery, all sent to the logistics center, the sorting center and the unloaded people will become less. There is less, in order to ensure efficiency, naturally choose violent sorting.

Once violence sorting, it is easy to cause damage to the outer packaging, loss, damage, etc.

A box of apples is heavy, and it is impossible to have three layers of three layers in the third floor like digital products. In the case of violent sorting, the box is damaged, the apple, and Apple is caught by collision. Very normal.

However, just caught up with this customer to compare the head iron.

Because the express delivery in these days is serious, this customer has been very impatient. I was forced to go to the station. After I took it, I found that the apple was broken, the quantity was sorry, the outer packaging was also broken, more It is three feet and it is directly complained.

After the complaint, it is natural to solve.

In order to pay attention to the teacher, the express outlet is to compensate for him a box of apples. At the same time, according to the rules and regulations, the courier responsible for the delivery should be fined. Customers have basically approved this processing.

However, this box is from a very far place, the online store is now busy, and it is too busy every day. It is too lazy to buy a box from the original online store, go to the nearby farmers market. I bought a box of apple compensation.

As a result, the customer looks, this is not a matter. Although these two apples look like, they are actually not the same variety, which is obviously the scene of Shengyun Express.

So the customer is anger, and complained.

According to the institution of the Shengyun Express, a courier is complained many times, or has been complained by the same customer, and the fine will double double. This is a system of punitive fine, in order to reduce the bad review rate.

So this courier has no way, I have to run and ask the customer to cancel the complaint, even apologize to the spot. However, this customer's head is very iron. He thinks this is not the problem of money, but the lucky delivery is not respectful to him. He wants to know that the self-proposal is to buy Apple. If the courier is dry, or the head of the network is dry, What is the corresponding penalty standard, and it will not be able to avoid this problem again from the system.

The customer emphasized that he is not for the courier, but is aimed at the city's express delivery, asking Sheng Yun Express to an official explanation and apology.

But it is obvious that how can this requirement be satisfied?

So the two were deadlocked, and the scene of the courier suffered from a lot of people, took the video and photos, and founded that the exclusive monitoring department of Shengyun Express was discovered.

Nie Yunsheng looked at this report and his eyes smashed.

From the surface, this thing is a negative message. For the current Shengyun Group, it can be said that it is snowing.

But ... for an angle, maybe another way of breaking?

From the view and video, the courier is ordinary, and it is estimated that there is no culture, and it is more simple. A curtain, but also caused the sympathy of the people, and the customer who always insisted on, the customer who did not compromise, it is very none.

Nie Yunsheng considered a moment: "This thing is very timely! Just, this public opinion can take a little, send an apology, then condolence this courier, eliminate his penalties ... If the effect is good, I can save our current public opinion. The disadvantage! "