Losing Money to Be a Tycoon

Monday, noon.

Last Friday's group-building event turned most people high, taking two days off Saturday and Sunday, all the more relaxing.

Except that Bao Xu still came to the company on Sunday, no one else came to work overtime and enjoyed the weekend.

After all, the game has been developed, there is no reason to work overtime!

Overtime is relatively more appealing for a leisurely vacation, although overtime can be expensive.

On Monday, many people were still immersed in this happiness.

Yet Huang Sibao was not blindly optimistic, and his expression was a bit serious.

“Did you also notice the data from Fortress at Sea?” Huang Sibao came to Bao Xu's station and found that Bao Xu was also following the background data of the Fortress at Sea.

In short, shit!

The game was debriefed on Friday, approved on Saturday night, and the day passed on Sunday, with only a few hundred downloads.

Too little! Too little!

Unlike other games, FPS games can be seen as competitive online tours with enough people to play.

The basic way to play FPS games is to fight the players. The result is only a few hundred downloads. There are only a few dozen active players. Is this a battle against the wool? Don't say it matches the opponents of even power. It's hard to say if it matches the living!

Can't all the players go to the computer? That's not true.

Of course, the difference between Fortress at Sea and other FPS games such as Bullet Marks is that it has a dramatic pattern that can be played as a stand-alone game.

However, after all, the plot mode does not support long enough game time and the player gets tired very quickly.

Besides, most of the players who like to play Counter-Terrorism Plan prefer the battle mode to the drama mode.

In short, the situation is rather disappointing!

These hundreds of downloads were also accomplished under the premise that Fortress at Sea would download free of charge. If Fortress at sea was priced by single-machine gaming standards, to say the least, it would have to be set at $30 or $50, then it is estimated that the downloads would continue to plummet.

As for why Fortress at Sea is a free game...

Because Pei Qian learned the lesson of Ghost General.

Because of its very conscientious characteristics, the Ghost will cause the user community to expand dramatically, with hundreds of thousands of new active players added each month!

And every new active player brings $10 to Pei Huan, which makes Pei Huan out of hand...

Originally, the $10 price was just a threshold to jam the free players, but instead of thinking about cocoon binding, it achieved a thin, over-the-counter effect...

Therefore, Pei Huanzheng set his mind painfully and eventually reversed the pricing strategy of Fortress at Sea completely.

The game is completely free so that even if there are some accidents, the game will have a certain amount of downloads and Pei Qian won't get a penny from these regular players!

The 888 epic weapon threshold is high enough to curse, destroy the reputation of Fortress at Sea and discourage the average player, while making it impossible for the vast majority of players to consume it.

As for why not make it completely free...

Doesn't Pei Qian want to?

The point is, the system won't let you!

If the game itself is free of charge and there is no in-game buying service or advertising business, it is not reasonable in itself, which is equivalent to Pei Huan sticking his own money to produce a commodity, but the results are all given in vain.

This apparent act of drilling hollows and malicious losses is expressly prohibited by the system.

Otherwise, it would be too easy for Pei Qian to lose money, as long as he buys a batch of goods at the original price and then sells them at a lower price, how much he wants to lose.

The system will not leave such a clear space for Pei Qian to drill.

Therefore, Pei Qian must design a profitability model for the game. Whether it is selling per share or adding in-house purchases to the game, there must be a profit margin in order not to be warned by the system.

In short, the status of the Maritime Fortress is still under Pei Huan's control.

Pei Qian set up three lines of defense for the Fortress at Sea.

First of all, no previous propaganda, no one asked about the game.

Second, the game pricing strategy failed greatly, and the 888 epic weapon corrupted the people, causing the reputation of Fortress at Sea to collapse.

Third, there is Bullet Marks, an excellent competitive game that comprehensively suppresses Fortress at Sea.

Now the first line of defence is working.

Huang Sibao and Bao Xu are also saddened by this.

The two men are also watching the performance of Fortress at Sea, which is, after all, the work they have been working on for a long time, and the game is entrusted to President Pei.

If the game is broken, does it fail General Pei's trust?

Absolutely not!

Huang Sibao was hesitant and did not seem to know whether to say the next words or not.

However, after hesitation and hesitation, he spoke.

“Brother Bao, you said that Pei always didn't promote Fortress at all. Besides, shouldn't this download data be so tragic? ”

Although there is always some disrespect for Pei, from all points of view, this is the case...

Marketing and channels are a major factor in the success of domestic games these days.

Many trash games, with brainwashing marketing, also trick a lot of players into it.

Of course, it's a different thing if the player can keep it.

But at the very least, the junk games, as long as they are properly advertised, will burn money to promote them, and no one will ever ask.

It's only been online for a few hundred downloads a day, which doesn't make any sense!

Bao Xu looked at Huang Sibao: “Brother Huang, don't question President Pei. Can you imagine using Weibo marketing to promote" Ghost General ", but this is the master, how can you not know the importance of publicity promotion? ”

Huang Sibor scratched his head.

That's true.

But "Fortress at Sea" is now half-dead urinary, obviously there is no promotion...

Huang Sibao also made a special search, and the Fortress at Sea was not on any other gaming platform, advertised or promoted in any other way.

I can't. Bae's always holding his tongue, right?

Seems to see Huang Sibao's confusion, Bao Xu said: “I think it's all right to trust President Pei completely. We shouldn't worry if President Pei doesn't tell us about the propaganda. ”

“Well, you're right.” That's what Huang Sibo thought.

What kind of genius does Pei always have? Is it my turn to worry?

So Huang Sibao turned around and left.

However, ten minutes later, Huang Sibao returned.

“This is not about promoting the game.” Huang Sibao explained, "is a matter of subsequent editions. ”

“Oh? Huang said.” Bao Xu nodded.

Huang Sibor paused a little: “Here's the thing. The official version of Fortress at Sea has been developed, and according to the general R&D process, it is time for us to prepare the next version of the development plan. ”

“Mm-hmm, so?” Bao Xu seems to understand.

At present, he still knows half the game development process, anyway, Huang Sibo can arrange it, he can cooperate.