Losing Money to Be a Tycoon

After listening to Bao Xu, Lu Mingliang's heart was excited and heavy.

Excited because he feels he is involved in a great cause, making a great game of historical significance that can leave an impressive mark in the history of the domestic gaming industry!

Heavy, on the other hand, is more worried about the future of the game.

Will such an unpleasant, unpleasant game succeed commercially?

A little carelessness can expose you to a double failure of commerce and reputation, which is too risky an attempt!

“This life-and-death decision was made without expecting President Bae to have a laugh! ”

“If the game loses, it's millions of punches and names! ”

“If I were you, I wouldn't even be able to sleep worried? ”

“President Kobai calmed down as usual. He was the one who did the big thing! ”

Lu Mingliang, with great admiration, is ready to return to the workstation to continue testing the game.

“By the way, what's the game going to do?” Bao Xu suddenly thought of this problem.

I'm not worried about Game Maker getting cold, mainly curious!

What will President Bae do this time to promote his games in a less deliberate way?

What an anticipation!

Lu Mingliang stunned for a moment: “Well... I haven't asked yet, I'll ask. ”

……

……

Pei Qian's office.

Lu Mingliang watched Pei's expression secretly.

I don't see how nervous it is!

To put life and death out of the question?

Or are you confident and full of breasts?

Either way, it's admirable!

Pei Qian is thinking.

Lu Mingliang came to ask how "Game Maker" should be promoted.

Originally, Pei Qian didn't think too much about it, so I just don't want to promote it.

But now that I've thought about it, I think it's a very wrong idea!

You need to look at the problem from a development perspective, you can't ask for swords!

Before the production of the Lonely Desert Road and Ghost General games, Tenda was still an unidentified small company. If you want to lose money, it's a good way to avoid publicity.

But it's different now!

With the fame of Ghostbusters and Fortresses at Sea, even if Pei Qian doesn't take the initiative to promote Game Maker, the players will surely find out.

This can't be hidden!

In that case…

Why don't you just publicize it?

More money!

But think carefully about how to publicize it.

What if you fire the heat of the game in the usual way!

So the best option should be to spend money and not have much publicity.

It would be better if it even had a negative publicity effect.

Currently, there are only a few different ways of disseminating information.

Buy spots, buy ads, get endorsements...

These, Pei Qian certainly won't do it.

These propaganda methods are too likely to make money!

These are very traditional forms of propaganda, and although conversion rates are high and low, they are very eye-catching given the artistic style of "Game Maker".

Like a lot of pit dad page tours, buy a web psoriasis ad with totally stolen video material such as “I keep taking a bath, where's my greasy sister”...

Alternatively, please endorse, spend a lot of money on the celebrity awkward speech, “I'm a scum hui, my brothers come and cut me off”. Although it costs a lot of money, the impact of this sand sculpture advertisement is also widespread.

Even just feed them? It's just a simple picture, a rudimentary snapshot, a crude stitching, and as long as the traffic on the site is big enough, it can also direct a lot of players!

If this sand sculpture advertisement is on fire, Pei Qian has nowhere to cry.

You can't take that risk.

Therefore, Pei Qian does not intend to adopt a similar approach, the possibility of making money is too high.

He thought about it for a moment and said, "Let's go to the video website and get the video author to promote it. ”

“Video author? ”

Lu Mingliang stunned for a moment.

He didn't think of this floor.

The main thing is, compared to other promotion methods, the video author's promotion of rice is basically the lowest priced and least effective promotion, unlike the grade considered by Bae Guo.

Now it's 2010, and many of the little famous video authors, like Jolian, are still starving.

Like Huang Sibao and the others "General Pei's Daily", there are millions of playbacks cumulatively, but all you can receive is some very junk meal ads, “high-end custom videos” is not even asked.

We can't say that we don't recognize the product, but the key is that the video advertising performance is not going to be achieved today.

If you're really rich, just go to the video website and buy the ad to serve it accurately.

The player clicks on a game video and starts with an ad. Maybe there are a lot of people clicking in to see it. Isn't that much better than finding the video author?

So Lu Mingliang didn't react for a while.

But then he woke up and said, "I get it! President Pei, you mean to get directors Huang Sibao and Zhu Xiaozhi to customize a special promotional video for our game, and use the popularity of" General Pei's Daily "to promote" Game Maker ", right? ”

Pei Qian: “???? ”

When did I say I was looking for Huang Sibao and Zhu Xiaozhi?

Don't misinterpret what I mean!

I would never ask Zhu Xiaozhi to customize the video. Never!

Because it's too good a price.

Feihuang Studios is a wholly-owned subsidiary of Tengda. If Pei Qian gave them 100,000 to customize an advertising video for "Game Maker", the 100,000 yuan would become profitable for Feihuang Studios, and some of the funds in it would still go back to Tengda!

Left pocket to right pocket equals super discount, how can that work?

Besides, Zhu Xiaozhi is a ghost director. The theme of "Game Maker" and "General Pei's Daily" also fits so well. In case of an explosion, isn't it a corpse?

At that time, "General Bae's Daily" will also be on fire. "Game Maker" will also be on fire. Bae Huan will spit blood on the spot!

Thinking about it, Pei Huan shook his head.

“Don't look for Huang Sibo and them. Now that General Pei's Daily Short Video is still accumulating a critical period of reputation, short-sightedness should not allow advertisements in games to affect their reputation and disrupt their plans. ”

“Yes.” Lu Ming nodded lightly, implying that he still lacked a global perspective.

President Pei is right, the most important thing at the moment is to accumulate popularity, it is not appropriate to overcook.

Especially since the two companies were too close to each other, they had to avoid suspicion.

“So... why don't I contact some of the more famous and fan video authors on the market?” Lu Mingliang asked.

Pei Huan thought about it.

“Well, I'll give you a list tomorrow, a manuscript and a quote, and you follow this. ”

Lu Mingliang nodded: “Yes, President Pei. ”

Hey, indeed, President Pei still doesn't believe in my abilities. I have to keep trying!

Lu Mingliang couldn't help but be a little ashamed.