Losing Money to Be a Tycoon

Lin Night continues to experience the game seriously.

Although still unable to like this type of game, in order to be able to complete this historic initiative and witness the birth of a new game mode, Lin Xiao decided to come up with sufficient expertise.

As a designer, even if you don't like the type of game you play, you have to work hard to get it all figured out!

“Huh? I got a choice! ”

On the screen, Lin's late game character suddenly emitted a golden light, and the entire model expanded threefold, making him as powerful as a giant in a group of players.

This is the performance of the heavenly selection system. At this moment, Lin Xiao's game character battle power rises wildly!

Lin Night immediately began “serious work” and rushed into the battlefield to start killing and killing.

About half an hour later, the war ended.

Ye Zhou gently knocked on the door to discuss something with Lin late.

He had been here before and saw that Lin Xiao was studying the game carefully. I didn't feel comfortable interrupting him until after the war.

“Director Lin, I'd like to discuss the publicity a little bit. ”

“Although it is now more than a month before the game is really made, the publicity needs to be prepared in advance. ”

Based on previous R&D experience, Ye Zhou and Wang Xiaobin felt that they were about to prepare a publicity programme.

Lin stunned late: "Ah? So early? ”

In her impression, Tenda seemed to be a while after the game went live, and the publicity came out, and then the fire flashed.

Lin Night still thinks it's the game routine.

But when you think about it, it's probably just because you don't know.

Behavioral artistic publicity such as "Game Maker" was obviously arranged by President Pei a long time ago. The publicity effect was after the game went live, but the preparation for the publicity work must have been already under way.

Thinking of this, Lin nodded later: “Okay, based on the original experience, how should we promote it? ”

Ye Zhou thought about it: “In the original experience, the best way to work is to buy web ads, video website ads, the kind of automatic pop-up of the game window...”

Lin consciously frowned late.

It's too low.

Lin has been deeply repugnant at night for this web psoriasis ad that hangs sheep's head and sells dog meat, and now his game relies on this publicity?

Resist!

"The problem now, however, is that our game is micro-end," Ye added. ”

“Even with pop-ups, players need to download a small installation package to play our games, which greatly reduces the click conversion rate of our games. ”

“This is a very serious problem, and if the conversion rate is too low and the players are too difficult to get... then our advertising costs are likely to be uncollectible. ”

Lin was a little speechless late.

I mean, even this low, nasty way of propaganda doesn't necessarily work?

Lin Late thought for a moment and said: “I would like to consult with General Pei on this issue. ”

Ye Zhou is quite happy: “This is the best! ”

Pei Qian said before that there are problems in the game making process just listen to Director Lin.

Ye Zhou and Wang Xiaobin did the same thing, and then some of the small issues in R&D were all discussed internally, and then Lin came in late to take the idea.

However, if you encounter some problems that no one else can come up with, you should definitely ask General Pei.

In terms of propaganda, no one has thought of a good solution, so I can only ask President Bae.

In a slightly grumpy mood, Lin Xiao sent a message to Bai Qian asking him to teach him the propaganda program of "The Powerful Edition of Hot Blood Warfare Songs".

What if Bae doesn't have any good publicity?

After all, after changing from a web game to a micro-end game, the type of game has changed, and the traditional way of promoting it is not necessarily working.

Even President Bae, I'm afraid we'll have to consider a few days to get back to him?

However, in a few minutes, Pei Huan replied.

“Wait, I'll send you a copy. ”

Another five minutes later, Pei Qian sent a document.

Lin opened the document at night and looked at it with the boat of leaves.

President Pei's publicity program is simple, ad bombing!

Advertise on webpages, video websites, etc. in the traditional way.

It does not appear to be any different from the original propaganda tools.

However, the publicity program given by President Pei specifically asked to spend money to find celebrities to wear cos costumes for shooting, specially noting that Hong Kong and Taiwan movie stars must be invited to read advertising slogans themselves, even the content of advertising slogans has been written!

“Hi, I'm XXX, I've played a lot, but the game, I only play Hot Blood Battle Song Power Enhancement, fair game, so that everyone can experience the pleasure of the millionaires, come to the battlefield to earn, late, I'm your brother! ”

“XXX is wrapped up in Hot Blood Battle Song PowerPoint, which is a fun game to play, missing out on you for 120 years! ”

“There's a new version of the boat that hasn't been salvaged in four miles. The crowd needs to experience three bells. Likewise, Li will fuck me and fall in love with the intermediary game! ”

……

And so on.

Lin Xiao and Ye Zhou's face was squeamish.

Close the document and open it again.

Almost thought it was the wrong way to open it...

The Leaf Boat feels like it's completely out of place.

President Bai sent a copy so quickly, apparently with long breasts.

This way of propaganda, maybe he thought of it a long time ago.

But why choose this method of propaganda?

These lines are... very low at first glance!

Are you afraid you'll be scolded to death?

Ye Zhou thinks that "Warm Blood Battle Song Powerful Enhanced Edition" is not a Kryptonite Gold game anymore, it can be said to be a game of conscience, we have all been washed away!

If it's washed white, why do you have to do this advertisement? Isn't this dirty water on yourself?

If it's a traditional Kryptonian page tour, it's a good way to promote it.

Because the main players on the page tour are the homeowners and coal owners, they all prefer Hong Kong and Taiwan movie stars, and the advertising slogan is very straightforward, so it should be easier to get their favorites.

However, the main target group of Hot Blood Battle Song Powerful Edition is no longer those millionaires!

Not to mention, this way of advertising is very dirty and outdated, even if judged by the advertising of general web games, it is quite low...

I don't know what Pei always thinks!

Ye Zhou looked at Lin late with a questionable gaze.

Lin Xiao was also thinking about it. Apparently, her level of exclusion from the advertisement was much higher than that of Ye Zhou.

But she knows President Pei better than Ye Zhou.

Anything that is unreasonable must have a deep meaning behind it!

For a long time, Lin nodded slightly: “I get it. ”

“General Pei's goal was to stop the players from being slaves of money in order to reverse the taste of the players! ”

“In other words, when advertising, try to attract the target player of the Kryptonite Gold game so that this game can reverse their consumer perception! ”

“If traditional page visitors do not enter the game, how can they change their minds? ”

The Leaf Boat is a little dull.

“No… don't you? Is that the more conventional way to advertise a page tour? ”

“It does look like it now, but a lot of things can't just be seen.” Lin shook his head late: “Bai must have some backhand. Let's wait and see. ”