Losing Money to Be a Tycoon

Pei Qian waited a few minutes, and Lin Night didn't ask any questions, knowing that this was right.

In fact, Pei Qian himself is well aware that this advertising program he gave is really the best publicity program for traditional page tours.

It can't be said to be the best value for money, but it certainly doesn't work badly.

For page tours, the most cost-effective option should be to pick up material from other games directly, or make some unknown sand sculpture videos, however you can convert as many hits as possible.

For example, "Where is the greasy world where I bathe constantly”.

But it is illegal to do so. Art resources cannot be misused. Otherwise, it is accurate.

Bae Qian definitely can't do this illegal thing.

So, only stars can be invited.

Traditional page tours are for middle-aged players, successful people with a lot of money, private entrepreneurs, coal owners, etc.

These people will love Hong Kong and Taiwan movie stars, while not paying much attention to the game scene, they will have a wide range of hands, and at the same time they will prefer to be crowded with little brothers in the game.

So, this is what it looks like to shoot ads for these people.

The Hong Kong and Taiwan stars have been chosen to increase the appeal and affinity for this crowd, while various propaganda phrases highlight the game's selling points to the target player group in the most succinct way.

For example, selling equipment to earn money, trading freely, fighting nationally, etc., are all things that page visitors love.

Repeat all these highlights in the ad as much as possible. It's simple, effective, and can produce excellent brainwashing publicity. It's actually a great deal.

If that's the case, why did Pei Qian shoot this ad?

The reason is simple, the publicity is aimed at the wrong crowd, it doesn't work any better!

From the outset, the programme attracted traditional page visitors and was rejected by regular players.

The name Hot Blood Battle Song Strengthened Edition is the same name.

As a result, a lot of money was spent advertising, and while the influence was there, it attracted a large number of traditional page visitors.

The characteristic of these people is that they don't care about the game scene, so that in the game, Kryptonite gold chops people, collects little brothers, and enjoys the feeling of the stars celebrating the moon.

However, what kind of game is Hot Blood Battle Song PowerUp now?

Almost no kryptonite, everyone can only buy physical drugs. In the battlefield, we are lucky enough to kill the Quartet by choosing a system...

Even the form of the game itself has changed from traditional web games to micro-ends in order to improve the quality of the picture!

In other words, these people wait to download clients, they can't play instantly, even their office computers don't necessarily bring up the game, and the quality of the game is not very sensitive to them...

They find that this is not the kind of game they want, and they definitely curse at walking at speed.

Can this game not be cold?

Cost a lot of money to find celebrities to advertise and put on major websites, but the results are poor, players are lost...

Absolutely!

And who should be the real target group for Hot Blood Battle Song PowerUp?

It should be some pupils with little money, working people, or regular players who like traditional page games but don't have money to go back to Krypton, or some traditional end games or hand games that can also be included.

But the problem is that the vast majority of these people are discouraged by this name and advertisement.

Just like Pei Qian could flip these lines, but he never really wanted to go over there and try it.

So, there's really no big problem with the game, and there's no big problem with the way it's advertised.

But the game itself and the way it's advertised are aimed at different groups of players, which is a big problem!

Coupled with the huge investment in the game itself, R&D and promotion together cost at least 78 million, and with a limited number of players and a single pay-per-view, even a single influx of players would be virtually impossible to recover.

Pei Qian took a long breath. Looks like he can rest assured for now.

Next up is the research and development of "Turning Back to Shore" on Tenda.

The other day Pei Qian found out that he was actually writing the official novel "Turning Back to Shore" on the end of the Chinese language network, which really scared him.

After the previous events, President Pei is now on high alert and will not let the slightest wind blow away.

Therefore, the endpoint Chinese network did not hide the official novel "Turning Back to Shore" from him.

After just looking at the reader's feedback, Pei Huan was relieved.

The development of the endpoint Chinese Language Network to date has been very slow. Although some web authors have been attracted by excellent full-time conditions, after all, library content is so poor that the growth rate of new users is worrying.

So far, more than 2,000 people live on the Chinese Language Network at the end of the day, but it also includes the kind of curiosity to come and see and say goodbye forever.

Even so, however, hundreds of people have read the official novel "Turning Back to Shore".

Because this novel hangs on the front page of the site, and most of the people will see it when they come in.

However, below this novel, there is a clear misjudgment.

“I don't understand what it says. ”

“I couldn't tell who the main character was when I saw Chapter 3! ”

“All in a world view? Seeing a brain ache. ”

“Can this level be on the front page? To what extent does this site have to be trashed? ”

“Turning Back to Shore"? What a garbage name! ”

“Strongly doubt this is the work of the relationship! So many books are much higher than this, they don't give such good recommendations. ”

“If it's a related account, it proves the website has no future! ”

The game "Turning Back to Shore" is still in research and development, there is no propaganda at all, so there is no online promotion of the book as the official novel of "Turning Back to Shore," and there is no popularity to go to Tengda.

The intention of Ma Yi and Zhu Xingan is to send the official novel for entertainment and, by the way, hear the players' real feedback.

If it's all Tenda's brain powder, it may start blowing awkwardly regardless of the content, then Rainbow Butt may blow a bunch of horses and Zhu Xingan, they can't maintain an objective attitude, affect the drama content after.

As a result, reader feedback should not be too real...

Pei Qian also turned over the two chapters of the novel and found that the readers were right.

Zhu Xingan and Ma are really not wronged at all...

The book was written by Zhu Xingan, and others were responsible for providing ideas and opinions.

Ma group of things to do with the website, didn't have much time to create, and he felt that his thoughts were influenced by the Internet text, which might be miswritten, so he gave this task to Zhu Xingan.

Zhu Xingan, on the other hand, has no basis for writing in the Internet at all. Writing an official drama world view is naturally aimed at some of the game dramas abroad, including some original novels of foreign 3A masterpieces, official set sets, etc.

Cloud mountain fog cover, fluttering away.

There's nothing wrong with what's written as a drama, and it can be sent to a web site, and it doesn't look right.

The official novel was hung up on the homepage of the endpoint Chinese website, and it was not known how many readers had been discouraged.

Many new readers come to the site, and the first step must be to open a book in a prominent spot, because the book in that spot often represents the highest level of the site.

Turn it on, that's it?

If you persuade him to retreat on the spot, he will not open the second copy again.

Pei Huan-Mei watched all this behind his back and couldn't help but rejoice.

Very good, the Finishing Point Chinese Network certainly did not fail my expectations!

A group of horses with an initial order of 30, plus a group of outsiders who understand the Internet as 0, this result finally meets General Pei's expectations!

As for the official novel "Turning Back to Shore" hanging on the front page, Pei Huan also did not intend to take care of it. Anyway, the novel has so far not played any drainage role, but has discouraged a large number of readers.

There's no such thing as merit!